Music Trade Review
Issue: 1924 Vol. 78 N. 3 - Page 46
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
46
THE
MUSIC TRADE
REVIEW
meone
JANUARY 19, 1924
After
^ i ^ o Bid Foxtrot Hits
FvoittcJlu*Ifeu)
ZieafeldProduction
KID BOOYS*
Tfou cant do ^Oroa^ 1
with anu FEIST song'
Lyrics by
Joseph McCarthy
Music by
Harry Tierney
a
©no I k Old Lake Ura
will either be called Richmond's Music Guide,
or Monitor, or Encyclopedia, or similar title.
It is suggested that the popular catalog be
called Richmond's Music Index, or Register, or
Music Reference. This is the only method
Many Dealers Express Themselves as Seeing New Factor in Making Increased Sales as Soon as possible to copyright the publications properly
Projected Catalogs Are Released—Company Offers Prize for Best Names Submitted
and to serve the purpose of educating the gen-
eral public to getting a complete catalog rather
Hp HE recent announcement by the Richmond tention to titles and publications already fa- than a series of smaller publications issued by
Music Supply Corp. of a semi-annual catalog miliar to many customers and music lovers. In other sources. Another reason for the neces-
containing a compilation of the best active sell- other cases they make possible, at a moment's
sity of giving a name to the publications is the
ing standard numbers and a quarterly index notice, the selection of a particular composi- fact that they are to be widely advertised. A
and guide of popular releases has created wide- tion covering a particular subject. Once in the demand will be created for them with music
spread comment and, in some cases, much en- home they will be valued by all who are inter- lovers and they will become a permanent fixture,
thusiasm, as well as a universal anticipation of
ested in music and will be used frequently in such as the World Almanac, Poor's Manual and
the release of these publications.
other nationally known reference works. It is
the selection of music and will be the means of
further proposed that all musical publications,
Not only are these catalogs hailed as business adding to the volume of sales.
magazines read by women and other nationally
creators from many sources which are at pres-
Maurice Richmond, who conceived the idea of
ent inactive, but there is also a hopeful outlook both of these catalogs, outlined his plans for circulated publications will carry the advertise-
that the material and data gathered in arrang- preparing them to some 200 dealers who lent ments.
ing them will act as a nucleus for a more gen-
him much aid and encouragement in going
A $25 prize is to be given for the most suit-
eral catalog.
ahead and producing the publications. Since able name submitted and accepted for the com-
It should be pointed out, however, that the the initial announcement of their coming re- ing publications. None of the suggested titles
purposes of the coming publications is not pri- lease he has received several hundred com- mentioned above will be permitted as offerings
marily records to be referred to by the dealer. mendatory letters giving his plans further in- in the contest, although approval of the titles
These catalogs, carrying each individual dealer's spiration and offering unlimited co-operation.
mentioned will be valued.
imprint, are for the ultimate buyer, for the
Among those who have shown unusual inter-
Early reports show that there is some ques-
home, musician, conservatory, teacher and stu- est are E. C. Mills, chairman of the executive tion in dealers' minds as to the number of the
dent, and all others who have need for a ready board of the Music Publishers' Protective Asso- two catalogs that should be ordered. A rough
reference in locating particular numbers or in ciation; Edward P. Little, president of the Na- estimate, however, is easily arrived at. A copy
arranging programs or selecting songs or tional Association of Sheet Music Dealers; E. each to the entire mailing list of both the stand-
groups for particular purposes.
Grant Ege, of J. W. Jenkins Sons Music Co.; ard and popular customers should answer as a
There may be a general catalog later. That, j . Elmer Harvey, of Grinnell Bros., and others. minimum order, although several thousand
Orders for the catalogs are coming in in good copies, particularly of the standard publication,
however, would only have value to the publisher
and retailer and possibly to some of the more volume and it is thought the first issue of the should be available for counter use during the
advanced musicians. A general catalog would standard publication will total well over one- period before a revised compilation will arrive.
cost much more than the four cents per copy half million copies. Naturally, every dealer will Other than this minimum quota, it is up to each
have his imprint on the space reserved for that individual dealer to figure his needs, although,
that will be charged for the Richmond standard
catalog and guide, and the two-cent charge for purpose and, as there is no other name appear- in planning the use of both catalogs, he, nat-
the popular compilation. It would become a ing in the publication, all the publicity is to his urally, must remember that his competitor will,
also, be sending a similar publication with his
part of a store equipment and would be an in- benefit.
vestment and not strictly a business creator.
The title of the catalogs, however, will carry imprint to at least some of the names that are
upon his own list.
