Music Trade Review

Issue: 1924 Vol. 78 N. 3

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
46
THE
MUSIC TRADE
REVIEW
meone
JANUARY 19, 1924
After
^ i ^ o Bid Foxtrot Hits
FvoittcJlu*Ifeu)
ZieafeldProduction
KID BOOYS*
Tfou cant do ^Oroa^ 1
with anu FEIST song'
Lyrics by
Joseph McCarthy
Music by
Harry Tierney
a
©no I k Old Lake Ura
will either be called Richmond's Music Guide,
or Monitor, or Encyclopedia, or similar title.
It is suggested that the popular catalog be
called Richmond's Music Index, or Register, or
Music Reference. This is the only method
Many Dealers Express Themselves as Seeing New Factor in Making Increased Sales as Soon as possible to copyright the publications properly
Projected Catalogs Are Released—Company Offers Prize for Best Names Submitted
and to serve the purpose of educating the gen-
eral public to getting a complete catalog rather
Hp HE recent announcement by the Richmond tention to titles and publications already fa- than a series of smaller publications issued by
Music Supply Corp. of a semi-annual catalog miliar to many customers and music lovers. In other sources. Another reason for the neces-
containing a compilation of the best active sell- other cases they make possible, at a moment's
sity of giving a name to the publications is the
ing standard numbers and a quarterly index notice, the selection of a particular composi- fact that they are to be widely advertised. A
and guide of popular releases has created wide- tion covering a particular subject. Once in the demand will be created for them with music
spread comment and, in some cases, much en- home they will be valued by all who are inter- lovers and they will become a permanent fixture,
thusiasm, as well as a universal anticipation of
ested in music and will be used frequently in such as the World Almanac, Poor's Manual and
the release of these publications.
other nationally known reference works. It is
the selection of music and will be the means of
further proposed that all musical publications,
Not only are these catalogs hailed as business adding to the volume of sales.
magazines read by women and other nationally
creators from many sources which are at pres-
Maurice Richmond, who conceived the idea of
ent inactive, but there is also a hopeful outlook both of these catalogs, outlined his plans for circulated publications will carry the advertise-
that the material and data gathered in arrang- preparing them to some 200 dealers who lent ments.
ing them will act as a nucleus for a more gen-
him much aid and encouragement in going
A $25 prize is to be given for the most suit-
eral catalog.
ahead and producing the publications. Since able name submitted and accepted for the com-
It should be pointed out, however, that the the initial announcement of their coming re- ing publications. None of the suggested titles
purposes of the coming publications is not pri- lease he has received several hundred com- mentioned above will be permitted as offerings
marily records to be referred to by the dealer. mendatory letters giving his plans further in- in the contest, although approval of the titles
These catalogs, carrying each individual dealer's spiration and offering unlimited co-operation.
mentioned will be valued.
imprint, are for the ultimate buyer, for the
Among those who have shown unusual inter-
Early reports show that there is some ques-
home, musician, conservatory, teacher and stu- est are E. C. Mills, chairman of the executive tion in dealers' minds as to the number of the
dent, and all others who have need for a ready board of the Music Publishers' Protective Asso- two catalogs that should be ordered. A rough
reference in locating particular numbers or in ciation; Edward P. Little, president of the Na- estimate, however, is easily arrived at. A copy
arranging programs or selecting songs or tional Association of Sheet Music Dealers; E. each to the entire mailing list of both the stand-
groups for particular purposes.
Grant Ege, of J. W. Jenkins Sons Music Co.; ard and popular customers should answer as a
There may be a general catalog later. That, j . Elmer Harvey, of Grinnell Bros., and others. minimum order, although several thousand
Orders for the catalogs are coming in in good copies, particularly of the standard publication,
however, would only have value to the publisher
and retailer and possibly to some of the more volume and it is thought the first issue of the should be available for counter use during the
advanced musicians. A general catalog would standard publication will total well over one- period before a revised compilation will arrive.
cost much more than the four cents per copy half million copies. Naturally, every dealer will Other than this minimum quota, it is up to each
have his imprint on the space reserved for that individual dealer to figure his needs, although,
that will be charged for the Richmond standard
catalog and guide, and the two-cent charge for purpose and, as there is no other name appear- in planning the use of both catalogs, he, nat-
the popular compilation. It would become a ing in the publication, all the publicity is to his urally, must remember that his competitor will,
also, be sending a similar publication with his
part of a store equipment and would be an in- benefit.
vestment and not strictly a business creator.
The title of the catalogs, however, will carry imprint to at least some of the names that are
upon his own list.
These Richmond compilations are to call at- Richmond's name. The standard publication
Richmond Music Supply Corp. Catalogs
Cause Wide Interest in Music Trade
Al Jolsons Sensational Hit ikTBOMBO
ARCADE
Fox-Trot Melody of rare beauty
Yw can't /o
Vitii any FEIST
With a smile
© W2J
ijou stole
mu heart frowv me,
Iw
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
JANUARY 19, 1924
Rotogravure Publicity of
Leo Feist, Inc., in Tribune
Rotogravure Ad of Latest Ballad, "Somewhere
