Music Trade Review
Issue: 1924 Vol. 79 N. 15 - Page 47
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
OCTOBER 11,
1924
THE MUSIC TRADE REVIEW
"Saxello" Making Notable
Success in the Trade
New H. N. White Co. Instrument Moved
Rapidly by Dealers Who Have Stocked It—
Big Advertising Campaign
CLEVELAND, O., October 7.—The new King
"Saxello," the new type of saxophone recently
announced by the H. N. White Co., 5225 Su-
perior avenue, has made a notable success in
the trade in the short time that has ensued
since it was placed on the market, according
to R. N. White, secretary of the company.
Dealers who have placed the instruments in
stock have had little trouble in moving them
rapidly, for it seems to meet with the imme-
diate favor of saxophonists.
Mr. White wishes it understood that the
"Saxello" is in no sense a novelty instrument.
It is a regular saxophone, specially designed to
eliminate a number of the objectionable fea-
tures common to the ordinary soprano saxo-
phone.
The advertising department of the H. N.
White Co. is backing up the new instrument
with one of the most complete and effective
campaigns ever planned in the band instrument
field. The company will woik hand-in-hand
with its dealers in merchandising the "Saxello,"
as it does with all King instruments. Mailing
pieces and dealer helps designed to quicken
sales are being distributed to the trade.
Big Harmonica Sales
47
phone Mr. Bundy on Saturday at H. & A.
Selmer, Inc.
MILWAUKEE, WIS., September 29.—The sale of
twenty-four harmonicas in one day last week
Buys Out Holcombe
is reported by the Kesselman-O'Driscoll Co.
as the result of the harmonica promotion work
BIRMINGHAM, ALA., October 3.—The entire stock
in this section by M. Hohner, Inc., New York. of the C. C. Holcombe Music Co., of this city,
Borrah Minevitch, the famous soloist, has been has just been purchased by the Cable-Shelby-
appearing at one of the theatres and his con- Burton Piano Co.
certs have stimulated much interest in the in-
strument. A contest was also held to determine
the best harmonica player in the State.
New
Last-Minute Notice
George M. Bundy, president of the Associated
Musical Instrument Dealers of New York, is
sending out last-minute notices of the clam-
bake of the organization to be held on Sunday
at one o'clock at Loefner's Casino in the Bronx,
New York. It is expected that there wilKbe
a large attendance and those members of the
trade who have not secured tickets should tele-
Reed Containers
Features
Tempered Aluminum Floor
Rack and Resonators.
The lightest Xylophones
with Resonators in 4he world.
The New Deagan Tilting Floor Rack,
For Counter Service
Something New!
Accommodates all sizes reeds. "Will
not break reeds when inserting.
Costs less than a half-cent a reed
with your imprint.
SEND FOR FREE SAMPLES
Equipped With Martins
SAN FRANCISCO, CAL., September 26.—Due to the
efforts of the band and orchestra instrument
department of the local Wurlitzer store a band
has been organized among the employes of the
William L. Hughson Co., large automobile
dealer. The band has been equipped throughout
with Martin Handcraft band instruments, made
by the Martin Band Instrument Co., Elkhart,
Ind., for which the Rudolph Wurlitzer Co. has
the local agency.
Ross Hickernill, of Warren, O., received a
patent for the invention of a solo trumpet.
The Saxophone Shoppe,inc.
84 Old Arcade, Cleveland, 0 .
OLIVER DITSON CO.
BOSTON. MASS
0
Manufacturer!
Importers and Jobber* of
[J rite for agency proposition on these
fast-selling Deagan Instruments
J. C. Deagan, Inc.
Deagan Building
1786 Berteau Ave.
Chirago
MUSICAL
MERCHANDISE
Attractive Specialties
Modern S e r v i c e
ESTABLISHED 1834
VEGA
BANJOS
. String and
Band Instruments
The Vega Company
155 Columbus Ave., Boston, Mass.
kin ico.
The World's Best
in Musical Mer-
chandise. Now
Ready, new catalog show-
ing splendid values.
Musical Instrument Cases
KOVERITE
Moist Proof and Air Tight
Prolongs Life and Improves
Tone of Any Instrument
Ask Your Jobber or
Write Ui for Samples.
LIFTON MFG. CO.
Makers of Musical Instrument
Cases, Folios, Rolls, Brief Cases.
40-46 West 20th St., N.Y.
Write for your copy today!
Gold Medal Strings
ressive
for muaical instruntmntM
Gold-plated Steel and
Wound Strings
^MUSICAL INSTRUMENT CORPORATION^
319 Sixth Ave., New York City
Black Diamond
Strings
THE WORLD'S BEST
National Musical String Co.
New Brunswick, N. J.
AND
Gibson Musical String Co. ••"•»»"«
N. J.
KOCH
Inc.
