Music Trade Review
Issue: 1924 Vol. 78 N. 19 - Page 49
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
MAY
THE MUSIC TRADE REVIEW
10, 1924
Sent to
You!
Century does no mall-order busi-
ness. All request* for catalogs we
•end to Century deal-
era. Our ads. all urge
readera to so to their
dealer for "OBNTURY
EDITION."
Don't fall to make it
known that you carry
the complete line.
Our FREE Hook-ups will help
you do it—send far them!
49
such as the Richmond Standard Music Guide
and Richmond's Popular Music Index, both of
which are issued primarily for the consumer,
there is not so much need to select the type
of person for whom they are issued. For, after
all, such general publications are made to pro-
duce sales in both selective groups and for the
ordinary pianist for some entertainment, etc.
With these latter, as with all other catalogs,
the vital need is distribution. No matter how
well a catalog is prepared, or what its purposes,
the lack of movement or distribution eliminates
their functions, which are to produce sales.
You cant go
wrong K/ith
any'Feisf
Send"
ARCADY
I LOVE YOU
KA8Y MELODY
NO MEANS YES
SONG OF LOVE
MR. RADIO MAN
JOURNEY'S END
LINGER AWHILE
PARADISE ALLEY
WONDERFUL ONE
MAMMA LOVES PAPA
DON'T MIND THE RAIN
WHEN LIGHTS ARE LOW
TAKE THOSE LIPS AWAY
SOMEWHERE IN THE WORLD
I'M ALL BROKEN UP OVER YOU
SOMEONE LOVES YOU AFTER ALL
WORRIED (I'M WORRIED OVER YOU)
EVERY NIGHT I CRY MYSELF TO
SLEEP OVER YOU
WHAT DOES THE PUSSY CAT MEAN
WHEN SHE SAYS MEOW?
"My Dream Moon" a
Quick Success for Hearst
Number Has Been Recorded by Practically
Every Record and Roll Company at the
Present Time
Hearst Music Publishers of Canada, Ltd.,
which operates branch offices in a number of
large cities throughout the United States, has
successfully exploited a series of popular num-
Writ* for Dealmra' Pricmt
Century Music Pub. Co.
235 West 40th St.
New Y.rk
LEO.
The Question in the
Distribution of Catalogs
FEIST Bldg., New York
player roll manufacturer. The sales department
of the Hearst Co. states that the demand for
this number is constantly growing.
The Difference Between Publications Intended
for the Consumer and Those Intended for
the Dealer Himself
In some af the past annual gatherings of the
National Association of Sheet Music Dealers
the question of style, size and best use of pub-
lishers' and dealers' catalogs of all kinds has
come up for discussion. This question is after
all very important, for, outside of the personal
contact, such material carries the weight of
creating sales.
The large volume of catalogs of all kinds, the
diversified purposes for which they are issued
do require thought and attention in their dis-
tribution. They should be presented through
the mail or otherwise with the same care that
particular publications are placed before pro-
spective purchasers at the counter. If this is
done, and the recipient gets publicity material
that meets the needs and plans of his or her
work or entertainment, sales in considerable vol-
ume are bound to result. This care, thought
and attention applies to catalog publications of
selective works.
In distributing catalogs of a general character,
F E I S T , Inc.,
Victor Herbert's
MASTERPIECE
A KISS
bers. Included in these is "My Dream Moon,"
which has been featured both as a vocal and
instrumental number. This is probably the
quickest success this enterprising firm has ever
put over, for records show that it not only has
been used by leading orchestras and vaudeville
performers, but, in addition, has been recorded
by practically every talking machine record and
THE
6 2 W . 4 » T « 3 T . . N.V C
Put this book
to work for you
SONG LOVERS
THE WORLD OVER
KNOW
This TRADE MARK
'THE DREAMS OF MY IRISH COLLEEN"
SELLING MUSICAL
MERCHANDISE
A most wonderful fox-trot
BY JAMES A. Ffi£W
The most beautiful Irish waltz in years
"THE OLD HOMESTEAD in the VALLEY'
The only book published which showa music dealers
how to go about organizing a musical merchandise
department and how to run one at a profit.
