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Music Trade Review

Issue: 1924 Vol. 79 N. 10 - Page 41

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Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE
SEPTEMBER 6, 1924
Stock Up
for the
Big Campaign
Theio twenty magazines will carry CEN-
TURY NATIONAL ADS. to more than fifty
million monthly readers during September,
October, November and December:
Century Music Pub. Co.
235 West 40th St.
New York
New Copyright Act
of Argentine Republic
Chief of Argentine National Library Holds
United States Copyright Protects in That
Country
The copyright law of Argentina, No. 7092,
passed on September 23, 1910, and modified by
law No. 9510 of October 10, 1914, is presumed
to give protection to such property as is copy-
righted in the country of origin, provided that
the country, by law, special treaty, or by its
-Victor Herbert's
MASTERPIECE
A KISS
THE
6 2 W.^STK ST., N.V C.
REVIEW
adherence to an international convention on the
subject, gives the same rights to Argentine citi-
zens.
The chief of the Argentine National Library,
in which institution publications are deposited
in order to obtain copyright protection, is of
the opinion that such publications as are issued
in the United States and duly copyrighted there
are, by that fact, protected in Argentina, due
to ratification by the United States of the Pan-
American Agreement of 1910, even though there
is no authority in the Argentine law to receive
publications from abroad or to issue the cor-
responding certificate.
The chief of the library further states that,
in so far as he is informed, no jurisprudence
on matters of copyright of foreign works has
been established by the courts. In view of this
situation it is recommended that United States
publishers, in sending copyrighted matter to
Argentina, have printed or stamped on each
work the following phrase as a warning to the
public: "Todos derechos protegidos por Con-
venio Internacional" ("All rights protected by
international convention").
Hearst Questionnaire
Sent to the Dealers
Publisher Asks What Sort of Advertising Mate-
rial Is Greatest Aid to Them in Exploiting
Numbers
Some of the outstanding plans of Hearst
Music Publishers of Canada, Ltd., covering its
coming activities were recently reviewed in
these columns. Particular references were made
to its co-operative arrangements for dealers
and the accompanying service, not only from
the home office of the company but through its
various branches and representatives.
In line with its coming policy on dealer hook-
ups and co-operation Hearst Music Publishers
have forwarded to the trade a questionnaire in
which retailers are to state what forms of adver-
tising they would prefer the organization to
adopt; whether preference should be given to
national magazines, farm journals, local news-
papers or direct by mail. These answers will
be used as a basis for planning an extensive
advertising program and the channels covered
will be closely related to the dealer's activity,
thereby allowing him to obtain maximum re-
sults from such publicity. The dealer is also
An Important
—"-^-^ Addition
to
41
You can't g o
wrong >vMh
any'Feist*
ScnrfS
ARCADl
MAYTIME
I LOVE YOU
JUNE NIGHT
SONG OF LOVE
LINGER AWHILE
WONDERFUL ONE
DOODLE DOO DOO
PARADISE ALLEY
MOONLIGHT MEMORIES
SING A LITTLE SONG
DON'T MIND THE RAIN
WHEN LIGHTS ARE LOW
TONIGHT'S THE NIGHT
SOMEWHERE IN THE WORLD
WAIT'LL YOU SEE MY GAL
I'M ALL BROKEN UP OVER YOU
SOMEONE LOVES YOU AFTER ALL
WHERE THE DREAMY WABASH
FLOWS
WORRIED (I'M WORRIED OVER YOU)
DON'T BLAME IT ALL ON ME
Write for Dealers' Prices
LEO.
F E I S T , Inc., FEIST Bldg., N«w York
requested to state the type of supplementary
advertising material he can best use, such as
window trims, display panels, folders and cir-
culars, streamers, thematic booklets or electros
for advertising. It is planned by the Hearst
company also to record the records and rolls
each dealer handles and to gather other data
that can be used advantageously by the home
office. The company has adopted as a slogan,
"Persistent Pounding Produces Profits."
Some of the advertising material of the
Hearst organization is most attractive in form.
All of it is designed with the idea of producing
sales for the dealer. Its window trims are most
elaborate and its supplementary material for
the counters are made to meet varied tastes.
YES!S
eason s
ales
uccesses
Results prove the following
numbers to be the
Biggest Profit Winners of 1924
The most beautiful Irish waltz in years
"THE DREAMS OF MY IRISH COLLEEN"
YOU CAN TAKE ME AWAY FROM
DIXIE
A most wonderful fox-trot
"THE OLD HOMESTEAD in the VALLEY"
FORGET ME NOT (Means Remem-
ber Me)
BOURDON DEUTY MUSIC CO.
P. O. Box 103, 8ta. A.
Hartford, Conn.
BRINCIN' HOME THE BACON
JUNE
A M .
AMERICAS POPULAR
BALLAD SUCCESSES
3
K U l NIUK
( SACRED - SECULAR )
West=
ROSES OF PICARDY
THEWORLDISWAmNG^SUNRISE
INTHE GARDENOFTO-MORROW
THE SONG OF SONGS
LOVE'S FIRST KISS
SMILETHRU YOUR TEARS
IF WINTER COMES
of the
Great
ERNEST R. BALL'S
GREATEST BALLAD
Lyric by GEORGE WHITING
CHAPPELL-HARMS.INC.
185 MADISON AVE
NEW YORK
TRADE MARK HCGISTCRCD _ « « ! # *
*
M. W I T M A R K
1650 BROADWAY
&
SONS
NEW YORK
BROKEN DREAMS
JUST A LULLABY
IN A WONDERFUL WORLD OF
OUR OWN
SOME ONE ELSE (Took Your Place
in My Heart)
Order Now from Your Jobber
or direct from
HEARST MUSIC PUBLISHERS
of Canada, Limited
H e a d Office, W i n n i p e g , Canada
New York— Chicago —Toronto—Vancouver

Future scanning projects are planned by the International Arcade Museum Library (IAML).