Classic Mode

Music Trade Review

Issue: 1923 Vol. 77 N. 8

48
THE
MUSIC
TRADE
REVIEW
CENTURY PUBLISHING CO. BEGINS ITS FALL CAMPAIGN
U ses O ve r Fifteen Publications With Total Circulation of 15,000,000 to Advertise Century Edition
During September, October, November and De cember
T h e pall nati o nal advcrti s in !C campa ign of
the Cen tur y IIfusic Publi s h in !"!" Co. h as j u s t bpen
a nn o un ce d. Th is m arks the fiftee nth year of
Ce ntur y a d ver ti s in g in
n at i 0 nally circ ulat ed
pu bli cat ion !'. Ove r fif­
t een publi cations ar c· to
be u ;ed il1 the comin g
sales dri ve which will
co Jl t i nue throu g hout
S e pte lllller, O ct o b e r,
Novem ber a nd Ilece m ­
ber.
In th( cam paign materia l for th e dea ler, sent
o u t by thL Century Mu s ic Co., a chart is in­
clu d ed s howing t he numb e r of readers of th ese
."- m 0 n g th e \\·ell ­
kn()\Y n jlublications use d
a rc the Deli n eato r, De­
sifr ner, Goo d :H o usckecp­
IIlg.
H ears t's,
L adies'
Home J o urn al, :-fc Ca ll' s,
Thc ;\ [usi cia n, Cosmo­
po lit a n, lIIusical Cou ri er,
\V o m an 's vVorlcl , Mod ­
e rn Pr isci lla, N ati ona l
Geograph ie,
Pi c toria I
keview, R e el B()ok ;,n d
the \VO l ~ lan's Hom e
Compa ni on. The COJl ; ­
b in cel to tal c ircul a tion
01 t h e a b o\'c p u b li­
ca ti ons al one i., we ll
over 15,000,000, and it
is est imat ed th at "p ­
pro x ima te ly
l5,OOO,IlOO
r a d v e r t i mo nth. \NI1(~ n th e POPll­
lat io n of the .{'n ited
States is co nsi der ed, it
Mediums Used During Century Fall Campaign
ca n be well realize d t h a t Ce ntu ry advertisinc;
publications in each S tate. rh us d ea lers eve ry-
will be see n h\· clo ' ( '·0 half th e populat ion of
w h('r e th ro u g h o ut th", cou nt r y arc enab led to
the L' ni t ecl S tat es e:tch month.
e st imate the sa les demands th ;1.t w ill be crea t e d
ALL
WRONG
SALT
YOUR
SUGAR
AUGUST
25, 1923
101· Century in th e ir terril·of}.
Thi < \\ ill a lso
make it po,s ibl c ior s u ch d ea ler ' t o h oo k·up
w ith the' ea lllpai ~ n and ge t the maxirJluIn r (' ; ult ;
f rom s u ch co-ope rat ion .
In acl d ition to the aclve rti s in ·; plans a~ out­
li ned above, th e Ccntll r} Mu s ic l'ubli s hin g Co.
has arra n Qcd some vCry "ffcct i \'e d ea le r hook­
lip mate ria l whic h can be o btaine d g rat is . These
eo\·er a wid e r an~e o f U 'iU; in fact, every p hase
of d ealer publicit y . so eac h ret a iler ca n se lec t
tlt e se ri f'S of co-o p e rat ive hook u ps whi c h he
knows to be the 1l10~ t effec ti\'e s al es creators
in his t e rrit o r y.
One of the unu s ua l fea tur e, of the Fa ll p la n s
o n the Ce ntury td iti o n i, th e wind o w di sp lay
contest for whi c h $100 in cas h , di vid ed into
<\s ; u c h
fOUl" pri ze" has b een appropriated.
window publicity w ill crea te sa les for th e d ealer
c1llrin g the campa ign, th e contesta n t is not put
to expe n ses th at h e would ordina ril y other­
\\·ise i n cur . Ne ith er is it nec essa r y to pu rcha,e
a ny a ddit io na l cop ies of Centu r y lllu s ic , jor the
con test is open o nl y to Ce nt ury d eale rs, a ll of
