Music Trade Review

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MAY
THE MUSIC TRADE
3, 1924
REVIEW
49
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KME
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A NdJ Fox-Trot bu the Writers o f 'NO, NO, NORA* _ ^
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LINGER AWHILE*
• ried,
M a c L e a n Display M a k e s
"Blossom T i m e " Sales
Actual Demonstration of Numbers While Pro-
duction Plays Canadian City Proves Big Sales
Factor in Booming Numbers
"Blossom Time," the musical show which
lias played successfully for several seasons and
which has several road productions touring the
country, continues to be one of the most re-
markable drawing cards of a decade. Of added
importance, of course, is the fact that the music
of the show has continued to sell over a long
you
show publicity, and, at the same time, made
profit for themselves by exploiting the songs in
sheet music and record form. "Blossom Time"
is unusual, so naturally in hooking up with its
local appearance the dealers often do the un-
usual. A case in point was recently brought to
notice by the window display made by J. J. H.
MacLean Co., Winnipeg, Canada, a reproduction
of which appears herewith. Not only is a piano
with "Blossom Time" music given a featured
position in a blossom setting, but two of the
sales force, dressed in the costumes of the "blos-
som time period," give actual demonstrations in
the window of the "Blossom Time" songs.
This display proved one of the most effective
had the advantage of the publicity. The display
attracted widespread attention and created a
great number of sales. The show itself did its
share, so the J. J. H. MacLean Co. had a most
busy and profitable week. Leo Feist, Inc., is the
publisher of the music of "Blossom Time."
Sings Across the Atlantic
In the recent trans-Atlantic tests by broad-
casting stations WJZ and WGY, from the
Wanamaker Auditorium, John Barnes Wells'
voice seems to have rung the bell. He rendered
some of his favorite compositions, "Two Little
Magpies" and "Thumb Marks" and the follow-
ing radiograms from the Wanamaker London
house arrived promptly: "At 1:17 a. m., strong
applause; John Barnes Wells' voice coming
through very good. At 1:54 a. in., Wells simply
marvelous." The Boston Music Co. is the pub-
lisher of the above songs.
New E. B. Marks Ballad
Milt Hagen, well-known scribe, and Zo Elliott,
writer of the "Long, Long Trail," which sold
4,000,000 copies, have written a new ballad, en-
titled "Trail o 1 My Heart," which the E. B.
Marks Music Publishing Co., of New York, is
to release soon. Elliott will return to England
soon, where he will arrange for the European
publication of the song which looks like another
sensation.
Freddie Safiord Banqueted
Featuring "Blossom Time" Numbers
period. Particularly is this true of the outstand- and yet dignified that it would be possible for a
retail store to conceive or carry out. Besides
ing number, "Song of Love."
Recently one of the "Blossom Time" com- the few copies of the sheet music, a single talk-
panies toured through one of the larger centers ing machine record was placed in a conspicuous
of Canada and the sheet music and record deal- but not too prominent position, so that all of
ers of that territory co-operated in giving the the musical material connected with the show
BOSTON,
MASS.,
April
26.—Freddie
These Song Hits'arc the talk of the town.lL
i' 1 '!" 1 !
John McCormacl*s
SOME WHERE
HE WORM
LOVE
YOU"
e
Melodtj
Song hit from
LITTLE JLSSIE
You can't
JAMES"
wrong with any
Safford,
assistant manager of the Boston office of Sha-
piro, Bernstein & Co., Inc., was recently tend-
ered a banquet at the St. Regis at which over
200 friends, including members of the theatrical
profession, were present. Vaudevillians from
local theatres contributed to the gaiety.
WHEN LIGHTS
ABE LOW
THE 1924 WALTZ
HIT/
FEIST
song