Music Trade Review

Issue: 1924 Vol. 78 N. 11

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
50
THE
MUSIC TRADE
REVIEW
MARCH 15, 1924
ij-l DanCind Soitd
the fain
Ben Selvin Pays Great
A
Tribute to Hearst Numbers
Gives High Praise to "Forget-Me-Not" and
"You Can Take Me Away From Dixie" in
Letter to the Publishers
"When you do things by halves you never suc-
ceed on the whole." This is one of the Hearst
Music Pub., Ltd., of Canada, slogans; conse-
quently their continued aggressive operations
It'? bound to clear up a- gain
songs are coming very much to the fore in the
bulletins of the jobbers and the stocks of the
dealers. Reports from New York show that
there is a steadily increasing demand even over
previous records; whilst the various salesmen
on the road for the Hearst interests are show-
ing returns which are further proof of the popu-
larity of this catalog. The numbers showing to
big advantage, however, are "Forget-Me-Not,"
"You Can Take Me Away From Dixie" and
"Only a Butterfly."
Probably this is resultant incidentally from
Ben Selvin and His Orchestra
are showing results. On every vaudeville cir- the publication of a new thematic booklet which
cuit headliners are featuring the late numbers the Hearst Co. was compelled to issue as a
"Forget-Me-Not," "You Can Take Me Away follow-up of three editions of its "Twenty-four
From Dixie," "Only a Butterfly," "Lovers' Lane Successful Songs," a booklet which brought sub-
Is a Lonesome Trail," "Waiting for the Rain- stantial results.
The present booklet includes the latest songs
bow" and "Falling in Love With a Shadow,"
etc., with display windows being made by the released by the company, is attractively pro-
dealers in the various cities collaborating with duced with striking cover design and should
prove even more sales productive than its prede-
Iheir appearance.
Not only are the vaudevillians enthusiastic cessors.
about the new Hearst songs, but such famous
dance leaders as Benny Selvin, Isham Jones,
Paul Specht and Danny Russo are featuring the
numbers with a consistency which demonstrates
C. C. Birchard & Co., Boston, Mass., have
the caliber of this company's publications.
The firm recently received a letter from Benny issued "Tan in America," an operatic pageant
Selvin in which he praises the latest releases. .with a prologue, three scenes and an epilogue.
He makes especial mention of "Forget-Me-Not" The libretto is by Robert Francis Allen and the
and "You Can Take Me Away From Dixie," music by Carl Venth. This work was awarded
and these numbers are getting wonderful pub- the prize by the National Federation of Music
licity through their constant exploitation by this Clubs in the competition of 1923. This Amer-
ican operatic contribution should receive wide-
renowned combination.
spread attention.
Incidentally sales are increasing and Hearst
New Operatic Pageant
GEORGE
For
Two New Numbers From
Pen of Irving Berlin
"What'll I Do?" and "Lazy" Their T i t l e s -
Irving Berlin, Inc., Begins Heavy Spring
Advertising and Sales Campaign
Irving Berlin, who has not written a popular
song for over a year, is evidently making upfor
lost time, for the latest announcement from his
publisher, Irving Berlin, Inc., carries two of his
titles. They are "What'll I Do?" and "Lazy."
Both are described as typical Berlin master-
pieces. The first of the two, however, created
more than usual comment when heard along
Broadway in manuscript form. In fact, it was
used in a featured position in a musical presen-
tation at the Capitol Theatre, New York,
forty-eight hours after it was issued. The num-
ber was also tried out in Cleveland, O., and the
newspapers in that city gave it lengthy com-
ments.
Irving Berlin, Inc., in conjunction with the
above new releases and several other additions
to the catalog, has embarked on a Spring ad-
vertising exploitation and sales drive. The two
Berlin songs will be featured, closely followed
by four numbers from the pen of Walter Don-
aldson. These new numbers from Donaldson's
pen are "What's Today Got to Do With To-
morrow?" "I've Got a Thousand Plows and
Plows and Chickens," "Sioux City Sue" and
"My Papa Doesn't Two-Time No Time." In-
cluded in the current program is a new song by
Gus Kahn and George W. Meyer, writers of
"Sittin' in a Corner," called "I Must Have Com-
pany."
Geibel Golden Anniversary
BOSTON, MASS., March 8.—Banks M. Davison,
of the White-Smith Co., is one of the most
enthusiastic of local music publishers over the
recognition that is to be given Dr. Adam Geibel,
the famous Philadelphia blind composer, and
for whom there is to be a "Geibel Day" in the
Churches and schools of Philadelphia March 23
or during the week following, this in recognition
ofjjhe golden anniversary of Dr. Geibel's first
published music composition. The White-Smith
Co. has published a great many of Dr. Geibel's
compositions; in fact, its catalog is a long one.
The Oliver Ditson Co. too has an interesting
catalog of his numbers, so that Boston is well
represented in the list of the works written by
this composer.
MACFARLANES -TREMENDOUS SUCCESS
FORGE T- M E - NOT
(MEANS
You Cant Forget it
It's Wonderful
REMEMBER ME)
