Music Trade Review
Issue: 1924 Vol. 78 N. 10 - Page 8
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8
THE
MUSIC TRADE
REVIEW
February Proved to Be an Average
Month With Indianapolis Music Merchants
Dealers Generally Report a Fair Volume of Business and Prospects Generally Good for Its
Continuance—Alterations of Rapp & Lennox Store Progressing Rapidly
TNDIANAPOLIS, IND., March 4.—The month
of February has shown a fair amount of
business in Indianapolis and surrounding ter-
ritory, with some stores exceeding their amount
of sales for the corresponding period of last
year. In most cases there was a slight im-
provement over January, but a great many deal-
ers are of the opinion that there is ample room
for improvement in conditions, especially that
the demand has not been healthy at all times
during the month.
Christena-Tcague Piano Co. reports a fail
amount of sales during the month, but no steady
day-in and day-out demand for instruments.
This house has been devoting some special
efforts to advertising in the past few weeks
and it is the opinion of Wm. Christena that
March should show some improvement.
Pearson Piano Co.'s business during the
month compares very favorably with February
of last year, according to E. W. Stockdale, man-
ager. Special sales effort has been made in
the Muncie and the Anderson stores, with the
result that both of these stores have shown a
gratifying amount of new business. Most of
the Pearson sales during the month have been
in the higher quality instruments. Mr. Stock-
dale remarks that there has been a noticeable
trend toward the better grade of pianos, sold
to a somewhat better class of trade, within the
past year, and that this tendency seems to be
a growing one.
n the, Phonograph Shop
Announces its federal franchise
HEN the Phonograph Shop announces
its ability to supply the community
with Federal Radio Receiving Sets, it
automatically courts public favor of its entire
store policy.
The thousands of Federal Sets now in daily
use have established the fact that for beauty of
design, simplicity of operation, exceptional selec-
tivity, positive performance and fidelity of tone
reproduction, Federal stands alone. The public
has learned to have confidence in the Federal iron-
clad guarantee.
And best of all is the knowledge that the
Federal Sets sold today will give the same excep-
tional performance—the same gripping thrills—
for many years to come. Federal equipment is
safe for dealers to handle and safe for users
to buy.
FEDERAL TELEPHONE AND TELEGRAPH CO.
BUFFALO, N. Y.
Boston
New York
Philadelphia
Pittsburgh
Chicago
San Francisco Bridgeburg, Canada London, England
MARCH 8,
1924
The Baldwin Piano Co. had a particularly
good month in its phonograph department
with a very good business in the piano depart-
ment, according to C. P. Herdmann, manager
of the phonograph department.
T. H. Bracken, manager of the Starr Piano
Co., reports a fair month, somewhat better than
January. Mr. Bracken says that there was not
a great deal of activity in the piano line, com-
pared to the unusually good business in the
wholesale phonograph record division. The big
hit this month was "Git" and "Lovey Came
Back," by the American Harmonists, an orches-
tra playing regularly at the Colonial Theatre,
Indianapolis, and who have been featuring these
numbers in their program at each performance
as an advertising tie-up with the Starr Co. The
phonograph department of the New York store
has recently added Gennett records to its stock
and the addition of the facilities of this store,
which is one of the really large retail distribu-
tors of records in this city, gives Gennett's a
very good distribution.
Work on the remodeling of the Rapp &
Lennox Piano Co. warerooms is progressing
very nicely and the enlarged rooms will be
ready for occupancy within a short time. The
enlargement of this store gives the north end
of "music row" quite a boost, with the newly
rearranged Christena-Teague rooms, the Rob-
ertson and Steinway stores and the new Rapp
& Lennox rooms all within a few doors of each
other, thus tending to concentrate the music
business in one section.
Changes in Knabe
Studios in Kansas City
Wm. G. Frederick Takes Charge as Manager
and New Salesmen Added—School for Piano
Salesmen Inaugurated by the Concern
KANSAS CITY, MO., March 1.—Several changes
have been made at the Knabe Studios, both in
the appearance of the store and in the organiza-
tion. A small French booth has been built into
the rear of the salesroom on the main floor,
which is made entirely of mirrors with the
framework finished in ivory. This room will
serve for demonstrations.
William G. Frederick, formerly with Knabe
& Co., in Baltimore, Md., and for the past three
years with the piano department of the Stewart
Dry Goods Co., of Louisville, Ky., is now the
manager of the Knabe Studios, relieving Frank
Roeder, who has been acting manager since
the store was sold to the new interests. Mr.
Roeder is to be the sales manager. The Knabe
Studios will handle the Knabe, the Franklin and
the Fischer and the Ampico in these three
pianos, also the Stratford baby grand and the
Gulbransen registering piano.
The sales force has been reorganized and a
number of salesmen taken from other profes-
sions, such as banking and real estate and are
being taught the piano business in a school
which is conducted by Manager Frederick, of
the Knabe Studios. The school lasts from 8.30
till 9.00, half the time being given to an in-
structive talk and the other half to a question
box. In this school the policies of the firm
are exploited and every effort made to thor-
oughly sell the salesmen upon the Ampico.
Suffers Heavy Fire Loss
Federal No. 61
federal
Standard!* A D T D ftoducts
DAVKNPORT, IA., March 3.—The Davenport
Phonograph Co. was one of the two firms dam-
aged in a large fire here recently, the property
loss of which was estimated at $16,000. The
music concern's stock was a complete loss,
according to Mrs. E. W. Hemping, wife of the
president, who has charge of the business in
her husband's absence. The fire, which occurred
at three o'clock in the morning, is said to
have started from an overheated pipeless fur-
nace in the basement of the phonograph com-
pany's store.
