Classic Mode

Music Trade Review

Issue: 1924 Vol. 79 N. 10

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
SEPTEMBER 6, 1924
Butler Music Go. Window Display Shows
Place of the Grand Piano in the Home
Unique Display by Marion, Ind., Music Concern Visualizes Proper Placing of the Piano under
Title of "Your Music Corner"—Effective Link-Up with National Work along This Line
HP H E preparation of a definite corner in the
home for the piano has for the past year
or so been the object of a campaign that has
been carried on by music merchants in various
sections of the country. Particularly has this
been true in California and the Southwest, al-
though individual retailers in other sections
have seen fit to participate in the movement
pose of commenting upon it to the dealer.
Years ago it was no unusual experience for
a piano man to book an order for a piano to
be delivered to an old style house and find
that the windows were so small and the stair-
ways so narrow that delivery could only be
made by tearing out a section of the house wall
and replacing it after the instrument was in-
Mahogany, oak or walnut
^"\
^ ^ 4K»
ornerJ
Victor supremacy
is the supremacy
of performance
Right here and now you
have the advantage of the
experience and knowledge
gained through a quarter-
century devoted solely to
the sound-reproducing art.
This is a consideration of
vital importance to every
dealer in Victor products.
11
^s. SSL-vl! i
_.^^^m*m
Showing the Place of the Piano in the Home
with more or less success and the National side, a rather costly experience even with labor
Association of Music Merchants has lent its cost low, but nevertheless one that meant the
endorsement.
holding of the sale.
With pianos in more general use, and with
The idea has been to have architects and
builders take cognizance of the necessity for homes and apartments designed along more
providing a place for the piano in the home modern lines, the difficulty is not that of get-
and to overcome a tendency in certain quarters ting the piano into the house but rather that
to carry on space saving in new homes to a of finding a suitable place for it once it is in.
point where there is not enough wall room Architects who have been consulted agree that
away from the windows and the heating ap- lack of provision for placing a piano or talking
paratus to allow for placing even the smallest machine is due largely to thoughtlessness, and
piano. The National Association has been able the matter can be remedied easily once it is
to develop contact with various organizations presented.
of architects, to the end that they take into
The Butler Music Co., in its window display,
consideration the piano in planning the home, not only drove home the argument that there
and various dealers and groups of dealers have should be a place for the piano and talking ma-
also been able to convince individual architects chine in the new homes, but, by means of a
of the logic of this stand.
regular architectual blue print, it showed just
During the past few months a number of deal- where those instruments could be placed most
ers have seen fit to direct their campaigns to the effectively. It is the sort of publicity that shows
public itself, appealing to the home builder to careful thought and brings results, and is in
bear in mind that he eventually will have a thorough keeping with the policy of the Butler
piano and that he should prepare a space for Music Co. in handling its window displays.
it in drawing up the plans for his new home.
The dealers in Dallas, Tex., went so far as
to carry on a co-operative advertising cam-
paign to impress prospective home builders with
Word was received this week at the offices
the thought that the piano should be taken into
of Hardman, Peck & Co., New York, of the
consideration, just as placing the other furnish-
selection of several new artists by the Metro-
ings of the modern home is considered.
politan Opera Co., for the coming season, all
The Butler Music Co., of Marion, Ind., has
of whom have signified their intention of using
gone a step further, for, in addition to news- the Hardman piano for their studio and re-
paper advertising, it has devoted a very effective hearsal work. In addition to the newly engaged
window display to the idea of providing a defi- singers the list of artists includes Tulio Serafin,
nite music corner in the plans for a new home. who will,, replace Roberto Moranzoni as con-
As will be seen from the accompanying illus-
ductor during 1924-25. Some of the other artists
tration, the design of the window was simple
are Miss Mary Larscn-Todsen, singer to the
but extremely effective. The centerpiece was
Royal Court of the King of Sweden; Ralph
a blue print of the ground floor plan of the
Errole, the popular American tenor, and Miss
new home, arrows indicating the proper posi-
Joan Ruth, lyric soprano of Boston, who cre-
tion for the piano and the talking machine. The ated an operatic sensation this year.
caption of the display was "Your Music Corner."
The window attracted not only much attention
The Lund Music Co., Seymour, Conn., will
but was sufficiently effective to cause a number
shortly enlarge its music store so as to occupy
of people to drop into the store for the pur- the entire building.
Victrola No. 405
$250
Electric, $290
Walnut
Other styles $25 to $1500
New Hardman Artists
HIS MASTERS VOICE'
There is but one Victrola and
that is made by the Victor Company
—look for these Victor trademarks.
«^^
^»
TRADt
MARK
^A
Victrola
REG U b PAT OF
Victor Talking
Machine Co.
Camden. New Jersey
Victor Talking Machine Co.
ol Canad.i. Ltd.. Montreal
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
8
THE
It Pays
To Buy
Tonkbenches
# What happens
to a piano bench
after it leaves the
