Music Trade Review

Issue: 1924 Vol. 78 N. 10

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
50
THE
MUSIC
TRADE
REVIEW
MARCH 8, 1924
RAOCO
SPEAKA
mm
Melody
BALLAD
© 1924 LEO FEIST INC
^TCUMYMAMMYTO^Y 1
_ C O M E BACK H O M E F \
Sure Fite Hit
-
* "You can't
witli
jfo
over
Gives Promise of Being
~L
,
An
tat
auij
FEIST
advertising campaign and special C i n c i n n a t i D e a l e r s R e p o r t
dealer hook-up have been arranged on this new
_^
Paul! s Greatest March issue.
"The Four Horsemen" An Admirable Descrip-
tive Composition Despite the Great Success
He Has Enjoyed in the Past
The new march, "The Four Horsemen," has
been acclaimed as the masterpiece composition
of E. T. Paull, \he descriptive "March King."
It is based upon the theme adapted from the
Book of Revelation. The story evolves around
the prophetic vision of St. John of the legendary
four horsemen; the first riding a white horse,
indicative of peace, prosperity and happiness;
the second rider, with sword in hand, is mount-
ed on a red horse, symbolizing the reign of
war with ensuing bloodshed and murder; third,
the rider on the black horse, signifying depres-
sion, sadness and sorrow; and, finally, the pale
horse and rider symbolizing famine, terror,
frenzy and death, generally known as "Death
on a White Horse."
The story is set to music, which admirably
illustrates and conveys the idea, sentiments and
characteristics of "The Four Horsemen." It is
extremely versatile in its nature, ranging from
the soft and sweet melody, interpreting joy
and happiness, to strong and powerful strains,
visualizing war and its horrors.
"The Four Horsemen" gives every promise
of being E. T. Paull's greatest contribution to
his popular series of descriptive marches, sev-
eral of which have become famous the world
t
r _ 1
_
.
„,
t
Good Sheet Music Sales
Plays "Mona Vanna"
Paul Whiteman and His Orchestra, which re-
cently gave the first of one of its monthly
broadcasting programs through Station WEAF,
New York, and WCAP, Washington, played,
among other feature numbers, the Fred Fisher,
Inc., success, "Mona Vanna." This number will
shortly be released by all the talking machine
record and player roll manufacturing organiza-
tions. The Fisher concern in all its depart-
ments and branches is making an intensive
drive on this issue. The publisher has received
many letters of a commendatory nature regard-
ing the possibilities of "Mona Vanna."
Portland's Best Sellers
PORTLAND, ORE., February 26.—The best sellers
at the present time, according to Maybelle El-
liott, manager of the sheet music department
of Seiberling-Lucas Music Co., on Fourth street,
are Remick's "Where the Lazy Daisies Grow,"
Feist's "Linger Awhile" and Richmond-Robbins'
"She Wouldn't Do." She says that they are
having a good run of business.
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
Production Numbers Show Rapid Response to
Appearances of Productions at the Local
Theatres
CINCINNATI, O., February 29.—Inquiry among the
sheet music houses reveals that they have been doing
a nice business lately. The sales of popular music
have been increased by the appearance in Cincin-
nati theatres of several musical comedies and
revues. "The Music Box Revue" brought in
its wake a splendid sale of its most popular
numbers. George White's "Scandals" served
the same purpose as far as the sheet music
dealers were concerned. Al Jolson's "Bombo"
week of song fest at the Shubcrt was a per-
sonal triumph for him and also a superb adver-
tisement for Al Jolson's latest songs carried by
the retail dealers. This week Mitzi in "The
Magic Ring" is playing to big business at the
Grand Opera House while the songs from this
musical comedy are selling rapidly.
Sales of sheet music, however, are not con-
fined by any means to the popular songs, for
the standard songs and classical airs arc taking
their share of business. Some dealers say that
the better class music is coming into its own
again and they feel that the sales on the stand-
ard songs will gradually increase from now on
and that it is these songs on which the dealer
will make his best and largest profits. The
Willis Music Co. states business is good.
Hiis That Hold You
TAKE
THOSE UPS
AWAY
McCarthy
g
Foxtrot Hit from the NeV
You can't fjo wrontf
with any FEIST soitd
g
of
Broadway-A Fait/ot
ZIEGFELD FOLLIES
)i«24 110. WIST MC
GEORGE MACFARLANES - TREMENDOUS SUCCESS
FORGE T- ME - NOT
(MEANS
You Can't Forget it
It's Wonderful
REMEMBER
ME)
HEARST MUSIC PUBLISHERS OF CANADA LIMITED
Be First
With A Hear'st
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MARCH 8, 1924
