Music Trade Review
Issue: 1924 Vol. 78 N. 10 - Page 54
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
50
THE
MUSIC
TRADE
REVIEW
MARCH 8, 1924
RAOCO
SPEAKA
mm
Melody
BALLAD
© 1924 LEO FEIST INC
^TCUMYMAMMYTO^Y 1
_ C O M E BACK H O M E F \
Sure Fite Hit
-
* "You can't
witli
jfo
over
Gives Promise of Being
~L
,
An
tat
auij
FEIST
advertising campaign and special C i n c i n n a t i D e a l e r s R e p o r t
dealer hook-up have been arranged on this new
_^
Paul! s Greatest March issue.
"The Four Horsemen" An Admirable Descrip-
tive Composition Despite the Great Success
He Has Enjoyed in the Past
The new march, "The Four Horsemen," has
been acclaimed as the masterpiece composition
of E. T. Paull, \he descriptive "March King."
It is based upon the theme adapted from the
Book of Revelation. The story evolves around
the prophetic vision of St. John of the legendary
four horsemen; the first riding a white horse,
indicative of peace, prosperity and happiness;
the second rider, with sword in hand, is mount-
ed on a red horse, symbolizing the reign of
war with ensuing bloodshed and murder; third,
the rider on the black horse, signifying depres-
sion, sadness and sorrow; and, finally, the pale
horse and rider symbolizing famine, terror,
frenzy and death, generally known as "Death
on a White Horse."
The story is set to music, which admirably
illustrates and conveys the idea, sentiments and
characteristics of "The Four Horsemen." It is
extremely versatile in its nature, ranging from
the soft and sweet melody, interpreting joy
and happiness, to strong and powerful strains,
visualizing war and its horrors.
"The Four Horsemen" gives every promise
of being E. T. Paull's greatest contribution to
his popular series of descriptive marches, sev-
eral of which have become famous the world
t
r _ 1
_
.
„,
t
Good Sheet Music Sales
Plays "Mona Vanna"
Paul Whiteman and His Orchestra, which re-
cently gave the first of one of its monthly
broadcasting programs through Station WEAF,
New York, and WCAP, Washington, played,
among other feature numbers, the Fred Fisher,
Inc., success, "Mona Vanna." This number will
shortly be released by all the talking machine
record and player roll manufacturing organiza-
tions. The Fisher concern in all its depart-
ments and branches is making an intensive
drive on this issue. The publisher has received
many letters of a commendatory nature regard-
ing the possibilities of "Mona Vanna."
Portland's Best Sellers
PORTLAND, ORE., February 26.—The best sellers
at the present time, according to Maybelle El-
liott, manager of the sheet music department
of Seiberling-Lucas Music Co., on Fourth street,
are Remick's "Where the Lazy Daisies Grow,"
Feist's "Linger Awhile" and Richmond-Robbins'
"She Wouldn't Do." She says that they are
having a good run of business.
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
Production Numbers Show Rapid Response to
Appearances of Productions at the Local
Theatres
CINCINNATI, O., February 29.—Inquiry among the
sheet music houses reveals that they have been doing
a nice business lately. The sales of popular music
have been increased by the appearance in Cincin-
nati theatres of several musical comedies and
revues. "The Music Box Revue" brought in
its wake a splendid sale of its most popular
numbers. George White's "Scandals" served
the same purpose as far as the sheet music
dealers were concerned. Al Jolson's "Bombo"
week of song fest at the Shubcrt was a per-
sonal triumph for him and also a superb adver-
tisement for Al Jolson's latest songs carried by
the retail dealers. This week Mitzi in "The
Magic Ring" is playing to big business at the
Grand Opera House while the songs from this
musical comedy are selling rapidly.
Sales of sheet music, however, are not con-
fined by any means to the popular songs, for
the standard songs and classical airs arc taking
their share of business. Some dealers say that
the better class music is coming into its own
again and they feel that the sales on the stand-
ard songs will gradually increase from now on
and that it is these songs on which the dealer
will make his best and largest profits. The
Willis Music Co. states business is good.
