Music Trade Review

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OCTOBER 18,
THE MUSIC TRADE
1924
Harmonica Campaign
in Milwaukee a Success
Appearances of Minevitch, State Contest, and
Advertising Drive Strongly Supported by the
Local Dealers
MILWAUKEE, WIS., October 13.—Borrah Mine-
vitcli, the celebrated harmonica soloist, has made
a sensational triumph during his stay in this
REVIEW
and the Hohner firm also presented Hohner
harmonicas to all the finalists. The newspapers
gave considerable publicity to the affair.
The dealers tied up with the harmonica week
in splendid fashion, advertising and making ef-
fective window displays. Among the music
stores which specialized in harmonicas during
the Minevitch appearance were the Kesselman-
O'Driscoll Co., Chas. J. Orth Co., Badger Music
Shop, and Yahre & Lange. Two thousand
Hohner harmonica instruction booklets were
distributed.
43
The space allowed at Park and Alder streets
was not sufficient for the growing business. As
the lease on the old location will not expire
until the end of the year, the entire store will
not be moved until that time. The sheet music
department has already been moved and busi-
ness is being done at both stores. The window
display will be largely increased in the new loca-
tion and already there are some attractive win-
dow displays, while the work of completing the
installation is going on inside. Mr. McDougall,
being the leader of the sixty-piece Elks Band,
will be in closer touch with the "Best People
on Earth."
American Violin Makers'
Ass'n to Hold Meeting Circular for Dealers' Use
First Annual Convention of Organization to Be
to Promote School Bands
Held in New York at Hotel Astor on
October 18
Kesselman-O'Driscoll Display
city where he appeared at several of the leading
theatres. Mr. Minevitch played a Hohner har-
monica in all his concerts and made them an
interesting and profitable tie-up for the Mil-
waukee Hohner dealers.
In addition to his theatre concerts Mr. Mine-
vitch appeared at three schools in the city where
The first annual convention of the American
Violin Makers' Association will be held at the
Hotel Astor, New York City, on Saturday,
October 18, followed by the fourth in the series
of violin contest recitals at Aeolian Hall on
Sunday evening. The convention and recital
are in charge of Julius D. Horvath, New York
violin maker.
The object of the 'convention is to aid in
the development of the violin making industry
as an American art and the association has the
endorsement of such eminent musicians as
Leopold Auer, Mischa Elman, Hugo Reisenfeld,
Sigmund Spaeth and others as well as such
trade members as John Friedrich & Bro.,
Buegeleisen & Jacobson, Fred Gretsch Mfg, Co.,
H. R. Knopf & Sons, Win. Voit Co., Goll-Evans
Co., and C. Meisel, Inc.
Paul Specht's Orchestra will play during the
convention. On Sunday there will be a contest
recital played by Godfrey Ludlow, the Austral-
ian violinist, on an American-made violin and
a genuine Stradivarius. This concert will be
broadcast by WJZ.
DURRO
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Conn Representative in Portland, Ore., to Be
Located at Eleventh and Alder Streets, That
City
VIOLINS
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BANJOS
MANDOLINS
GUITARS
ELKHART, IND., October 13.—The advertising de-
partment of the Martin Band Instrument Co.
has prepared an interesting circular for the
music dealer's use in promoting the cause of
band music in the schools. The circular is
headed, "Just Ask Rockford," and tells the story
of the organization of a successful band in the
high school of Rockford, 111., and the equipping
of it with Martin Handcraft band instruments.
One of the pages of the folder also shows
four other school bands which are Martin
equipped. These are the Johnstown, Pa., High
School Band; combined bands of the Emerson
and Froebel Schools, Gary, Ind.; Lowell, Mass.,
High School Band, and New Trier High School
Hand, Wilmette, 111.
McDougall-Gonn Go.
Leases Larger Quarters
PORTLAND, ORE., October 10.—The McDougall-
Conn Music Co., the Portland representative of
C. G. Conn, Ltd., Elkhart, Ind., has leased the
corner store at Eleventh and Alder streets in
the new $1,000,000 Elks Building. This store
will have a floor space of about 2,500 square feet
and a mezzanine floor.
A Close-up
he aroused great enthusiasm for the harmonica
and assisted in the formation of a number of
harmonica bands and orchestras among the
pupils. At the Wisconsin Theatre he played
to an audience of 3,500 people and was ac-
companied by a symphony orchestra.
With the co-operation of the Milwaukee Jour-
nal, Mr. Minevitch promoted a harmonica con-
test here last week to determine the best har-
monica player in the State. Medals were pre-
sented to the winner by William J. Haussler,
general manager of M. Hohner, Inc., New York,
Martin Band Instrument Co. Prepares Interest-
ing Circular Covering the Story of How Band
Was Organized in Rockford, 111., School
Gibson Musical String v Co.
.
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