in the World," Featured With John McCor-
mack, Victor Artist, and Record of Number
In the rotogravure section of the New York
"Sunday Tribune, issue of January 6, Leo Feist,
Inc., featured its newest ballad, "Somewhere in
the World," using a large-sized reproduction
of a portrait of John McCormack, who recently
recorded the number for the Victor Talking
Machine Co. Practically all the copy relating
to "Somewhere in the World" in the above ad-
vertisement related to the release of the record
of this number.
Leo Feist, Inc., expects this addition to its
catalog to be one of the most popular ballads
JOHN MCCORMACK
How Feist Educates the Public
published in years. The entire Feist organiza-
tion, including its numerous branch offices, is
actively engaged in giving this issue wide
exploitation.
From trade reports the early response indi-
cates that "Somewhere in the World" has al-
ready had wide appeal to ballad lovers. Its
introduction by John McCormack will, natur-
ally, hasten its popularity wherever this popular
and famous artist appears.
Demand in Los Angeles
Los ANGELES, CAL., January 9.—The principal
demand in the sheet music departments is for
"Sleep," "The West, a Nest and You," "I Love
You," "Sittin' in the Corner" and "I'm Sitting
Pretty in a Pretty Little City."
Miss Marie Hardison, of the Southern Cali-
fornia Music Co., reports that business is excel-
lent in the sheet-music department and that, of
course, with its new location on Broadway
Make the Test
Yourself
Send your orders to
MUSIC TRADE
REVIEW
between Seventh and Eighth, business has in-
creased very much, which has been very gratify-
ing to Department Manager Apffel. She states
that there has been quite a strong demand for
the local song, "Love Lies."
Featured in New Catalog
of the Milton Weil Pub. Go.
New Chicago House, Recently Incorporated, to
Feature New Isham Jones Song, 'The One
I Love" (Belongs to Somebody Else)
CHICAGO, 111., January 12.—"The One 1 Luve"
(Belongs to Somebody Else), the fox-trot pub-
lished by the Milton Weil Music Publishing
Co., 119 North'Clark street, this city, has been
selected as the feature song of that catalog.
One of the writers is Isham Jones, who is
prominently known not only as exclusive
Brunswick artist, but also by virtue of the many
popular hits that he has written, including
"Swinging Down the Lane," "Indiana Moon,"
"Broken-Hearted Melody," "Mississippi Cradle"
and others. These numbers have been among
the most popular in the Buinswick catalog, as
well as other recordings made by Isham Jones
during the past four years that he and his
orchestra have been recording for Brunswick
records. Isham Jones and and His Orchestra
appeared some years ago at Rainbo Gardens
and later played at the Marigold Gardens and
now at the College Inn, having joined the
Brunswick staff about four years ago.
The Milton Weil Music Publishing Co. has
recently incorporated with a capitalization of
$25,000 to conduct a publishing and printing-
business, the incorporators being Milton Weil,
president of the company; Isham Jones, secre-
tary and treasurer, and Harry P. Munns. In
addition to the popular number, "The One 1
Love" (Belongs to Somebody Else) the fol-
lowing songs are featured in the catalog: "Blue
Evening Blues," "Shady Lane Waltz" and "Un-
fortunate Blues."
47
Lang and Prager on Their
First Road Trips of Year
Charles Lang and Bernard Prager, of E. B.
Marks, Will Feature Eddie Leonard Numbers
Among Others of the House
Charles Lang, sales manager for the E. B.
Marks Music Co., and Bernard Prager, assistant
sales manager, left New York this week for
their first sales campaign of 1924.
Mr. Lang's route will take in Boston, Mont-
real, Toronto, Buffalo, Detroit, Chicago, Minne-
apolis, St. Paul, Winnipeg, Omaha, Kansas City
and St. Louis. Mr. Prager will travel in the
opposite direction, taking in Pittsburgh, Cleve-
land, Toledo, Cincinnati, Louisville and In-
dianapolis.
Both Lang and Prager will feature Eddie
Leonard's "Oh, Didn't It Rain," "In Barefoot
Days," "That's a Lot of Bunk," "Kiss Me
With Your Eyes," "Tell the Rose," and the
other new Marks releases, in addition to the
standard catalog of the house.
Have Picked Another Winner
"Whose Izzy Is He" (Is He Yours or Is He
Mine) is the title of a new song published by
Shapiro, Bernstein & Co., Inc. There seems
to be a laugh in the title and there are many
more in the lyrics. The professional depart-
ment of Shapiro, Bernstein & Co., Inc., are find-
ing vaudeville singers anxious to place this
number in their programs. Aside from that the
song has good dance rhythm which will also
add to its popularity.
School, Lodge and
Gymnasium Marches
Avon Franklin Adams Dies
March Victorious
The recent death of Avon Franklin Adams,
proprietor of the Wolfsohn Musical Bureau,
shocked his many friends in musical circles.
Mr. Adams was born in Boston and as a
youth joined the Oliver H. Ditson Co., of that
city. Later he went with Lyon & Healy, Inc.,
of Chicago. Afterward he was director of the
John Church Co., of Cincinnati, for which he
established the New York and London retail
branches. He resigned in 1910 to become man-
ager of the Wolfsohn Musical Bureau.
Mr. Adams leaves his widow, Mrs. Marguerite
Hall Adams; two sons, John Trevor Adams,
vice-president of the Wolfsohn Musical Bureau,
and Avon Franklin Adams, Jr., and two daugh-
ters, Mrs. Sidney McCall and Miss Margaret
Adams.
(Metzger-Wright)
Pacific Patrol
(Metzger-Wright)
Reliance March
(Clifford)
Victorious Eagle
(Rosey)
Order Through Jobber or Direct
Hinds, Hayden & Eldredge, Inc.
Publishers
New York City
NOW
READY
Folio of E. T. Paull's
Famous Marches
Retails 50c—100% Profit
to the Dealer
Best Bargain Ever Offered for a Folio
of Standard Selling Marches
Special Nel Introductory Price 22c
Richmond Music Supply Corp.
Jobbers of Music
E. T. PAULL MUSIC CO.
133 West 41st St., New York City
243 West 42nd Street, N. Y. C.

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