Music Trade Review
Issue: 1924 Vol. 78 N. 11 - Page 52
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
50
THE
MUSIC TRADE
REVIEW
MARCH 15, 1924
ij-l DanCind Soitd
the fain
Ben Selvin Pays Great
A
Tribute to Hearst Numbers
Gives High Praise to "Forget-Me-Not" and
"You Can Take Me Away From Dixie" in
Letter to the Publishers
"When you do things by halves you never suc-
ceed on the whole." This is one of the Hearst
Music Pub., Ltd., of Canada, slogans; conse-
quently their continued aggressive operations
It'? bound to clear up a- gain
songs are coming very much to the fore in the
bulletins of the jobbers and the stocks of the
dealers. Reports from New York show that
there is a steadily increasing demand even over
previous records; whilst the various salesmen
on the road for the Hearst interests are show-
ing returns which are further proof of the popu-
larity of this catalog. The numbers showing to
big advantage, however, are "Forget-Me-Not,"
"You Can Take Me Away From Dixie" and
"Only a Butterfly."
Probably this is resultant incidentally from
Ben Selvin and His Orchestra
are showing results. On every vaudeville cir- the publication of a new thematic booklet which
cuit headliners are featuring the late numbers the Hearst Co. was compelled to issue as a
"Forget-Me-Not," "You Can Take Me Away follow-up of three editions of its "Twenty-four
From Dixie," "Only a Butterfly," "Lovers' Lane Successful Songs," a booklet which brought sub-
Is a Lonesome Trail," "Waiting for the Rain- stantial results.
The present booklet includes the latest songs
bow" and "Falling in Love With a Shadow,"
etc., with display windows being made by the released by the company, is attractively pro-
dealers in the various cities collaborating with duced with striking cover design and should
prove even more sales productive than its prede-
Iheir appearance.
Not only are the vaudevillians enthusiastic cessors.
about the new Hearst songs, but such famous
dance leaders as Benny Selvin, Isham Jones,
Paul Specht and Danny Russo are featuring the
numbers with a consistency which demonstrates
C. C. Birchard & Co., Boston, Mass., have
the caliber of this company's publications.
The firm recently received a letter from Benny issued "Tan in America," an operatic pageant
Selvin in which he praises the latest releases. .with a prologue, three scenes and an epilogue.
He makes especial mention of "Forget-Me-Not" The libretto is by Robert Francis Allen and the
and "You Can Take Me Away From Dixie," music by Carl Venth. This work was awarded
and these numbers are getting wonderful pub- the prize by the National Federation of Music
licity through their constant exploitation by this Clubs in the competition of 1923. This Amer-
ican operatic contribution should receive wide-
renowned combination.
spread attention.
Incidentally sales are increasing and Hearst
New Operatic Pageant
GEORGE
For
Two New Numbers From
Pen of Irving Berlin
"What'll I Do?" and "Lazy" Their T i t l e s -
Irving Berlin, Inc., Begins Heavy Spring
Advertising and Sales Campaign
Irving Berlin, who has not written a popular
song for over a year, is evidently making upfor
lost time, for the latest announcement from his
publisher, Irving Berlin, Inc., carries two of his
titles. They are "What'll I Do?" and "Lazy."
Both are described as typical Berlin master-
pieces. The first of the two, however, created
more than usual comment when heard along
Broadway in manuscript form. In fact, it was
used in a featured position in a musical presen-
tation at the Capitol Theatre, New York,
forty-eight hours after it was issued. The num-
ber was also tried out in Cleveland, O., and the
newspapers in that city gave it lengthy com-
ments.
Irving Berlin, Inc., in conjunction with the
above new releases and several other additions
to the catalog, has embarked on a Spring ad-
vertising exploitation and sales drive. The two
Berlin songs will be featured, closely followed
by four numbers from the pen of Walter Don-
aldson. These new numbers from Donaldson's
pen are "What's Today Got to Do With To-
morrow?" "I've Got a Thousand Plows and
Plows and Chickens," "Sioux City Sue" and
"My Papa Doesn't Two-Time No Time." In-
cluded in the current program is a new song by
Gus Kahn and George W. Meyer, writers of
"Sittin' in a Corner," called "I Must Have Com-
pany."
Geibel Golden Anniversary
BOSTON, MASS., March 8.—Banks M. Davison,
of the White-Smith Co., is one of the most
enthusiastic of local music publishers over the
recognition that is to be given Dr. Adam Geibel,
the famous Philadelphia blind composer, and
for whom there is to be a "Geibel Day" in the
Churches and schools of Philadelphia March 23
or during the week following, this in recognition
ofjjhe golden anniversary of Dr. Geibel's first
published music composition. The White-Smith
Co. has published a great many of Dr. Geibel's
compositions; in fact, its catalog is a long one.
The Oliver Ditson Co. too has an interesting
catalog of his numbers, so that Boston is well
represented in the list of the works written by
this composer.
