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Music Trade Review

Issue: 1924 Vol. 78 N. 17 - Page 59

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Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
57
THE MUSIC TRADE REVIEW
APRIL 26, 1924
IN THE WORLD OF MUSIC PUBLISHING
Conducted By V. D. Walsh
Sales of Popular Music Show Activity
Despite Pre-Easter Period Just Closed
SONGS THAT SELL
Improvement Noted in Number of Sections—Heavy Business Done in Special Easter Music—
Renewed Popular Activity Sufficient to Indicate Coming of Good Business
rVESPITE the past week being the pre-
•*-*^ Easter period sales of popular music
showed some renewed activity. It is true that
the previous week was markedly slow, but no
unusual activity was looked forward to until
after Easter. The fact that the music stores
had been doing a heavy business on Easter
music and other timely offerings in the standard
line probably accounted for the added sales of
popular music. Bringing people into the store
is, after all, the sure means of selling goods.
The fact that they come in for Easter songs
does not make it impossible to sell them other
material. In fact, once in the store they become
prospective purchasers, for any merchandise in
a good salesman's hands.
Previously there had been some pessimism in
popular publishing circles. Renewed activity
has been of sufficient volume to clear up the
situation. Another factor that has changed the
altitude of popular publishers is the comparison
of totals for the first three months of this year
with the 1923 period. Invariably the totals show
a heavy volume of business in favor of 1924.
From the dealer's standpoint, the renewal of
popular demands, of course, is welcome. His
business, however, invariably has been good in
practically all other merchandise handled, even
in the period when there was a slowing up in
popular issues. The health of the standard field
which has continued a long period and undoubt-
edly will remain for some time to come gives
him a permanent basis for profits without any
decided fluctuation. The profits from popular
music which, naturally, rise or fall with the de-
Important Notice
to the Trade
Announcing!
That we are the Sole Selling Agents and
Publishers of RUDY WIEDOEFT,
CLYDE DOERR, DON CLARK, and
CHARLES DORNBERGER
saxophone solos.
In order to have your orders PROMPT-
LY filled, send them direct to us or to
your nearest music jobber.
NOTE—To be doubly sure, change your
stock wrappers NOW for future refer-
ence.
Send for complete catalog of all saxo-
phone solos and dealers' discounts.
mands for particular prints, are, of course, im-
portant. The profits from this end of the busi-
ness can, however, be looked upon as a most
valuable adjunct. In addition, of course, more
often than not, it is the popular counters that
serve to attract customers to the store, and for
this reason an increased demand for such goods
has another angle besides mere profits. Popu-
lar business means right-now business; it allows
for rapid turnover of voluminous merchandise
and it is the means of making other departments
active whenever customers are lured to the store
through the appeal of popular songs. The sheet
music department, after all, is the greatest mag-
net the music merchant has.
Publishers Appear Against
the Dill Bill in Senate
Make Strong Opposition to Act Which Would
Eliminate Royalty Payments on Broadcasting
if It Becomes a Law
At the recent hearing held by the Senate
Committee on the proposed Dill Bill elimi-
nating the value of one or more clauses in the
Copyright Law of 1909, presented at the insti-
gation of a great number of broadcasting sta-
tions throughout the country who desire a law
eliminating the necessity of paying for the use
of copyrighted music, the various representa-
tives of the broadcasting stations, as well as a
number of publishers and composers, were
heard.
Over twenty-five music publishers and song-
writers attended the hearings. After arriving
in Washington the songwriters attended a gath-
ering of the National Press Club and before 300
members of that body sang and played hits that
had been famous during a twenty-year period.
Victor Herbert played on a 'cello not only
some of his own compositions, but lilting Irish
melodies such as "She Sat in the Low-backed
Chair," written by his grandfather and sung by
him in this country years ago.
There was a whirl of applause when Gene
Buck, as president of the Society, introduced
Charles K. Harris, who sang "After the Ball,"
"Just Break the News to Mother," "In the Vale
of Shenandoah" and other of his successes.
Harry von Tilzer sang his Wurzburger song.
William Jerome rose when he was pointed out
as the author of "Bedelia" and "Mr. Dooley."
Just after Irving Berlin sang his new Music
Box song "Lazy" there were cries for "Alexan-
der's Ragtime Band" and "That Mendelssohn
Tune."
Irving Caesar sang some of his songs; Con
Conrad played and sang a medley of "Barney
Google," "Mama Loves Papa" and "Margie";
Walter Donaldson, "Carolina in the Morning";
Raymond Hubbell, "Poor Butterfly" and "Just
What'll I Do? (New)
Lazy (New)
My Papa Doesn't Two-Time No Time
(New)
Mindin' My Bus'ness
Lovey Came Back
Oh, Baby (Don't Say No—Say Maybe)

If the Rest of the World Don't Want You
Cover Me Up With the Sunshine of
Virginia
Shanghai Lullaby
Forgetful Blues
1 Love My Chili-Bom-Bom

Sittin' in a Corner
Indiana Moon
You

That Old Gang of Mine
Yawning
Down Home Blues
Universal Dance Folio No. 7
X Special Edition (Just Out)
Peterson's Ukulele Method
— World's Favorite Songs
Lundin's Tenor Banjo Method
Song Gems irom Irving Berlin's Third Annual
MUSIC BOX REVUE
An Orange Grove in California
The Waltz of Long Ago
Little Butterfly
Learn to Do the Strut
Outstanding Song Hits from
TOPSY and EVA
Rememb'ring
1 Never Had a Mammy
IRVING BERLIN, Inc.
1607 Broadway, New York
My Style," and Ollic Speaks, "On the Road to
Mandalay."
Others who entertained were Jerome Kern,
Silvio Hein and Otto Harbach.
Nathan Burkan, the legal representative of
the Society, was the official spokesman for the
American Society of Composers, Authors and
Publishers. Gene Buck, the president, also was
given a hearing and E. C. Mills, chairman of the
executive board of the Music Publishers' Pro-
tective Association and a member of the ad-
visory board of the A. S. C. A. and P., con-
tributed to the important arguments.
-YOU CAN'T HELP FALLING IN LOVE W I T H THIS N U M B E R
~
ITS W O N D E R F U L
fM FALLING IN LOVE WITH A SHADOW
Be First
With A Hearst
HEARST MUSIC PUBLISHERS OF CANADA LIMITED
WALTZ
SONG

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