dealer's store?
4$ If it is a Tonk-
bench the story is
short—contained
in the one word
SATISFACTION.
{$ But if it is an
inferior article, the
story is long—and
likely to be marked
throughout by
MUSIC TRADE
REVIEW
Unique Custom of Decorating Graves of Deceased Members of the Stieff Family Carried Out by
Committee of Employes in Morning—Shaw Factory Beats Stieff Team in Baseball
D A L T I M O R E , MD., September 4.—The
eighty-second annual outing and picnic of
the Chas. M. Stieff, Inc., was held Saturday at
Arion Park and was one of the most enjoyable
of this time-honored institution of the firm.
Following the usual custom the graves of all
deceased members of the House of Stieff were
decorated in the morning by a committee con-
sisting of Fred Broening, chairman; Harry
Schuster, John Schiser, S. P. Walker, C. J.
Gross and George Suvermann, and the graves
visited were as follows: Charles M. Stieff, Mrs.
Catharine Stieff, Mrs. Sophia Stieff, Miss Au-
gusta Stieff, Charles E. Stieff, Michael Stieff,
John L. Stieff and Charles C. Stieff in Baltimore
Cemetery; Mr. and Mrs. Frederick P. Stieff,
Greenmount Cemetery; Mr, and Mrs. Jacob
Gross, Capt. Conrad Vonettner and Harry
Schiser, Loudon Park Cemetery.
The general committee consisted of G. Gleich-
mann, chairman; Fred Broening, Philip Wag-
ner, Edwin L. Dannetteck, Robert Prozier, John
Schiser and William Schmuck.
The feature of the afternoon was the base-
ball game between teams representing the Stieff
factory and the Shaw factory and the ware-
rooms, which was won by the latter by the
score of 16 to 6.
The day was given over to athletic events of
various kinds, a Maryland style dinner was
served and the event was brought to a close
•with dancing, the music being furnished by
Professor Holmes' Orchestra.
About 1,000 attended the affair, including
members of the firm, with the exception of
President George W. Stieff, who is in Europe
and who sent a cablegram expressing regret at
not being able to attend the outing, down to the
office boys, and the affair was voted one of the
best ever held by the firm.
The guests, in addition to the members of the
families of the employes, included L. M. Miller,
of New York City; David W. Frush, manager
of the Hagerstown branch of the company; T.
F. Weber, Chicago; O. B. Link, manager of the
Harrisburg branch; J. C. Conliff, manager of the
Washington branch; Samuel K. Dennis, counsel
of the company, and Col. Joshua Harvey.
The one big disappointment of the affair was
the announcement made Tuesday that the
photographs taken of the outing had not turned
out and for the first time since the institution
of the annual outing no pictures of the affair
are obtainable.
Charles M. Stieff. Inc., announces the appoint-
ment of H. C. Steele as manager of the Lynch-
burg, Va., branch, succeeding the late Robert
Smith, who died on August 22. Mr. Smith had
been connected with the Stieff firm for about
ten years and was highly thought of by the
officials. S. P. Walker, general manager of the
firm, said he had brought the business of the
Lynchburg branch up to a high standard and
had inaugurated a system of quarterly meetings
of the sales force which was productive of very
good results. Before going to Lynchburg Mr.
Steele was connected with the Johnstown, Pa.,
branch of the firm.
A. R. Farmer to Visit
Western Manufacturers
is optimistic for the Fall and Winter business
of 1924 and for the early months of 1925. Busi-
ness with the Standard, he declares, is very
good, and will be still brisker for the remainder
of the year.
Popular Representative of Standard Pneumatic
Action Co. to Make Extended Trip Through
Several Middle Western States
Allen R. Farmer, well-known and popular
representative of the Standard Pneumatic Ac-
Preparations for a heavy Fall business in
music rolls have already been started by Her-
bert J. Brand, Eastern district manager of the
Vocalstyle Music Co., Inc., New York. During
the past week the entire stock of rolls in the
showroom at 34 West Fifteenth street has been
newly catalogued and shifted to better advan-
tage to make way for the large shipments of
Fall popular rolls, expected from Cincinnati
during the next few days.
In addition to this, Mr. Brand has put on two
new salesmen who are showing good results in
local and Eastern territory, respectively. George
J. Rest, who started with the New York office
of the company about a year ago as stock man-
ager, has been sent out to cover the trade
through Pennsylvania, New York and Maryland
and is making good in his new position. Myron
A. Lamson, the other salesman, is selling to the
New York dealers. He was at one time con-
nected with the Rhythmodic Music Corp.
1912 Lewis St.
CHICAGO, ILL.
KD88
Tonkbench
Tonk
Topics
It Pays
To Buy
The Best
Preparing for Busy Fall
at Local Vocalstyle Branch
Stock of Rolls in New York Showrooms Newly
Catalogued and Replenished—Two New Sales-
men to Travel in Eastern Territory
Tonk Mfg. Co.
Publishers
1924
Charles M. Stieff, Inc., Employes Hold
Eighty-Second Annual Outing and Picnic
DISSATISFACTION.
Manufacturers
SEPTEMBER 6,
Standard Executives on Outing
A. R. Farmer
tion Co., is leaving New York at an early date
for an extended trip through several of the
Eastern Central States. Mr. Farmer will call
on the many customers of the company and will
investigate business conditions of the piano
trade throughout the te-rritory he will cover. He
Mr. and Mrs. W. A. Mennie and Mr. and Mrs.
A. R. Farmer were the guests of Mr. and Mrs.
A. K. Gutsohn over the week-end holiday, which
included Labor Day. Mr. and Mrs. Gutsohn
entertained at the White Beeches Golf and
Country Club, at Harworth, N. J. Golf, tennis
and dancing were enjoyed and the weather
proved ideal.

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