These Richmond compilations are to call at- Richmond's name. The standard publication
Richmond Music Supply Corp. Catalogs
Cause Wide Interest in Music Trade
Al Jolsons Sensational Hit ikTBOMBO
ARCADE
Fox-Trot Melody of rare beauty
Yw can't /o
Vitii any FEIST
With a smile
© W2J
ijou stole
mu heart frowv me,
Iw
46
THE
MUSIC TRADE
REVIEW
meone
JANUARY 19, 1924
After
^ i ^ o Bid Foxtrot Hits
FvoittcJlu*Ifeu)
ZieafeldProduction
KID BOOYS*
Tfou cant do ^Oroa^ 1
with anu FEIST song'
Lyrics by
Joseph McCarthy
Music by
Harry Tierney
a
©no I k Old Lake Ura
will either be called Richmond's Music Guide,
or Monitor, or Encyclopedia, or similar title.
It is suggested that the popular catalog be
called Richmond's Music Index, or Register, or
Music Reference. This is the only method
Many Dealers Express Themselves as Seeing New Factor in Making Increased Sales as Soon as possible to copyright the publications properly
Projected Catalogs Are Released—Company Offers Prize for Best Names Submitted
and to serve the purpose of educating the gen-
eral public to getting a complete catalog rather
Hp HE recent announcement by the Richmond tention to titles and publications already fa- than a series of smaller publications issued by
Music Supply Corp. of a semi-annual catalog miliar to many customers and music lovers. In other sources. Another reason for the neces-
containing a compilation of the best active sell- other cases they make possible, at a moment's
sity of giving a name to the publications is the
ing standard numbers and a quarterly index notice, the selection of a particular composi- fact that they are to be widely advertised. A
and guide of popular releases has created wide- tion covering a particular subject. Once in the demand will be created for them with music
spread comment and, in some cases, much en- home they will be valued by all who are inter- lovers and they will become a permanent fixture,
thusiasm, as well as a universal anticipation of
ested in music and will be used frequently in such as the World Almanac, Poor's Manual and
the release of these publications.
other nationally known reference works. It is
the selection of music and will be the means of
further proposed that all musical publications,
Not only are these catalogs hailed as business adding to the volume of sales.
magazines read by women and other nationally
creators from many sources which are at pres-
Maurice Richmond, who conceived the idea of
ent inactive, but there is also a hopeful outlook both of these catalogs, outlined his plans for circulated publications will carry the advertise-
that the material and data gathered in arrang- preparing them to some 200 dealers who lent ments.
ing them will act as a nucleus for a more gen-
him much aid and encouragement in going
A $25 prize is to be given for the most suit-
eral catalog.
ahead and producing the publications. Since able name submitted and accepted for the com-
It should be pointed out, however, that the the initial announcement of their coming re- ing publications. None of the suggested titles
purposes of the coming publications is not pri- lease he has received several hundred com- mentioned above will be permitted as offerings
marily records to be referred to by the dealer. mendatory letters giving his plans further in- in the contest, although approval of the titles
These catalogs, carrying each individual dealer's spiration and offering unlimited co-operation.
mentioned will be valued.
imprint, are for the ultimate buyer, for the
Among those who have shown unusual inter-
Early reports show that there is some ques-
home, musician, conservatory, teacher and stu- est are E. C. Mills, chairman of the executive tion in dealers' minds as to the number of the
dent, and all others who have need for a ready board of the Music Publishers' Protective Asso- two catalogs that should be ordered. A rough
reference in locating particular numbers or in ciation; Edward P. Little, president of the Na- estimate, however, is easily arrived at. A copy
arranging programs or selecting songs or tional Association of Sheet Music Dealers; E. each to the entire mailing list of both the stand-
groups for particular purposes.
Grant Ege, of J. W. Jenkins Sons Music Co.; ard and popular customers should answer as a
There may be a general catalog later. That, j . Elmer Harvey, of Grinnell Bros., and others. minimum order, although several thousand
Orders for the catalogs are coming in in good copies, particularly of the standard publication,
however, would only have value to the publisher
and retailer and possibly to some of the more volume and it is thought the first issue of the should be available for counter use during the
advanced musicians. A general catalog would standard publication will total well over one- period before a revised compilation will arrive.
cost much more than the four cents per copy half million copies. Naturally, every dealer will Other than this minimum quota, it is up to each
have his imprint on the space reserved for that individual dealer to figure his needs, although,
that will be charged for the Richmond standard
catalog and guide, and the two-cent charge for purpose and, as there is no other name appear- in planning the use of both catalogs, he, nat-
the popular compilation. It would become a ing in the publication, all the publicity is to his urally, must remember that his competitor will,
also, be sending a similar publication with his
part of a store equipment and would be an in- benefit.
vestment and not strictly a business creator.
The title of the catalogs, however, will carry imprint to at least some of the names that are
upon his own list.
These Richmond compilations are to call at- Richmond's name. The standard publication
Richmond Music Supply Corp. Catalogs
Cause Wide Interest in Music Trade
Al Jolsons Sensational Hit ikTBOMBO
ARCADE
Fox-Trot Melody of rare beauty
Yw can't /o
Vitii any FEIST
With a smile
© W2J
ijou stole
mu heart frowv me,
Iw
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