Music Trade Review

Issue: 1924 Vol. 78 N. 10

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
8
THE
MUSIC TRADE
REVIEW
February Proved to Be an Average
Month With Indianapolis Music Merchants
Dealers Generally Report a Fair Volume of Business and Prospects Generally Good for Its
Continuance—Alterations of Rapp & Lennox Store Progressing Rapidly
TNDIANAPOLIS, IND., March 4.—The month
of February has shown a fair amount of
business in Indianapolis and surrounding ter-
ritory, with some stores exceeding their amount
of sales for the corresponding period of last
year. In most cases there was a slight im-
provement over January, but a great many deal-
ers are of the opinion that there is ample room
for improvement in conditions, especially that
the demand has not been healthy at all times
during the month.
Christena-Tcague Piano Co. reports a fail
amount of sales during the month, but no steady
day-in and day-out demand for instruments.
This house has been devoting some special
efforts to advertising in the past few weeks
and it is the opinion of Wm. Christena that
March should show some improvement.
Pearson Piano Co.'s business during the
month compares very favorably with February
of last year, according to E. W. Stockdale, man-
ager. Special sales effort has been made in
the Muncie and the Anderson stores, with the
result that both of these stores have shown a
gratifying amount of new business. Most of
the Pearson sales during the month have been
in the higher quality instruments. Mr. Stock-
dale remarks that there has been a noticeable
trend toward the better grade of pianos, sold
to a somewhat better class of trade, within the
past year, and that this tendency seems to be
a growing one.
n the, Phonograph Shop
Announces its federal franchise
HEN the Phonograph Shop announces
its ability to supply the community
with Federal Radio Receiving Sets, it
automatically courts public favor of its entire
store policy.
The thousands of Federal Sets now in daily
use have established the fact that for beauty of
design, simplicity of operation, exceptional selec-
tivity, positive performance and fidelity of tone
reproduction, Federal stands alone. The public
has learned to have confidence in the Federal iron-
clad guarantee.
And best of all is the knowledge that the
Federal Sets sold today will give the same excep-
tional performance—the same gripping thrills—
for many years to come. Federal equipment is
safe for dealers to handle and safe for users
to buy.
FEDERAL TELEPHONE AND TELEGRAPH CO.
BUFFALO, N. Y.
Boston
New York
Philadelphia
Pittsburgh
Chicago
San Francisco Bridgeburg, Canada London, England
MARCH 8,
1924
The Baldwin Piano Co. had a particularly
good month in its phonograph department
with a very good business in the piano depart-
ment, according to C. P. Herdmann, manager
of the phonograph department.
T. H. Bracken, manager of the Starr Piano
Co., reports a fair month, somewhat better than
January. Mr. Bracken says that there was not
a great deal of activity in the piano line, com-
pared to the unusually good business in the
wholesale phonograph record division. The big
hit this month was "Git" and "Lovey Came
Back," by the American Harmonists, an orches-
tra playing regularly at the Colonial Theatre,
Indianapolis, and who have been featuring these
numbers in their program at each performance
as an advertising tie-up with the Starr Co. The
phonograph department of the New York store
has recently added Gennett records to its stock
and the addition of the facilities of this store,
which is one of the really large retail distribu-
tors of records in this city, gives Gennett's a
very good distribution.
Work on the remodeling of the Rapp &
Lennox Piano Co. warerooms is progressing
very nicely and the enlarged rooms will be
ready for occupancy within a short time. The
enlargement of this store gives the north end
of "music row" quite a boost, with the newly
rearranged Christena-Teague rooms, the Rob-
ertson and Steinway stores and the new Rapp
& Lennox rooms all within a few doors of each
other, thus tending to concentrate the music
business in one section.
Changes in Knabe
Studios in Kansas City
Wm. G. Frederick Takes Charge as Manager
and New Salesmen Added—School for Piano
Salesmen Inaugurated by the Concern
KANSAS CITY, MO., March 1.—Several changes
have been made at the Knabe Studios, both in
the appearance of the store and in the organiza-
tion. A small French booth has been built into
the rear of the salesroom on the main floor,
which is made entirely of mirrors with the
framework finished in ivory. This room will
serve for demonstrations.
William G. Frederick, formerly with Knabe
& Co., in Baltimore, Md., and for the past three
years with the piano department of the Stewart
Dry Goods Co., of Louisville, Ky., is now the
manager of the Knabe Studios, relieving Frank
Roeder, who has been acting manager since
the store was sold to the new interests. Mr.
Roeder is to be the sales manager. The Knabe
Studios will handle the Knabe, the Franklin and
the Fischer and the Ampico in these three
pianos, also the Stratford baby grand and the
Gulbransen registering piano.
The sales force has been reorganized and a
number of salesmen taken from other profes-
sions, such as banking and real estate and are
being taught the piano business in a school
which is conducted by Manager Frederick, of
the Knabe Studios. The school lasts from 8.30
till 9.00, half the time being given to an in-
structive talk and the other half to a question
box. In this school the policies of the firm
are exploited and every effort made to thor-
oughly sell the salesmen upon the Ampico.
Suffers Heavy Fire Loss
Federal No. 61
federal
Standard!* A D T D ftoducts
DAVKNPORT, IA., March 3.—The Davenport
Phonograph Co. was one of the two firms dam-
aged in a large fire here recently, the property
loss of which was estimated at $16,000. The
music concern's stock was a complete loss,
according to Mrs. E. W. Hemping, wife of the
president, who has charge of the business in
her husband's absence. The fire, which occurred
at three o'clock in the morning, is said to
have started from an overheated pipeless fur-
nace in the basement of the phonograph com-
pany's store.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
MARCH 8,
1924
9
THE MUSIC TRADE REVIEW
San Francisco Will Hold Music Week
One Week After National Celebration