"^
The
Sequel
MUSIC TRADE
51
REVIEW
Song to "Chasing Rainbows"
~\
WAITING -For THE R A I N B O W
A Veritable
Pob of Gold
For
Every
Dealer
HEARST MUSIC PUBLISHERS OF CANADA LIMITED
ard of editing promised by practically all the
novelty publishers should enable sheet music
dealers to achieve greater sales for the number?
they do handle.
"This simplification is a long step in the righl
Both of Them Report a Good Time Far Away
From the Slush and Cold of New York in direction," said Mr. Stanton. "People will have
more confidence in the new issues as the stand-
February
ard is raised and I believe the sales totals will
E. C. Mills, chairman of the executive board reach a larger figure."
of the Music Publishers' Protective Association,
There will be no noticeable change in prices
and Saul Bornstein, vice-president and general this year. Salesmen who have recently visited
manager of Irving Berlin, Inc., are both back at various sections within the Chicago zone report
their desks following a short vacation spent in that the outlook for this year is excellent.
Cuba. The Havana correspondent of The Review
was fortunate in obtaining photographs of both
Records Stasny Songs
of these members of the publishing field taken
during their stay in Havana, Saul Bornstein, with
Vincent Lopez and His Hotel Pennsylvania
Orchestra, which recently played Baltimore and
Washington, made a special trip to New York
to record two A. J. Stasny Music Co., Inc.,
numbers, "Waltz Me to Sleep" and "Arabianna,"
for the General Phonograph Corp., manufac-
turer of Okeh records. Both of these numbers
have already achieved wide success.
Mills and Bornstein
Return from Havana
New Officers for the
Harry Von Tilzer Go.
James Fero Made Treasurer and Sammy Smith
Secretary—Jack Bregman to Handle Business
Details
At a meeting of the Board of Directors of
the Harry Von Tilzer Music Publishing Co.,
James Fero was appointed treasurer of the firm
and Sammy Smith secretary. Harry Von Tilzer
continues as president, chief writer and general
director. This firm, in the past few months,
has made very rapid strides among other things
having taken large, well-appointed offices at
1587 Broadway, in the heart of the theatrical
district, an accessible location for vaudeville
performers, orchestra leaders and others.
Sammy Smith, who has been in Chicago with
two men carrying out a Middle West drive on
several of the Harry Von Tilzer publications,
is being joined by Mr. Fero, who will take an
active part in the further exploitation of the
firm's catalogs. Two numbers from the catalog
have already gone over on a wide scale, namely,
"Cinderella Blues," by Herb Wiedoeft, of the "Little Wooden Whistle Wouldn't Whistle" and
Cinderella Roof, Los Angeles, recently released "Two Blue Eyes."
on the Brunswick record, is having a wide sale.
Jack Bregman, for a number of years auditor
This number is attracting unusual attention as a for Richmond-Robbins, Inc., has joined the Von
novelty and induced Jack Mills, Inc., to accept Tilzer organization and will take charge of the
it for publication.
business details.
Featured
by
VINCENT LOPEZ
and
His
HOTEL PENNSYLVANIA
ORCHESTRA
Also Recorded by Him on OKEH Records
E. C. Mills and Saul Bornstein
his white pants and all, and "Claude" Mills, with
an untroubled look, despite the fact that he has
just received news that one of the prominent
members of his organization had resigned.
The picture of Mills was taken in front of
the Cathedral of Cuba and the one of Born
stein before the Patio of the same structure.
The cathedral, by the way, is said to have been
built on the site where Columbus first landed
on the island, the difference being that Colum-
bus landed in order to get in out of the wet, but
the more recent excursionists to that territory
land to get into the wet.
Restriction of Numbers
a Boon to the Dealers
Novelty Output of Numbers of Greater Merit
Simplifying the Problems Confronting the
Legitimate Sheet Music Dealer
The tendency towards the restriction of a
novelty output to compositions of great merit is
heralded by Lyon & Healy, Inc., as a substan-
tial benefit to the trade.
In the past many compositions have been
forced upon the public that had no reason-
able excuse for existence. The higher stand-
# YOU
OKKH RECORD
Watch Late Releate* for Other Recording*
A. J. STASNY MUSIC CO., Inc.
CANT HELP FALLING IN LOVE WITH THIS NUMBER ~
56 West 45th Street, New York
IT'S WONDERFUL
fM FALLING IN LOVE WITH A SHADOW
Be First
With A Hearst
HEARST MUSIC PUBLISHERS OF CANADA LIMITED
WALTZ
SONG

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