Music Trade Review

48
THE
MUSIC
TRADE
REVIEW
CENTURY PUBLISHING CO. BEGINS ITS FALL CAMPAIGN
U ses O ve r Fifteen Publications With Total Circulation of 15,000,000 to Advertise Century Edition
During September, October, November and De cember
T h e pall nati o nal advcrti s in !C campa ign of
the Cen tur y IIfusic Publi s h in !"!" Co. h as j u s t bpen
a nn o un ce d. Th is m arks the fiftee nth year of
Ce ntur y a d ver ti s in g in
n at i 0 nally circ ulat ed
pu bli cat ion !'. Ove r fif­
t een publi cations ar c· to
be u ;ed il1 the comin g
sales dri ve which will
co Jl t i nue throu g hout
S e pte lllller, O ct o b e r,
Novem ber a nd Ilece m ­
ber.
In th( cam paign materia l for th e dea ler, sent
o u t by thL Century Mu s ic Co., a chart is in­
clu d ed s howing t he numb e r of readers of th ese
."- m 0 n g th e \\·ell ­
kn()\Y n jlublications use d
a rc the Deli n eato r, De­
sifr ner, Goo d :H o usckecp­
IIlg.
H ears t's,
L adies'
Home J o urn al, :-fc Ca ll' s,
Thc ;\ [usi cia n, Cosmo­
po lit a n, lIIusical Cou ri er,
\V o m an 's vVorlcl , Mod ­
e rn Pr isci lla, N ati ona l
Geograph ie,
Pi c toria I
keview, R e el B()ok ;,n d
the \VO l ~ lan's Hom e
Compa ni on. The COJl ; ­
b in cel to tal c ircul a tion
01 t h e a b o\'c p u b li­
ca ti ons al one i., we ll
over 15,000,000, and it
is est imat ed th at "p ­
pro x ima te ly
l5,OOO,IlOO
r a d v e r t i mo nth. \NI1(~ n th e POPll­
lat io n of the .{'n ited
States is co nsi der ed, it
Mediums Used During Century Fall Campaign
ca n be well realize d t h a t Ce ntu ry advertisinc;
publications in each S tate. rh us d ea lers eve ry-
will be see n h\· clo ' ( '·0 half th e populat ion of
w h('r e th ro u g h o ut th", cou nt r y arc enab led to
the L' ni t ecl S tat es e:tch month.
e st imate the sa les demands th ;1.t w ill be crea t e d
ALL
WRONG
SALT
YOUR
SUGAR
AUGUST
25, 1923
101· Century in th e ir terril·of}.
Thi < \\ ill a lso
make it po,s ibl c ior s u ch d ea ler ' t o h oo k·up
w ith the' ea lllpai ~ n and ge t the maxirJluIn r (' ; ult ;
f rom s u ch co-ope rat ion .
In acl d ition to the aclve rti s in ·; plans a~ out­
li ned above, th e Ccntll r} Mu s ic l'ubli s hin g Co.
has arra n Qcd some vCry "ffcct i \'e d ea le r hook­
lip mate ria l whic h can be o btaine d g rat is . These
eo\·er a wid e r an~e o f U 'iU; in fact, every p hase
of d ealer publicit y . so eac h ret a iler ca n se lec t
tlt e se ri f'S of co-o p e rat ive hook u ps whi c h he
knows to be the 1l10~ t effec ti\'e s al es creators
in his t e rrit o r y.
One of the unu s ua l fea tur e, of the Fa ll p la n s
o n the Ce ntury td iti o n i, th e wind o w di sp lay
contest for whi c h $100 in cas h , di vid ed into
<\s ; u c h
fOUl" pri ze" has b een appropriated.
window publicity w ill crea te sa les for th e d ealer
c1llrin g the campa ign, th e contesta n t is not put
to expe n ses th at h e would ordina ril y other­
\\·ise i n cur . Ne ith er is it nec essa r y to pu rcha,e
a ny a ddit io na l cop ies of Centu r y lllu s ic , jor the
con test is open o nl y to Ce nt ury d eale rs, a ll of
w ho m h ave comprehensive s tocks on hand in
anti c ip at io n of th e Fall d emands.
Ea ch y ea r th e Ce ntury Mu incr eases its nationa l a dvcrtisin g and d ea ler a ,'­
rangelllents fo r see urin ;::- the best r esults from
th e sa le, but thi s year th e managem e nt of th e
campaig n s t atcs t hat th e in crease d c.irculat ion
and co -operation have been g reatl y extc nd ed.
SAM FOX IN THE NEWS=LEADER
Sam F ox, h ea d o f th e Sam F ox Pub li s hin g
Co., of N ew York a nd Cleye land , Ohio, rece ntl y
received a full p a g e w r it e -u p in th e D ramat ic
a nd Pho to pl ay sect ion of the S und ay N ew;­
l.eader o f. Cl eveland, O hi o.
" A la Mo a na," a n ovelty from th e cata lo£,: of
Ir v in g B er lin, Inc ., wh ich was obtained by th at
organization from t h e Pacific Coast. has s u c··
ceeded in well j u s tify in g th e amo u nt paid to
the wri t " r s for the pub li cat io n pr iv il ege ~ " d
for t he ca mp air n of explo itati o n inau g ur ate d .
WHAT
COULD BE
SWEETER