BOURDON DEUTY MUSIC CO.
P. O. Box 103, Sta. A.
Hartford, Conn.
AMERICAS POPULAR
BALLAD SUCCESSES
ROSES OF PICARDY
THE WORLD IS WAITING ^^SUNRISE
INTHE GARDEN OFTD-MORROW
THE SONG OF SONGS
LOVE'S FIRST KISS
SMILE THRU YOUR TEARS
IF WINTER COMES
CHAPPELL-HARMS.INC.
185 MADISON AVE
NEW YORK
It it written by a man who has used every method
he describes in his own businesa and every one of
them made money for him. Put them to work
for yourself.
TRADE MARK REGISTERED
Sent to you FREE
for five days
It Represents the BEST there is in.
BEAUTIFUL BALLADS
Test this book by reading it at our expense.
Fill out the inspection coupon and mail
it for our free five-day inspection offer to
The Talking Machine World readers.
SACRED — SECULAR-
SOLOS -
DUETS — TRIOS — QUARTETS
ACKNOWLEDGED By LEADING SHEET MUSJC DEALERS ATID JOBMRS
THE GREATEST CATALOG OF STANDARD SONGS IN THE WORLD
>Mail This Coupon <
I f YOU are not acquainted w i t h Our Extraordinary
Proposition and Special O f f e r i n connection witfv
Edward Lyman Bill,
THE WITMARK
BLACK AND WHITE SERIES
You may send mo a copy of "BelUn* Musical Merchan-
dise" for flu days' free Inspection. I will return It to
you within flre days from the date I receive It If not
thorouchly satisfied, or I acre* to send you i t Of as
payment In full.
which includes SOMGLAND Catalog - GRATIS
WRITE US TODAY
for sample and full tnformatiorv
Street
THE BEST TWO CENT INVESTMENT YOU EVER MADE
M. WITMARK £. SONS • NEW
In..
383 Madiun Avenue. New York City.
City
I
I
MAY
THE MUSIC TRADE REVIEW
10, 1924
Sent to
You!
Century does no mall-order busi-
ness. All request* for catalogs we
•end to Century deal-
era. Our ads. all urge
readera to so to their
dealer for "OBNTURY
EDITION."
Don't fall to make it
known that you carry
the complete line.
Our FREE Hook-ups will help
you do it—send far them!
49
such as the Richmond Standard Music Guide
and Richmond's Popular Music Index, both of
which are issued primarily for the consumer,
there is not so much need to select the type
of person for whom they are issued. For, after
all, such general publications are made to pro-
duce sales in both selective groups and for the
ordinary pianist for some entertainment, etc.
With these latter, as with all other catalogs,
the vital need is distribution. No matter how
well a catalog is prepared, or what its purposes,
the lack of movement or distribution eliminates
their functions, which are to produce sales.
You cant go
wrong K/ith
any'Feisf
Send"
ARCADY
I LOVE YOU
KA8Y MELODY
NO MEANS YES
SONG OF LOVE
MR. RADIO MAN
JOURNEY'S END
LINGER AWHILE
PARADISE ALLEY
WONDERFUL ONE
MAMMA LOVES PAPA
DON'T MIND THE RAIN
WHEN LIGHTS ARE LOW
TAKE THOSE LIPS AWAY
SOMEWHERE IN THE WORLD
I'M ALL BROKEN UP OVER YOU
SOMEONE LOVES YOU AFTER ALL
WORRIED (I'M WORRIED OVER YOU)
EVERY NIGHT I CRY MYSELF TO
SLEEP OVER YOU
WHAT DOES THE PUSSY CAT MEAN
WHEN SHE SAYS MEOW?
"My Dream Moon" a
Quick Success for Hearst
Number Has Been Recorded by Practically
Every Record and Roll Company at the
Present Time
Hearst Music Publishers of Canada, Ltd.,
which operates branch offices in a number of
large cities throughout the United States, has
successfully exploited a series of popular num-
Writ* for Dealmra' Pricmt
Century Music Pub. Co.