AMDS KOCH, A- G. TROSSINCiEN, Manufacturers of
Accordions, Harmonicas, Violins, Bows
and Full Line of Accessories
Office and Show Room
1133 BROADWAY, NEW YORK
Write for Catalog ami Prices
Shipping and Stock Room
NEW DORP. S. I.. NEW YORK
OCTOBER 11,
1924
THE MUSIC TRADE REVIEW
"Saxello" Making Notable
Success in the Trade
New H. N. White Co. Instrument Moved
Rapidly by Dealers Who Have Stocked It—
Big Advertising Campaign
CLEVELAND, O., October 7.—The new King
"Saxello," the new type of saxophone recently
announced by the H. N. White Co., 5225 Su-
perior avenue, has made a notable success in
the trade in the short time that has ensued
since it was placed on the market, according
to R. N. White, secretary of the company.
Dealers who have placed the instruments in
stock have had little trouble in moving them
rapidly, for it seems to meet with the imme-
diate favor of saxophonists.
Mr. White wishes it understood that the
"Saxello" is in no sense a novelty instrument.
It is a regular saxophone, specially designed to
eliminate a number of the objectionable fea-
tures common to the ordinary soprano saxo-
phone.
The advertising department of the H. N.
White Co. is backing up the new instrument
with one of the most complete and effective
campaigns ever planned in the band instrument
field. The company will woik hand-in-hand
with its dealers in merchandising the "Saxello,"
as it does with all King instruments. Mailing
pieces and dealer helps designed to quicken
sales are being distributed to the trade.
Big Harmonica Sales
47
phone Mr. Bundy on Saturday at H. & A.
Selmer, Inc.
MILWAUKEE, WIS., September 29.—The sale of
twenty-four harmonicas in one day last week
Buys Out Holcombe
is reported by the Kesselman-O'Driscoll Co.
as the result of the harmonica promotion work
BIRMINGHAM, ALA., October 3.—The entire stock
in this section by M. Hohner, Inc., New York. of the C. C. Holcombe Music Co., of this city,
Borrah Minevitch, the famous soloist, has been has just been purchased by the Cable-Shelby-
appearing at one of the theatres and his con- Burton Piano Co.
certs have stimulated much interest in the in-
strument. A contest was also held to determine
the best harmonica player in the State.
New
Last-Minute Notice
George M. Bundy, president of the Associated
Musical Instrument Dealers of New York, is
sending out last-minute notices of the clam-
bake of the organization to be held on Sunday
at one o'clock at Loefner's Casino in the Bronx,
New York. It is expected that there wilKbe
a large attendance and those members of the
trade who have not secured tickets should tele-
Reed Containers
Features
Tempered Aluminum Floor
Rack and Resonators.
The lightest Xylophones
with Resonators in 4he world.
The New Deagan Tilting Floor Rack,
For Counter Service
Something New!
Accommodates all sizes reeds. "Will
not break reeds when inserting.
Costs less than a half-cent a reed
with your imprint.
SEND FOR FREE SAMPLES
Equipped With Martins
SAN FRANCISCO, CAL., September 26.—Due to the
efforts of the band and orchestra instrument
department of the local Wurlitzer store a band
has been organized among the employes of the
William L. Hughson Co., large automobile
dealer. The band has been equipped throughout
with Martin Handcraft band instruments, made
by the Martin Band Instrument Co., Elkhart,
Ind., for which the Rudolph Wurlitzer Co. has
the local agency.
Ross Hickernill, of Warren, O., received a
patent for the invention of a solo trumpet.
The Saxophone Shoppe,inc.
84 Old Arcade, Cleveland, 0 .
OLIVER DITSON CO.
BOSTON. MASS
0
Manufacturer!
Importers and Jobber* of
[J rite for agency proposition on these
fast-selling Deagan Instruments
J. C. Deagan, Inc.
Deagan Building
1786 Berteau Ave.
Chirago
MUSICAL
MERCHANDISE
Attractive Specialties
Modern S e r v i c e
ESTABLISHED 1834
VEGA
BANJOS
. String and
Band Instruments
The Vega Company
155 Columbus Ave., Boston, Mass.
kin ico.
The World's Best
in Musical Mer-
chandise. Now
Ready, new catalog show-
ing splendid values.
Musical Instrument Cases
KOVERITE
Moist Proof and Air Tight
Prolongs Life and Improves
Tone of Any Instrument
Ask Your Jobber or
Write Ui for Samples.
LIFTON MFG. CO.
Makers of Musical Instrument
Cases, Folios, Rolls, Brief Cases.
40-46 West 20th St., N.Y.
Write for your copy today!
Gold Medal Strings
ressive
for muaical instruntmntM
Gold-plated Steel and
Wound Strings
^MUSICAL INSTRUMENT CORPORATION^
319 Sixth Ave., New York City
Black Diamond
Strings
THE WORLD'S BEST
National Musical String Co.
New Brunswick, N. J.
AND
Gibson Musical String Co. ••"•»»"«
N. J.
KOCH
Inc.
AMDS KOCH, A- G. TROSSINCiEN, Manufacturers of
Accordions, Harmonicas, Violins, Bows
and Full Line of Accessories
Office and Show Room
1133 BROADWAY, NEW YORK
Write for Catalog ami Prices
Shipping and Stock Room
NEW DORP. S. I.. NEW YORK
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