MACFARLANES -TREMENDOUS SUCCESS
FORGE T- M E - NOT
(MEANS
You Cant Forget it
It's Wonderful
REMEMBER ME)
HEARST MUSIC PUBLISHERS OF CANADA LIMITED
Be First
With A Heafst
50
THE
MUSIC TRADE
REVIEW
MARCH 15, 1924
ij-l DanCind Soitd
the fain
Ben Selvin Pays Great
A
Tribute to Hearst Numbers
Gives High Praise to "Forget-Me-Not" and
"You Can Take Me Away From Dixie" in
Letter to the Publishers
"When you do things by halves you never suc-
ceed on the whole." This is one of the Hearst
Music Pub., Ltd., of Canada, slogans; conse-
quently their continued aggressive operations
It'? bound to clear up a- gain
songs are coming very much to the fore in the
bulletins of the jobbers and the stocks of the
dealers. Reports from New York show that
there is a steadily increasing demand even over
previous records; whilst the various salesmen
on the road for the Hearst interests are show-
ing returns which are further proof of the popu-
larity of this catalog. The numbers showing to
big advantage, however, are "Forget-Me-Not,"
"You Can Take Me Away From Dixie" and
"Only a Butterfly."
Probably this is resultant incidentally from
Ben Selvin and His Orchestra
are showing results. On every vaudeville cir- the publication of a new thematic booklet which
cuit headliners are featuring the late numbers the Hearst Co. was compelled to issue as a
"Forget-Me-Not," "You Can Take Me Away follow-up of three editions of its "Twenty-four
From Dixie," "Only a Butterfly," "Lovers' Lane Successful Songs," a booklet which brought sub-
Is a Lonesome Trail," "Waiting for the Rain- stantial results.
The present booklet includes the latest songs
bow" and "Falling in Love With a Shadow,"
etc., with display windows being made by the released by the company, is attractively pro-
dealers in the various cities collaborating with duced with striking cover design and should
prove even more sales productive than its prede-
Iheir appearance.
Not only are the vaudevillians enthusiastic cessors.
about the new Hearst songs, but such famous
dance leaders as Benny Selvin, Isham Jones,
Paul Specht and Danny Russo are featuring the
numbers with a consistency which demonstrates
C. C. Birchard & Co., Boston, Mass., have
the caliber of this company's publications.
The firm recently received a letter from Benny issued "Tan in America," an operatic pageant
Selvin in which he praises the latest releases. .with a prologue, three scenes and an epilogue.
He makes especial mention of "Forget-Me-Not" The libretto is by Robert Francis Allen and the
and "You Can Take Me Away From Dixie," music by Carl Venth. This work was awarded
and these numbers are getting wonderful pub- the prize by the National Federation of Music
licity through their constant exploitation by this Clubs in the competition of 1923. This Amer-
ican operatic contribution should receive wide-
renowned combination.
spread attention.
Incidentally sales are increasing and Hearst
New Operatic Pageant
GEORGE
For
Two New Numbers From
Pen of Irving Berlin
"What'll I Do?" and "Lazy" Their T i t l e s -
Irving Berlin, Inc., Begins Heavy Spring
Advertising and Sales Campaign
Irving Berlin, who has not written a popular
song for over a year, is evidently making upfor
lost time, for the latest announcement from his
publisher, Irving Berlin, Inc., carries two of his
titles. They are "What'll I Do?" and "Lazy."
Both are described as typical Berlin master-
pieces. The first of the two, however, created
more than usual comment when heard along
Broadway in manuscript form. In fact, it was
used in a featured position in a musical presen-
tation at the Capitol Theatre, New York,
forty-eight hours after it was issued. The num-
ber was also tried out in Cleveland, O., and the
newspapers in that city gave it lengthy com-
ments.
Irving Berlin, Inc., in conjunction with the
above new releases and several other additions
to the catalog, has embarked on a Spring ad-
vertising exploitation and sales drive. The two
Berlin songs will be featured, closely followed
by four numbers from the pen of Walter Don-
aldson. These new numbers from Donaldson's
pen are "What's Today Got to Do With To-
morrow?" "I've Got a Thousand Plows and
Plows and Chickens," "Sioux City Sue" and
"My Papa Doesn't Two-Time No Time." In-
cluded in the current program is a new song by
Gus Kahn and George W. Meyer, writers of
"Sittin' in a Corner," called "I Must Have Com-
pany."
Geibel Golden Anniversary
BOSTON, MASS., March 8.—Banks M. Davison,
of the White-Smith Co., is one of the most
enthusiastic of local music publishers over the
recognition that is to be given Dr. Adam Geibel,
the famous Philadelphia blind composer, and
for whom there is to be a "Geibel Day" in the
Churches and schools of Philadelphia March 23
or during the week following, this in recognition
ofjjhe golden anniversary of Dr. Geibel's first
published music composition. The White-Smith
Co. has published a great many of Dr. Geibel's
compositions; in fact, its catalog is a long one.
The Oliver Ditson Co. too has an interesting
catalog of his numbers, so that Boston is well
represented in the list of the works written by
this composer.
MACFARLANES -TREMENDOUS SUCCESS
FORGE T- M E - NOT
(MEANS
You Cant Forget it
It's Wonderful
REMEMBER ME)
HEARST MUSIC PUBLISHERS OF CANADA LIMITED
Be First
With A Heafst
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