Hiis That Hold You
TAKE
THOSE UPS
AWAY
McCarthy
g
Foxtrot Hit from the NeV
You can't fjo wrontf
with any FEIST soitd
g
of
Broadway-A Fait/ot
ZIEGFELD FOLLIES
)i«24 110. WIST MC
GEORGE MACFARLANES - TREMENDOUS SUCCESS
FORGE T- ME - NOT
(MEANS
You Can't Forget it
It's Wonderful
REMEMBER
ME)
HEARST MUSIC PUBLISHERS OF CANADA LIMITED
Be First
With A Hear'st
50
THE
MUSIC
TRADE
REVIEW
MARCH 8, 1924
RAOCO
SPEAKA
mm
Melody
BALLAD
© 1924 LEO FEIST INC
^TCUMYMAMMYTO^Y 1
_ C O M E BACK H O M E F \
Sure Fite Hit
-
* "You can't
witli
jfo
over
Gives Promise of Being
~L
,
An
tat
auij
FEIST
advertising campaign and special C i n c i n n a t i D e a l e r s R e p o r t
dealer hook-up have been arranged on this new
_^
Paul! s Greatest March issue.
"The Four Horsemen" An Admirable Descrip-
tive Composition Despite the Great Success
He Has Enjoyed in the Past
The new march, "The Four Horsemen," has
been acclaimed as the masterpiece composition
of E. T. Paull, \he descriptive "March King."
It is based upon the theme adapted from the
Book of Revelation. The story evolves around
the prophetic vision of St. John of the legendary
four horsemen; the first riding a white horse,
indicative of peace, prosperity and happiness;
the second rider, with sword in hand, is mount-
ed on a red horse, symbolizing the reign of
war with ensuing bloodshed and murder; third,
the rider on the black horse, signifying depres-
sion, sadness and sorrow; and, finally, the pale
horse and rider symbolizing famine, terror,
frenzy and death, generally known as "Death
on a White Horse."
The story is set to music, which admirably
illustrates and conveys the idea, sentiments and
characteristics of "The Four Horsemen." It is
extremely versatile in its nature, ranging from
the soft and sweet melody, interpreting joy
and happiness, to strong and powerful strains,
visualizing war and its horrors.
"The Four Horsemen" gives every promise
of being E. T. Paull's greatest contribution to
his popular series of descriptive marches, sev-
eral of which have become famous the world
t
r _ 1
_
.
„,
t
Good Sheet Music Sales
Plays "Mona Vanna"
Paul Whiteman and His Orchestra, which re-
cently gave the first of one of its monthly
broadcasting programs through Station WEAF,
New York, and WCAP, Washington, played,
among other feature numbers, the Fred Fisher,
Inc., success, "Mona Vanna." This number will
shortly be released by all the talking machine
record and player roll manufacturing organiza-
tions. The Fisher concern in all its depart-
ments and branches is making an intensive
drive on this issue. The publisher has received
many letters of a commendatory nature regard-
ing the possibilities of "Mona Vanna."
Portland's Best Sellers
PORTLAND, ORE., February 26.—The best sellers
at the present time, according to Maybelle El-
liott, manager of the sheet music department
of Seiberling-Lucas Music Co., on Fourth street,
are Remick's "Where the Lazy Daisies Grow,"
Feist's "Linger Awhile" and Richmond-Robbins'
"She Wouldn't Do." She says that they are
having a good run of business.
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
Production Numbers Show Rapid Response to
Appearances of Productions at the Local
Theatres
CINCINNATI, O., February 29.—Inquiry among the
sheet music houses reveals that they have been doing
a nice business lately. The sales of popular music
have been increased by the appearance in Cincin-
nati theatres of several musical comedies and
revues. "The Music Box Revue" brought in
its wake a splendid sale of its most popular
numbers. George White's "Scandals" served
the same purpose as far as the sheet music
dealers were concerned. Al Jolson's "Bombo"
week of song fest at the Shubcrt was a per-
sonal triumph for him and also a superb adver-
tisement for Al Jolson's latest songs carried by
the retail dealers. This week Mitzi in "The
Magic Ring" is playing to big business at the
Grand Opera House while the songs from this
musical comedy are selling rapidly.
Sales of sheet music, however, are not con-
fined by any means to the popular songs, for
the standard songs and classical airs arc taking
their share of business. Some dealers say that
the better class music is coming into its own
again and they feel that the sales on the stand-
ard songs will gradually increase from now on
and that it is these songs on which the dealer
will make his best and largest profits. The
Willis Music Co. states business is good.
Hiis That Hold You
TAKE
THOSE UPS
AWAY
McCarthy
g
Foxtrot Hit from the NeV
You can't fjo wrontf
with any FEIST soitd
g
of
Broadway-A Fait/ot
ZIEGFELD FOLLIES
)i«24 110. WIST MC
GEORGE MACFARLANES - TREMENDOUS SUCCESS
FORGE T- ME - NOT
(MEANS
You Can't Forget it
It's Wonderful
REMEMBER
ME)
HEARST MUSIC PUBLISHERS OF CANADA LIMITED
Be First
With A Hear'st
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