235 West 40th St.
New Y.rk
LEO.
The Question in the
Distribution of Catalogs
FEIST Bldg., New York
player roll manufacturer. The sales department
of the Hearst Co. states that the demand for
this number is constantly growing.
The Difference Between Publications Intended
for the Consumer and Those Intended for
the Dealer Himself
In some af the past annual gatherings of the
National Association of Sheet Music Dealers
the question of style, size and best use of pub-
lishers' and dealers' catalogs of all kinds has
come up for discussion. This question is after
all very important, for, outside of the personal
contact, such material carries the weight of
creating sales.
The large volume of catalogs of all kinds, the
diversified purposes for which they are issued
do require thought and attention in their dis-
tribution. They should be presented through
the mail or otherwise with the same care that
particular publications are placed before pro-
spective purchasers at the counter. If this is
done, and the recipient gets publicity material
that meets the needs and plans of his or her
work or entertainment, sales in considerable vol-
ume are bound to result. This care, thought
and attention applies to catalog publications of
selective works.
In distributing catalogs of a general character,
F E I S T , Inc.,
Victor Herbert's
MASTERPIECE
A KISS
bers. Included in these is "My Dream Moon,"
which has been featured both as a vocal and
instrumental number. This is probably the
quickest success this enterprising firm has ever
put over, for records show that it not only has
been used by leading orchestras and vaudeville
performers, but, in addition, has been recorded
by practically every talking machine record and
THE
6 2 W . 4 » T « 3 T . . N.V C
Put this book
to work for you
SONG LOVERS
THE WORLD OVER
KNOW
This TRADE MARK
'THE DREAMS OF MY IRISH COLLEEN"
SELLING MUSICAL
MERCHANDISE
A most wonderful fox-trot
BY JAMES A. Ffi£W
The most beautiful Irish waltz in years
"THE OLD HOMESTEAD in the VALLEY'
The only book published which showa music dealers
how to go about organizing a musical merchandise
department and how to run one at a profit.
BOURDON DEUTY MUSIC CO.
P. O. Box 103, Sta. A.
Hartford, Conn.
AMERICAS POPULAR
BALLAD SUCCESSES
ROSES OF PICARDY
THE WORLD IS WAITING ^^SUNRISE
INTHE GARDEN OFTD-MORROW
THE SONG OF SONGS
LOVE'S FIRST KISS
SMILE THRU YOUR TEARS
IF WINTER COMES
CHAPPELL-HARMS.INC.
185 MADISON AVE
NEW YORK
It it written by a man who has used every method
he describes in his own businesa and every one of
them made money for him. Put them to work
for yourself.
TRADE MARK REGISTERED
Sent to you FREE
for five days
It Represents the BEST there is in.
BEAUTIFUL BALLADS
Test this book by reading it at our expense.
Fill out the inspection coupon and mail
it for our free five-day inspection offer to
The Talking Machine World readers.
SACRED — SECULAR-
SOLOS -
DUETS — TRIOS — QUARTETS
ACKNOWLEDGED By LEADING SHEET MUSJC DEALERS ATID JOBMRS
THE GREATEST CATALOG OF STANDARD SONGS IN THE WORLD
>Mail This Coupon <
I f YOU are not acquainted w i t h Our Extraordinary
Proposition and Special O f f e r i n connection witfv
Edward Lyman Bill,
THE WITMARK
BLACK AND WHITE SERIES
You may send mo a copy of "BelUn* Musical Merchan-
dise" for flu days' free Inspection. I will return It to
you within flre days from the date I receive It If not
thorouchly satisfied, or I acre* to send you i t Of as
payment In full.
which includes SOMGLAND Catalog - GRATIS
WRITE US TODAY
for sample and full tnformatiorv
Street
THE BEST TWO CENT INVESTMENT YOU EVER MADE
M. WITMARK £. SONS • NEW
In..
383 Madiun Avenue. New York City.
City
I
I
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