Music Trade Review
Issue: 1924 Vol. 79 N. 10 - Page 7
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
SEPTEMBER 6, 1924
Butler Music Go. Window Display Shows
Place of the Grand Piano in the Home
Unique Display by Marion, Ind., Music Concern Visualizes Proper Placing of the Piano under
Title of "Your Music Corner"—Effective Link-Up with National Work along This Line
HP H E preparation of a definite corner in the
home for the piano has for the past year
or so been the object of a campaign that has
been carried on by music merchants in various
sections of the country. Particularly has this
been true in California and the Southwest, al-
though individual retailers in other sections
have seen fit to participate in the movement
pose of commenting upon it to the dealer.
Years ago it was no unusual experience for
a piano man to book an order for a piano to
be delivered to an old style house and find
that the windows were so small and the stair-
ways so narrow that delivery could only be
made by tearing out a section of the house wall
and replacing it after the instrument was in-
Mahogany, oak or walnut
^"\
^ ^ 4K»
ornerJ
Victor supremacy
is the supremacy
of performance
Right here and now you
have the advantage of the
experience and knowledge
gained through a quarter-
century devoted solely to
the sound-reproducing art.
This is a consideration of
vital importance to every
dealer in Victor products.
11
^s. SSL-vl! i
_.^^^m*m
Showing the Place of the Piano in the Home
with more or less success and the National side, a rather costly experience even with labor
Association of Music Merchants has lent its cost low, but nevertheless one that meant the
endorsement.
holding of the sale.
With pianos in more general use, and with
The idea has been to have architects and
builders take cognizance of the necessity for homes and apartments designed along more
providing a place for the piano in the home modern lines, the difficulty is not that of get-
and to overcome a tendency in certain quarters ting the piano into the house but rather that
to carry on space saving in new homes to a of finding a suitable place for it once it is in.
point where there is not enough wall room Architects who have been consulted agree that
away from the windows and the heating ap- lack of provision for placing a piano or talking
paratus to allow for placing even the smallest machine is due largely to thoughtlessness, and
piano. The National Association has been able the matter can be remedied easily once it is
to develop contact with various organizations presented.
of architects, to the end that they take into
The Butler Music Co., in its window display,
consideration the piano in planning the home, not only drove home the argument that there
and various dealers and groups of dealers have should be a place for the piano and talking ma-
also been able to convince individual architects chine in the new homes, but, by means of a
of the logic of this stand.
regular architectual blue print, it showed just
During the past few months a number of deal- where those instruments could be placed most
ers have seen fit to direct their campaigns to the effectively. It is the sort of publicity that shows
public itself, appealing to the home builder to careful thought and brings results, and is in
bear in mind that he eventually will have a thorough keeping with the policy of the Butler
piano and that he should prepare a space for Music Co. in handling its window displays.
it in drawing up the plans for his new home.
The dealers in Dallas, Tex., went so far as
to carry on a co-operative advertising cam-
paign to impress prospective home builders with
Word was received this week at the offices
the thought that the piano should be taken into
of Hardman, Peck & Co., New York, of the
consideration, just as placing the other furnish-
selection of several new artists by the Metro-
ings of the modern home is considered.
politan Opera Co., for the coming season, all
The Butler Music Co., of Marion, Ind., has
of whom have signified their intention of using
gone a step further, for, in addition to news- the Hardman piano for their studio and re-
paper advertising, it has devoted a very effective hearsal work. In addition to the newly engaged
window display to the idea of providing a defi- singers the list of artists includes Tulio Serafin,
nite music corner in the plans for a new home. who will,, replace Roberto Moranzoni as con-
As will be seen from the accompanying illus-
ductor during 1924-25. Some of the other artists
tration, the design of the window was simple
are Miss Mary Larscn-Todsen, singer to the
but extremely effective. The centerpiece was
Royal Court of the King of Sweden; Ralph
a blue print of the ground floor plan of the
Errole, the popular American tenor, and Miss
new home, arrows indicating the proper posi-
Joan Ruth, lyric soprano of Boston, who cre-
tion for the piano and the talking machine. The ated an operatic sensation this year.
caption of the display was "Your Music Corner."
The window attracted not only much attention
The Lund Music Co., Seymour, Conn., will
but was sufficiently effective to cause a number
shortly enlarge its music store so as to occupy
of people to drop into the store for the pur- the entire building.
Victrola No. 405
$250
Electric, $290
Walnut
Other styles $25 to $1500
New Hardman Artists
HIS MASTERS VOICE'
There is but one Victrola and
that is made by the Victor Company
—look for these Victor trademarks.
«^^
^»
TRADt
MARK
^A
Victrola
REG U b PAT OF
Victor Talking
Machine Co.