HEARST MUSIC PUBLISHERS OF CANADA LIMITED
Be First
With A Heafst
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MARCH 15, 1924
MUSIC TRADE REVIEW
51
Mr.
adioM
*7ell My Mammy 3d Come Back Borne
" T
~ °
— Tell
J>
gggg
my Mam - my
^ ' i e m o s ( : Progressive dealers to-day realize that
well-arranged and attractive windows not only
to
come
"back.
home,
Window Display C attract people to the store but help move mer-
Featuring Numbers From
Harry Von Tilzer List
Four Prizes, in Forms of Silver Cups, Offered
for Best Windows in Which Dealers Display
Edition
chandise. The contest should bring forth some
very interesting and attractive displays which,
doubtless, will prove profitable to the trade in
directions other than the prizes.
Arthur Black Orchestra Using Many Numbers
From This House in Appearances in Pier
Ballroom, Detroit
S
.
.
The Century Music Publishing Co., publisher
of the Century Certified Edition, has arranged a
Century Prize Cup
window display contest, the winners of which
will be awarded four prizes in the form of silver
cups. The contest will be for the best windows
of Century music or title pages, or Century
advertising material. The contest will close
June 30. The first prize, shown herewith, is a
silver cup fifteen inches high, which, of course,
will be suitably engraved with the winning
store's name. Displays are to appear for at
least seven consecutive days and original ideas
in layout and designs will be considered first.
The Century Music Publishing Co. will furnish
gratis display matter so that all dealers may
take part.
/ L. G. Battin, sales manager of the Century
Music Publishing Co., states the prizes were
appropriated for the purpose of raising the
standard, if possible, of sheet music displays in
general, and, of course, Century in particular.
"The Song of Songs"
Making Real Success
DETROIT, MICH., March 12.—Arthur Black and
his famous orchestra, one of the foremost bands
of the Middle West, plays nightly at the Pier
Ballroom, Detroit, Mich. They are exponents
Fox-trot Arrangement Wins Popularity— of symphonic jazz and have achieved an en-
"Love's First Kiss" and "In the Garden of viable reputation for interpretation of the mod-
Tomorrow" Going Well
ern fox-trot and waltz. The orchestra enjoys
the distinction of playing continuous engage-
"The Song of Songs," from the catalog of ments for nine consecutive years without any
Chappell-Harms, Inc., which has attained much lay-off. Arthur Black, the director of the or-
popularity in recent months, is not a new issue, chestra, is a noted musician and in addition to
but lias been a part of the above firm's catalog the violin plays two other instruments, the
for several years. No doubt much of its pres- tionibone and euphonium. They have been the
ent popularity is due to its success in fox-trot nightly feature at the Pier Ballroom for the
form, which has brought its merits to the light past three years. The band has become a top-
and given it the publicity necessary to bring it notcher among the many famous bands of the
forward as a particularly meritorious vocal country. The personnel of the orchestra is com-
number, one that is being sung widely on the posed of Arthur Black, director; Vincent
concert stage.
Kasper, piano; LeVon Seibert, trombone; Rob-
The above is one of three issues that are ert Crozier, tuba; Andy Stohl, trumpet; Ralph
being widely exploited by Chappell-Harms, Jewell, trumpet; Cliff Fraine, saxophone and
Inc., all of which are doing splendid duty as oboe; Nelson Smith, violin; Jess Arnold, saxo-
fox-trots. The other numbers are "Love's phone and clarinet; Fred Aplin, saxophone and
First Kiss," a Dorothy Forster number, and "In clarinet; Archie Dane, saxophone, cello and vio-
the Garden of Tomorrow," by Jessie L. Deppen, lin; Al Paturzo, violin; Bill Binge, violin and
a melody ballad. Both of these numbers, al- banjo. They are featuring with great success
though only released shortly after January 1, the popular fox-trots "Two Blue Eyes," "The
are already marked as outstanding issues of a Little Wooden Whistle" (Wouldn't' Whistle"),
catalog which carries such prominent songs as "Dear Old Lady," and the beautiful ballad, "Lit-
"Roses of Picardy" and "The Word Is Waiting tle Moth, Keep Away From the Flame," all
from the house of Harry Von Tilzer Music Pub.
for the Sunrise."
Co. This is probably a record for one orchestra
Jack Yellen and Milton Ager are back in New and one publisher.
York after a period spent in Lakewood, N. J.,
completing a new batch of Spring songs the
Consult the Universal Want Directory of
titles of which will be announced by Ager, The Review. In it advertisements are inserted
Yellen & Bornstein, Inc., at an early date.
free of charge for men who desire positions.
PAIJIpPECHT
1
andHls
HOTEL ALAMAC ORCHESTRA
Introduce
a W M.Q k ' v • <•• • ? r * - i
Lov»e Ballad
sl^ to hear it/
BY MILT HAGEN
& SAM OOOLD
Original English Success—America and Seven Foreign Coun-
tries Have Recognized Its Merit—Internationally Recorded
Watch Late Releases for All Recordings
A. J. STASNY MUSIC CO., Inc.
56 West 45th Street, New York

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