Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
39
THE MUSIC TRADE REVIEW
JUNE 21; 1924
oodle-Dotlft
A DANCING SONG
' You can't $o ^
ith amj FEIST
Please plau for me That swbet mel-o-du
Richard A. Hardman a
Visitor in New York
European Representative of Shapiro, Bernstein
& Co. to Exploit "Shine" and "Why Did I
Kiss That Girl?"
Richard A. Hardman, European representative
of Shapiro, Bernstein & Co., Inc., who makes
Called
Doo-die
Doo- Doo_
bers from the Shapiro, Bernstein catalog, par-
ticularly, have had comparatively as wide a sale
in Kngland as they previously had attained
here, including such as "Last Night on the
Back Porch," "Bananas" and others. At present
he is to introduce "Shine" and "Why Did I
Kiss That Girl?", both of which he claims will
be assured successes in England.
Mr. Hardman has close connections with
Keith-Prowse & Co., Ltd., and other large Eng-
lish publishing houses. He has been very suc-
cessful in placing many American songs in
European productions and he inaugurates ex-
ploitation campaigns in English territory similar
to those that make numbers popular in the
United States. Under his direction numbers are
given popularity in musical productions, music
halls and in the seaside resorts.
Are Smiling," and a host of other tremendously
big sellers. Mr. Ball himself is featuring
"Mother, O My Mother" on his vaudeville tour
over the Orphetim Circuit, and all ranks of
singers have succeeded him in making this
number a striking and outstanding success, both
Ball's New "Mother"
Song Big Favorite
"Mother, O My Mother" Fulfills All Predictions
of Popularity—Ball Featuring It Himself in
Vaudeville Tour
Richard A. Hardman
frequent trips to this country, was one of the
visitors in New York last week. Mr. Hardman
has been successful in making American publica-
tions big factors in the popular music field in
England and on the Continent. Several num-
Publishers' predictions are apt to resemble
those of the "weather man" when it conies to
absolute dependability.- But it is gratifying to
observe everywhere that in the case of "Mother,
O My Mother" all the forecasts that were made
in regard to this song's speedy hold on public
favor are being substantially justified by sub-
sequent events. "Mother, O My Mother" was
originally a poem published under the title of
"Prodigal" in the September, 1923, issue of The
Cosmopolitan. It was the work of Francesca
Falk Miller and when Ernest R. Ball composed
a musical setting to these verses he wrote what
is probably the best song he ever did, which is
saying much but not too much of the composer
of such favorites as "Mother Machree," "Love
Me and the World Is Mine," "When Irish Eves
Ernest R. Ball
in vaudeville and on the concert stage. There
is a grandeur and yet simpre, direct effective-
ness in its composition that sufficiently ac-
counts for the rapidly growing popularity of a
demand for "Mother, () My Mother" reported
by its publishers, Al. VVitmark & Sons, through-
out the country.
Enoch Song Widely Sung
The new semi-popular song, "1 Love the
Name of Mary," lyric by Helen Tayloi and
music by Richard Oldham, published by Enoch
«& Sons, has already made its appearance in con-
cert programs. It is an ideal number for that
purpose; it has a wide appeal and where used
has found much favor.