8
THE
MUSIC TRADE
REVIEW
February Proved to Be an Average
Month With Indianapolis Music Merchants
Dealers Generally Report a Fair Volume of Business and Prospects Generally Good for Its
Continuance—Alterations of Rapp & Lennox Store Progressing Rapidly
TNDIANAPOLIS, IND., March 4.—The month
of February has shown a fair amount of
business in Indianapolis and surrounding ter-
ritory, with some stores exceeding their amount
of sales for the corresponding period of last
year. In most cases there was a slight im-
provement over January, but a great many deal-
ers are of the opinion that there is ample room
for improvement in conditions, especially that
the demand has not been healthy at all times
during the month.
Christena-Tcague Piano Co. reports a fail
amount of sales during the month, but no steady
day-in and day-out demand for instruments.
This house has been devoting some special
efforts to advertising in the past few weeks
and it is the opinion of Wm. Christena that
March should show some improvement.
Pearson Piano Co.'s business during the
month compares very favorably with February
of last year, according to E. W. Stockdale, man-
ager. Special sales effort has been made in
the Muncie and the Anderson stores, with the
result that both of these stores have shown a
gratifying amount of new business. Most of
the Pearson sales during the month have been
in the higher quality instruments. Mr. Stock-
dale remarks that there has been a noticeable
trend toward the better grade of pianos, sold
to a somewhat better class of trade, within the
past year, and that this tendency seems to be
a growing one.
n the, Phonograph Shop
Announces its federal franchise
HEN the Phonograph Shop announces
its ability to supply the community
with Federal Radio Receiving Sets, it
automatically courts public favor of its entire
store policy.
The thousands of Federal Sets now in daily
use have established the fact that for beauty of
design, simplicity of operation, exceptional selec-
tivity, positive performance and fidelity of tone
reproduction, Federal stands alone. The public
has learned to have confidence in the Federal iron-
clad guarantee.
And best of all is the knowledge that the
Federal Sets sold today will give the same excep-
tional performance—the same gripping thrills—
for many years to come. Federal equipment is
safe for dealers to handle and safe for users
to buy.
FEDERAL TELEPHONE AND TELEGRAPH CO.
BUFFALO, N. Y.
Boston
New York
Philadelphia
Pittsburgh
Chicago
San Francisco Bridgeburg, Canada London, England
MARCH 8,
1924
The Baldwin Piano Co. had a particularly
good month in its phonograph department
with a very good business in the piano depart-
ment, according to C. P. Herdmann, manager
of the phonograph department.
T. H. Bracken, manager of the Starr Piano
Co., reports a fair month, somewhat better than
January. Mr. Bracken says that there was not
a great deal of activity in the piano line, com-
pared to the unusually good business in the
wholesale phonograph record division. The big
hit this month was "Git" and "Lovey Came
Back," by the American Harmonists, an orches-
tra playing regularly at the Colonial Theatre,
Indianapolis, and who have been featuring these
numbers in their program at each performance
as an advertising tie-up with the Starr Co. The
phonograph department of the New York store
has recently added Gennett records to its stock
and the addition of the facilities of this store,
which is one of the really large retail distribu-
tors of records in this city, gives Gennett's a
very good distribution.
Work on the remodeling of the Rapp &
Lennox Piano Co. warerooms is progressing
very nicely and the enlarged rooms will be
ready for occupancy within a short time. The
enlargement of this store gives the north end
of "music row" quite a boost, with the newly
rearranged Christena-Teague rooms, the Rob-
ertson and Steinway stores and the new Rapp
& Lennox rooms all within a few doors of each
other, thus tending to concentrate the music
business in one section.
Changes in Knabe
Studios in Kansas City
Wm. G. Frederick Takes Charge as Manager
and New Salesmen Added—School for Piano
Salesmen Inaugurated by the Concern
KANSAS CITY, MO., March 1.—Several changes
have been made at the Knabe Studios, both in
the appearance of the store and in the organiza-
tion. A small French booth has been built into
the rear of the salesroom on the main floor,
which is made entirely of mirrors with the
framework finished in ivory. This room will
serve for demonstrations.
William G. Frederick, formerly with Knabe
& Co., in Baltimore, Md., and for the past three
years with the piano department of the Stewart
Dry Goods Co., of Louisville, Ky., is now the
manager of the Knabe Studios, relieving Frank
Roeder, who has been acting manager since
the store was sold to the new interests. Mr.
Roeder is to be the sales manager. The Knabe
Studios will handle the Knabe, the Franklin and
the Fischer and the Ampico in these three
pianos, also the Stratford baby grand and the
Gulbransen registering piano.
The sales force has been reorganized and a
number of salesmen taken from other profes-
sions, such as banking and real estate and are
being taught the piano business in a school
which is conducted by Manager Frederick, of
the Knabe Studios. The school lasts from 8.30
till 9.00, half the time being given to an in-
structive talk and the other half to a question
box. In this school the policies of the firm
are exploited and every effort made to thor-
oughly sell the salesmen upon the Ampico.
Suffers Heavy Fire Loss
Federal No. 61
federal
Standard!* A D T D ftoducts
DAVKNPORT, IA., March 3.—The Davenport
Phonograph Co. was one of the two firms dam-
aged in a large fire here recently, the property
loss of which was estimated at $16,000. The
music concern's stock was a complete loss,
according to Mrs. E. W. Hemping, wife of the
president, who has charge of the business in
her husband's absence. The fire, which occurred
at three o'clock in the morning, is said to
have started from an overheated pipeless fur-
nace in the basement of the phonograph com-
pany's store.
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