Music Trade Review
Issue: 1924 Vol. 79 N. 14 - Page 60
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
60
THE MUSIC TRADE REVIEW
'YOU
CAN*?
WRONG
LIZA
WITH
(GIVE ME A JUNE NIGHT .
THE MOONLIGHT AND TOtf)
A tune thatll surprise ya/
<3keJ&l Fox Tfot Hit
SfcoreJdn Immediate Success/
'HONESTjl®
> TRULY 111 '
O 1924
Lea Feut, Inc.
AISlV
Dont Blame
A "beautiful Melody -wit]* ai\_>
irresistible Foxtrot rhythm..
{, GliS KAHNa*/TED FIOCITO
and it's C-douMe O D - P O O P /
OCTOBER 4, 1924
Jeddy Mouse's Latest
and Q/eatest Song
A FOX TROT BALLAD
Predicted as bid a
hit as liMger AwWle'
and by the same writer
VKfCCNT ROSE
' * • • • • i FM
IEim«EiMthgWORLD*inirWAITtLYDH SEE MY
Ditson organization offers to the dealer in sup-
plying the dealer with material for music teach-
ers, supervisors, school superintendents, organ-
ists and choir masters should do much to assist
Number Published by Frank H. Gillespie, of
retailers in corralling that type of business, Irving Berlin, Inc., Number Shown in Fine
Pittsburgh, to Be Backed by Larger Exploita- which in its yearly volume becomes quite con-
Window Display by Philadelphia Store—Song
tion Campaign
siderable in any territory and which has ele-
Going Well in That City
ments of real stability.
Frank H. Gillespie, the music publisher of
"Charley, My Boy," one of the outstanding
1112 Forbes street, Pittsburgh, Pa., some time
hits of the season and a leader in the catalog
ago issued a new song entitled "Moonlight
of Irving Berlin, Inc., has had a very wide sale
Makes Me Long for You." Over 20,000 copies
throughout the country. The movement of this
Will Donaldson and Clarence Gaskill are the
of this new number have already been sold and
the publishers are increasing the scope of the writers of a new novelty which bears all the
campaign on the number. Twenty-five hundred earmarks of creating a new novelty type of
orchestrations were recently forwarded to the song and instrumental selection. It is entitled
leading orchestras throughout the country and "Do Wacka Do." This'is a familiar term with
it has been broadcasted from the leading broad- musicians in speaking of particular business in
casting stations in Pittsburgh, Cincinnati, Chi- rendering the music of popular selections. "Do
cago, Louisville and Detroit. It was recently Wacka Do" is, therefore, appropriate because
played by KDKA station four times in succes- it has much "special business." When rendered
in instrumental form it becomes what the pub-
sion by request. All in all, it is a number with
lishers have described as a "wow." Leo Feist,
a popular swing but of the better type.
Inc., is the publisher.
"Moonlight Makes Me Long
for You" a Success
Kresge Philadelphia Store
Features "Charley, My Boy"
"Do Wacka Do" New Novelty
Ditson Novelty List
New Von Tilzer Song
The Ditson novelty list for September and
Selling Points to Dealers was recently for-
warded to the trade. As usual, it ably presents
the new Ditson offerings and in addition it
carries some constructive suggestions for build-
ing the dealer's business. The co-operation the
The Harry Von Tilzer Music Publishing Co.
has issued a new novelty number called "You
Can't Fool an Old Hoss' Fly." This looks like
one of the best novelty offerings ever offered
from the pen of this successful writer.
E. T. PAULL'S LATEST MILITARY MARCH
"SPIRIT i U. S. A."
MARCH
A spirited and melodious march of military character. Inspired
and based on a historical background—with the fire and enthus-
iasm of the periods represented 1776—1861—1917.
Ask for Special Low Introductory Price
E. T. PAULL MUSIC CO., 243 W. 42nd St., New York
Featuring "Charley, My Boy"
successful song and dance number has been
most rapid. The national campaign inaugu-
rated by the publisher produced immediate re-
sponses everywhere and the sales have justified
the energetic activities which were placed be-
hind its release.
The dealers have shown the utmost co-opera-
tion in presenting "Charley, My Boy" to popu-
lar music publishers. In stores where demon-
strations are in favor it has often been used as
a feature. Title pages of the number have been
given conspicuous positions in windows and
"Charley, My Boy" has also been made a coun-
ter attraction.
When a song becomes widely popular a mere
display of the title pages produces sales. Bear-
ing this in mind the S. S. Kresge store, Phila-
delphia, Pa., recently gave a full window show-
ing to the title pages of this popular Berlin
number with fine results in sales.
The
Most Popular Music Books
Were Designed to Satisfy the Most Exacting
Write for descriptive catalog—Order from jobber or direct from publisher
Hinds, Hay den & Eldredge, Inc., Publishers, New York City
60
THE MUSIC TRADE REVIEW
'YOU
CAN*?