Camden. New Jersey
Victor Talking Machine Co.
ol Canad.i. Ltd.. Montreal
THE MUSIC TRADE REVIEW
SEPTEMBER 6, 1924
Butler Music Go. Window Display Shows
Place of the Grand Piano in the Home
Unique Display by Marion, Ind., Music Concern Visualizes Proper Placing of the Piano under
Title of "Your Music Corner"—Effective Link-Up with National Work along This Line
HP H E preparation of a definite corner in the
home for the piano has for the past year
or so been the object of a campaign that has
been carried on by music merchants in various
sections of the country. Particularly has this
been true in California and the Southwest, al-
though individual retailers in other sections
have seen fit to participate in the movement
pose of commenting upon it to the dealer.
Years ago it was no unusual experience for
a piano man to book an order for a piano to
be delivered to an old style house and find
that the windows were so small and the stair-
ways so narrow that delivery could only be
made by tearing out a section of the house wall
and replacing it after the instrument was in-
Mahogany, oak or walnut
^"\
^ ^ 4K»
ornerJ
Victor supremacy
is the supremacy
of performance
Right here and now you
have the advantage of the
experience and knowledge
gained through a quarter-
century devoted solely to
the sound-reproducing art.
This is a consideration of
vital importance to every
dealer in Victor products.
11
^s. SSL-vl! i
_.^^^m*m
Showing the Place of the Piano in the Home
with more or less success and the National side, a rather costly experience even with labor
Association of Music Merchants has lent its cost low, but nevertheless one that meant the
endorsement.
holding of the sale.
With pianos in more general use, and with
The idea has been to have architects and
builders take cognizance of the necessity for homes and apartments designed along more
providing a place for the piano in the home modern lines, the difficulty is not that of get-
and to overcome a tendency in certain quarters ting the piano into the house but rather that
to carry on space saving in new homes to a of finding a suitable place for it once it is in.
point where there is not enough wall room Architects who have been consulted agree that
away from the windows and the heating ap- lack of provision for placing a piano or talking
paratus to allow for placing even the smallest machine is due largely to thoughtlessness, and
piano. The National Association has been able the matter can be remedied easily once it is
to develop contact with various organizations presented.
of architects, to the end that they take into
The Butler Music Co., in its window display,
consideration the piano in planning the home, not only drove home the argument that there
and various dealers and groups of dealers have should be a place for the piano and talking ma-
also been able to convince individual architects chine in the new homes, but, by means of a
of the logic of this stand.
regular architectual blue print, it showed just
During the past few months a number of deal- where those instruments could be placed most
ers have seen fit to direct their campaigns to the effectively. It is the sort of publicity that shows
public itself, appealing to the home builder to careful thought and brings results, and is in
bear in mind that he eventually will have a thorough keeping with the policy of the Butler
piano and that he should prepare a space for Music Co. in handling its window displays.
it in drawing up the plans for his new home.
The dealers in Dallas, Tex., went so far as
to carry on a co-operative advertising cam-
paign to impress prospective home builders with
Word was received this week at the offices
the thought that the piano should be taken into
of Hardman, Peck & Co., New York, of the
consideration, just as placing the other furnish-
selection of several new artists by the Metro-
ings of the modern home is considered.
politan Opera Co., for the coming season, all
The Butler Music Co., of Marion, Ind., has
of whom have signified their intention of using
gone a step further, for, in addition to news- the Hardman piano for their studio and re-
paper advertising, it has devoted a very effective hearsal work. In addition to the newly engaged
window display to the idea of providing a defi- singers the list of artists includes Tulio Serafin,
nite music corner in the plans for a new home. who will,, replace Roberto Moranzoni as con-
As will be seen from the accompanying illus-
ductor during 1924-25. Some of the other artists
tration, the design of the window was simple
are Miss Mary Larscn-Todsen, singer to the
but extremely effective. The centerpiece was
Royal Court of the King of Sweden; Ralph
a blue print of the ground floor plan of the
Errole, the popular American tenor, and Miss
new home, arrows indicating the proper posi-
Joan Ruth, lyric soprano of Boston, who cre-
tion for the piano and the talking machine. The ated an operatic sensation this year.
caption of the display was "Your Music Corner."
The window attracted not only much attention
The Lund Music Co., Seymour, Conn., will
but was sufficiently effective to cause a number
shortly enlarge its music store so as to occupy
of people to drop into the store for the pur- the entire building.
Victrola No. 405
$250
Electric, $290
Walnut
Other styles $25 to $1500
New Hardman Artists
HIS MASTERS VOICE'
There is but one Victrola and
that is made by the Victor Company
—look for these Victor trademarks.
«^^
^»
TRADt
MARK
^A
Victrola
REG U b PAT OF
Victor Talking
Machine Co.
Camden. New Jersey
Victor Talking Machine Co.
ol Canad.i. Ltd.. Montreal
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