Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
50
MUSIC
TRADE
REVIEW
MAY
3, 1924
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tut, Inc.
Hinds, Hayden & Eldredge
Catalog on Music Books
Catalog Lists All Publications in This Firm's
Most Popular Series, Which Is Selling Very
Well Among the Trade
Aside from the publicity given old or new
numbers through the vocal or instrumental ren-
dition, the best means of creating a sale for an
individual number or a series of numbers is the
use of circulars, catalogs or other material con-
taining thematics. Where, however, a song or
a series of songs or an entire catalog has be-
come a familiar part of music stocks, or where
the issues are widely accepted as works of
proven merit, or publications with particular
features, the mere listing of the titles serves to
create sales.
During the past two years the issuance of
catalogs of a particular type of songs or selec-
tive groups, some using thematics and some
containing a list of titles under proper headings,
has been greatly on the increase and invariably
they have been found to create hundreds of
sales, sales that would otherwise not have been
made or, without the use of the catalog, would
have been delayed.
Among such catalogs is that issued by Hinds,
Hayden & Eldredge, Inc., on its most popular
music books, containing vocal solos, duets, quar-
tets and choruses, as well as works for the
piano of every description and to fit almost
every need. This series of books over a long
period of years has become familiar to almost
every pianist in the country and almost every
home that has a piano has at least one book
from this series. The placing of the catalog,
therefore, carrying the entire list of the most
popular publications, serves to create further
sales of other timely books in the list.
Theodore Morse 111
Theodore Morse, the well-known composer
and popular songwriter, manager of the me-
chanical reproduction department of Leo Feist,
Inc., is confined to his home with a severe at-
tack of pneumonia. His family physician be-
lieves he is past the crisis.
Latest Berlin Songs Strong
The two new Irving Berlin songs, "Lazy" and
'What'll I Do?", continue to measure up to
the early predictions of their possibilities. Both
these songs are being heard frequently in vaude-
ville and as dance numbers they are also having
popularity. "What'll I Do?", in addition, has
found much favor with the motion picture or-
ganists and orchestras. Considering that neither
of these numbers are being exploited by way
of radio and the fact that they are having heavy
sales proves that the style of exploitation of a
year or two years ago still brings substantial
returns.
Waterson, Berlin & Snyder
to Move Chicago Offices
Will Occupy Larger Quarters in Woods
Theatre Building—Move Made to Handle
Increased Business
CHICAGO, III., April 26.—It is announced this
week that the Chicago offices of Waterson,
Berlin & Snyder, now located at 81 West Ran-
dolph street, will move to larger ,and more
desirable quarters the first of next month in
the Woods Theatre Building, occupying part
of the eighth floor.
Frank Clark, manager of the Chicago office,
reports that this move was made to accommo-
date the increased business brought about by
the popular Waterson, Berlin & Snyder catalog.
Some of the song hits that are now so popular
all over the country, and particularly in this
territory, are "Maybe," "A Smile Will Go a
Long, Long Way," "You're in Love With
Everyone but the One Who's in Love With
You," and many others.
Featured by Vincent Lopez
The new novelty pianologue, "Loose Fingers,"
recently released by the Sam Fox Publishing
Co., has been taken up for a feature number
by Vincent Lopez and His Hotel Pennsylvania
Orchestra. Although the number is not yet pub-
lished in orchestra form, Lopez has had an
original manuscript arrangement made for his
popular combination and is making a daily fea-
ture of this clever syncopation.
New J. H. Ellis Number
Jacob Henry Ellis, traveling representative
for the Sam Fox Publishing Co. and composer
of "Drum Major March," is also the author of
a new work, entitled "The Trumpeter."
Louis Breau Retires From
House of Breau & Tobias
Firm Will Continue Unchanged, However—Will
Still Collaborate With Charles Tobias in
Numbers
Louis Breau, the well-known songwriter and
music publisher, has retired from the music
publishing business, severing his connections
with the firm of Breau & Tobias. The firm
name will remain unchanged and Charles Tobias
and Louis Breau will continue to write songs.
Charles Tobias will continue to exploit the
leading songs in the firm's catalog, which in-
clude "There's a Bend at the End of the
Swanee," "In the Old Arm Chair," "Sweet
Baby" and "A Voice With a Smile."
These songs plus a new publication entitled
"Bring Back My Dear Old Pal," a waltz ballad
written by Henry Tobias, younger brother of
Charles (who is one of America's youngest
songwriters) will be the Breau & Tobias plug
numbers for the coming Summer season.
In the Talking Pictures
Paul Specht, director of the Alamac Hotel
Orchestra and Columbia record artist, recently
completed his first series of talking pictures for
Lee de Forest, the noted inventor. The pictures
will show in motion pictures the Paul Specht
Orchestra in action and at the same time play
the orchestra music, the result of De Forest's
ingenious invention. These pictures will doubt-
less be shown in leading movie houses through-
out the world, which is regarded as the most
extraordinary and widest exploitation ever re-
corded an orchestra. Such Broadway hits as
"Yawning," "Heart-Broken Rose," "Swanee
Blossoms," etc., will now, even as little children,
not only be heard but seen.
Joe Davis Race Songs
The Joe Davis Music Co., 1658 Broadway,
New York City, has contributed a number of
songs to the new race catalog of the Brunswick-
Balke-Collender Co., manufacturer of Brunswick
records, "C O D," by Ham Tree Harrington;
"Papa Will Be Gone," by Rosa Henderson, and
"War Horse Mama," by Fletcher Henderson and
his Club Alabam Orchestra. Bennie Krueger
and His Orchestra has also recorded "Thirty-
first Street Blues" for the same company.
The Most Popular Series of Music Books
has not escaped the penalty of success
— they have been freely imitated
Hinds, Hayden & Eldredge, Inc., Publishers, New York City