WRONG
LIZA
WITH
(GIVE ME A JUNE NIGHT .
THE MOONLIGHT AND TOtf)
A tune thatll surprise ya/
<3keJ&l Fox Tfot Hit
SfcoreJdn Immediate Success/
'HONESTjl®
> TRULY 111 '
O 1924
Lea Feut, Inc.
AISlV
Dont Blame
A "beautiful Melody -wit]* ai\_>
irresistible Foxtrot rhythm..
{, GliS KAHNa*/TED FIOCITO
and it's C-douMe O D - P O O P /
OCTOBER 4, 1924
Jeddy Mouse's Latest
and Q/eatest Song
A FOX TROT BALLAD
Predicted as bid a
hit as liMger AwWle'
and by the same writer
VKfCCNT ROSE
' * • • • • i FM
IEim«EiMthgWORLD*inirWAITtLYDH SEE MY
Ditson organization offers to the dealer in sup-
plying the dealer with material for music teach-
ers, supervisors, school superintendents, organ-
ists and choir masters should do much to assist
Number Published by Frank H. Gillespie, of
retailers in corralling that type of business, Irving Berlin, Inc., Number Shown in Fine
Pittsburgh, to Be Backed by Larger Exploita- which in its yearly volume becomes quite con-
Window Display by Philadelphia Store—Song
tion Campaign
siderable in any territory and which has ele-
Going Well in That City
ments of real stability.
Frank H. Gillespie, the music publisher of
"Charley, My Boy," one of the outstanding
1112 Forbes street, Pittsburgh, Pa., some time
hits of the season and a leader in the catalog
ago issued a new song entitled "Moonlight
of Irving Berlin, Inc., has had a very wide sale
Makes Me Long for You." Over 20,000 copies
throughout the country. The movement of this
Will Donaldson and Clarence Gaskill are the
of this new number have already been sold and
the publishers are increasing the scope of the writers of a new novelty which bears all the
campaign on the number. Twenty-five hundred earmarks of creating a new novelty type of
orchestrations were recently forwarded to the song and instrumental selection. It is entitled
leading orchestras throughout the country and "Do Wacka Do." This'is a familiar term with
it has been broadcasted from the leading broad- musicians in speaking of particular business in
casting stations in Pittsburgh, Cincinnati, Chi- rendering the music of popular selections. "Do
cago, Louisville and Detroit. It was recently Wacka Do" is, therefore, appropriate because
played by KDKA station four times in succes- it has much "special business." When rendered
in instrumental form it becomes what the pub-
sion by request. All in all, it is a number with
lishers have described as a "wow." Leo Feist,
a popular swing but of the better type.
Inc., is the publisher.
"Moonlight Makes Me Long
for You" a Success
Kresge Philadelphia Store
Features "Charley, My Boy"
"Do Wacka Do" New Novelty
Ditson Novelty List
New Von Tilzer Song
The Ditson novelty list for September and
Selling Points to Dealers was recently for-
warded to the trade. As usual, it ably presents
the new Ditson offerings and in addition it
carries some constructive suggestions for build-
ing the dealer's business. The co-operation the
The Harry Von Tilzer Music Publishing Co.
has issued a new novelty number called "You
Can't Fool an Old Hoss' Fly." This looks like
one of the best novelty offerings ever offered
from the pen of this successful writer.
E. T. PAULL'S LATEST MILITARY MARCH
"SPIRIT i U. S. A."
MARCH
A spirited and melodious march of military character. Inspired
and based on a historical background—with the fire and enthus-
iasm of the periods represented 1776—1861—1917.
Ask for Special Low Introductory Price
E. T. PAULL MUSIC CO., 243 W. 42nd St., New York
Featuring "Charley, My Boy"
successful song and dance number has been
most rapid. The national campaign inaugu-
rated by the publisher produced immediate re-
sponses everywhere and the sales have justified
the energetic activities which were placed be-
hind its release.
The dealers have shown the utmost co-opera-
tion in presenting "Charley, My Boy" to popu-
lar music publishers. In stores where demon-
strations are in favor it has often been used as
a feature. Title pages of the number have been
given conspicuous positions in windows and
"Charley, My Boy" has also been made a coun-
ter attraction.
When a song becomes widely popular a mere
display of the title pages produces sales. Bear-
ing this in mind the S. S. Kresge store, Phila-
delphia, Pa., recently gave a full window show-
ing to the title pages of this popular Berlin
number with fine results in sales.
The
Most Popular Music Books
Were Designed to Satisfy the Most Exacting
Write for descriptive catalog—Order from jobber or direct from publisher
Hinds, Hay den & Eldredge, Inc., Publishers, New York City
Future scanning projects are planned by the International Arcade Museum Library (IAML).