Date Changed to May 11 to May 16—George Q. Chase, Returning From East, Finds Business
Good Throughout the Country—Alex. McDonald Visiting Trade—Convention Plans Under Way
CAN FRANCISCO, CAL., February 29.—
^ George Q. Chase, president of Kohler &
Chase, just back from visiting the East, said
that the climate and business conditions of
California are making the rest of the country
envy this State.
Piano business all over the country looks very
good for the coming year, Mr. Chase believes.
Demands for the reproducing piano, especially
the Ampico, show increases everywhere. Mr.
Chase said: "The musical propaganda cam-
paigns of the Music Industries Chamber of Com-
merce and such companies as the American
Piano Co. are beginning to be felt. The move-
ment for musical instruction in our schools and
colleges, which is being fostered by the Na-
tional Music Supervisors' Conference, of which
W. Otto Meissnor is the president, and also by
the Musical Industries Chamber of Commerce
and the National Federation of Women's Clubs,
is rapidly growing.
• "Mr. Meissner is now in San Francisco and
his addresses for various educational bodies,
schools and clubs have created a very fine im-
pression. He says that the educational work
in our schools, both junior and senior higli
schools, is on as high a plane as in any State,
but our colleges have not yet grasped the idea
that music is entitled to the same consideration
as any other subject, such as history and Eng-
lish, psychology, etc. The aim and goal of edu-
cation, says Mr. Meissner, is to 'Socialize the
Individual,' and music is one of the very great-
est factors in achieving this object. Mr. Meiss-
ner is paying attention, incidentally, to the
Meissner piano, which we carry. Its popu-
larity is increasing by leaps and bounds."
Date of Local Music Week Changed
San Francisco's Music Week will be held a
week later than the national celebration, that
is, from May 11 to 16. The cause of the change
of date is that the Civic Auditorium is not
available from May 4 to 11. The city donates
this vast building for Music Week and, as a
rule, it is being used for some exposition, con-
vention or' similar activity. Music Week can
have the Auditorium from May 11 to 16 and
it would be hard to do without it. So the date
has been changed. Men and women promi-
nent in professional and business life are mem-
bers of the Mayor's Citizen Music Week Com-
mittee. The music trades are represented by
P. T. Clay, president, Sherman, Clay & Co.;
Shirley Walker, of the same firm; George R.
Hughes, secretary, Wiley B. Allen Co.; George
Q. Chase, president, Kohler & Chase, and Byron
Mauzy. Chester ^V. Rosekrans, director of
Music Week activities, is executive secretary
of the San Francisco Community Service Recre-
ation League, which is co-operating with the
city in the directing of Music Week.
George J. Dowling Expected
George J. Dowling, president of the Cable
Company, arrives to-morrow from Portland,
Ore. His arrival is always warmly welcomed
by the Wiley B. Allen Co. It is probable that
some of its members will take Mr. Dowling on
a trip through the valleys to see the firm's
branches.
Perfecting Convention Plans
George R. Hughes, president of the Music
Trades Association, who went South with Shir-
ley Walker, vice-president, to confer with the
executive committee of the Southern Associa-
tion, has returned. Mr. Hughes stated that
things are now fairly well organized. The con-
vention will take place at the St. Francis Hotel,
July 22 to 24. Plans for securing attendance
from all the Western States are now fairly well
under way. "It is expected that we shall have
a very excellent representation from every State
west of the Rockies," said Mr. Hughes. A com-
missioner will probably be appointed for each
State to secure proper representation for his
State. Committees will shortly be named.
Alex. McDonald Again a Visitor
Alexander McDonald, who is here on his reg-
ular annual trip, representing Sohmer & Co.,
was asked to express an opinion regarding
the Western Music Trades Convention. He re-
plied that, as far as the National Association is
concerned, it is delighted with the plan to hold
a Western Music Trades Convention. Local
and district conventions are all promotion of
the Association idea, which is very essential to
the progress and development of the music
trades. Mr. McDonald is going South in a few
clays and will then return East. He has already
made his journey through the Northwest.
Sibley Goes to Meet Allen
Beeman P. Sibley is preparing to go South to
meet George W. Allen, president of the Milton
Piano Co. Mr. Sibley, who is Coast representa-
tive of the Kohler Industries, is indefatigable
in traveling over his territory.
F. C. Buell, Welte-Mignon expert, is leaving
for the Northwest.
New Home for Wholesale Victor Department
Robert M. Bird, of the wholesale Victor de-
partment of Sherman, Clay & Co., stated that
the splendid space, light and facilities afforded
by the firm's new wholesale building on Mis-
sion street have enabled the record department
to give more rapid service already. The build-
ing is one of the finest structures for wholesale
music trade in the country, Mr. Bird said.
Amongst other conveniences they have installed
a spiral chute which goes direct to the shipping
department, carrying records in wicker baskets
from the wrapping department. This is one of
many time-saving conveniences. There are
lunch rooms, shower baths, etc., for employes,
and the building is of the "window" type (glass
and reinforced concrete). Not only has it light
on three sides, but, through an L-shaped site,
there is practically light on four sides. The
interior coloring is a delicate sand color and the
private offices, etc., are partitioned off by
screens of frosted glass.
Player Piano
NOTES
FROM THE LAUTER-HUMANA
FACTORY, NEWARK, N. J.
HINGED ACTION IS NEW
LAUTER FEATURE
Device Makes It Unnecessary to Remove Entire
Action for Regulating or Adjusting Keys—
Dealers and Repairmen Voice Approval
By means of a new invention the Lauter Co.
will save many hours of valuable time for re-
pairmen. The idea is known as the Lauter
hinged player action and is already installed in
Lauter-Humana player pianos that are now
being shipped.
With the Lauter-Humana it will no longer
be necessary to lift the entire player action out
;:
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,

'


i
FIRST MOVEMENT—TOP PORTION OF PIANO AND
PLAYER ACTION IS EXPOSED
of the instrument in order to regulate the player
action to the piano action, or to regulate the
piano action, or to adjust keys. Now, by sim-
ply removing a few screws, disconnecting the
motor hose, exhausts, etc., the entire top
action can be tilted forward, affording com-
Packard Piano Co. Staff
Entertained at Banquet
Salesmen and Office Force Guests of Company
at Dinner Held at the Hotel Anthony, Ft.
Wayne—Music by Employes' Orchestra
FORT WAYNE, IND., March 1.—A banquet, at-
tended by nearly sixty persons, was given to
all the salesmen and office help of the Packard
Piano Co. recently and was held in the Anthony
Hotel. Glenn W. Mills acted as toastmaster
and A. S. Bond, president of the company, de-
livered the principal address. Following the
latter's remarks, several of the salesmen and
dealers were called on for short talks. Musical
entertainment was given by an orchestra com-
posed of employes of the company.
New Quarters in Hanover, Pa.
HANOVER, PA., March 3.—The new location of
the Weaver Piano and Music Store will be at
9 Baltimore street, where space has been re-
cently leased. The concern is at present in
process of vacating its former quarters in the
Newman Building on Frederick street.
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
SECOND MOVEMENT—ENTIRE PIANO AND
PLAYER ACTION IS EXPOSED
plete accessibility to all parts. In all other
player pianos two men are required to do this
work. With the Lauter-Humana one man can
do the work in less time.
This feature has further added to the repu-
tation of Lauter-Humana—that of being "the
world's finest player-piano," and dealers every-
where are voicing their keen appreciation of
the innovation. It means that repair depart-
ment costs will be smaller for Lauter dealers
than for others.
LAUTER-HUMANA
"The World's Finest
Player Piano"

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