w ho m h ave comprehensive s tocks on hand in
anti c ip at io n of th e Fall d emands.
Ea ch y ea r th e Ce ntury Mu incr eases its nationa l a dvcrtisin g and d ea ler a ,'­
rangelllents fo r see urin ;::- the best r esults from
th e sa le, but thi s year th e managem e nt of th e
campaig n s t atcs t hat th e in crease d c.irculat ion
and co -operation have been g reatl y extc nd ed.
SAM FOX IN THE NEWS=LEADER
Sam F ox, h ea d o f th e Sam F ox Pub li s hin g
Co., of N ew York a nd Cleye land , Ohio, rece ntl y
received a full p a g e w r it e -u p in th e D ramat ic
a nd Pho to pl ay sect ion of the S und ay N ew;­
l.eader o f. Cl eveland, O hi o.
" A la Mo a na," a n ovelty from th e cata lo£,: of
Ir v in g B er lin, Inc ., wh ich was obtained by th at
organization from t h e Pacific Coast. has s u c··
ceeded in well j u s tify in g th e amo u nt paid to
the wri t " r s for the pub li cat io n pr iv il ege ~ " d
for t he ca mp air n of explo itati o n inau g ur ate d .
WHAT
COULD BE
SWEETER
AUGUST
THE
25, 1923
MUSIC
TRADE
49
REVIEW
FEATURES " MY SWEETIE WENT AWAY"
Buffa lo Kresge Sto re Pu ts on S pecial W indow
- N u mbe r R ivaling " Stell a" in Sales
"Century"
Preferred!
H . 1'. ~vI e ng e l , manager oi t h e !11 u,i c depar t­
ment of th e S. S. Kresge !'tore, Il u ffa lo, N . Y.,
recently fea tured the ' '\aterson, Dcrlin & Sny­
der nu mber " .LvIy Sweetie ' Vent Away" in a
la r ge w indo\\, in co nj unc tio n wi t h t he loca l a p-
HI - L E- HI -LO
S N.'\ Ji E ' S HI PS
A PPL E SA U CE
R UNN I N ' WILl)
,JO U R NEY ' S END
C R YING FO R YO I'
" ' ON H EltFliL ONE
(:ARO L l~ .\ MAMMY
Dl' S T ING T H E ){EY S
G O O D N I GH 'J.' W ALTZ
H OP, S lO P AN)) .J UlIIP
BL UE H OOSIER BLL ES
RI VER S H"' ~NON MOON
~ A W MIT,L R 1VJ,R JtOAD
SWIN GI N ' DO W :-' THE LA NE
COT YO U n SEI ,F A P U }()E O F C A I{E
THREE O'CLOC li IN TH E 1I10.R NIN G
YOU'V E G O T TO SEE lII A lIllllA EV E R Y
N IG H T
Dealers ,Prefer "Century"
BECAUSE
O N E-It Is
P ro c u rable!
t h e
B es t
(That PI e a s e s the
Publi c)
T'VO-It Shows a n
Profit ot Ov er 2 000/0 !
(Tha t Pl eases the D eal er)
THREE-It
v erti s ed!
Is
N a t i o nall y
Ad­
(That M a k es Sellin g E a sy)
':::': Write for Dealers ' Prices
Century Music Pub. Co.
235 Wesl 401h SI.
New York
ST. LOUIS MUNICIPAL OPERA
Summer Season The re Proves G rea t est Su ccess
Since Its Inau gu rat io n
St.. L oui,' ten wecks o i t h e rdun iri pa l O p era
in Fo r es t Park cam e to a n e nd S u nd ay ni ght
with a Summe r 's record o f 323,93 1 pa id a dmi s ­
s io ns a nd 102,000 fr ee sca ts fi ll ed d urin g th e
~ca~ on of s ix ty -ci g ht p e rf o rma nce" .
To ta l r(> ­
ce ip l .' o f t he tcn Ii ~· ht o pe ras in ope n a ir we re
o ffi cia ll y sta ted a t $29S,73H25 , w hi c h exceed ed
b y $98, 188.75 th e rece ipt s of la"l y ear.
Th e Municipa l Op e ra is orga n ize d und er a
no n-pro fit cha r ter, a nd th e surplu s ear h year
mu st go back into bette r pro duc ti o n s an d pla n t.
F ro m a prev ious S u mmer 's s urp lu s a ~ ound
am plifi er was ins ta ll ed, a fr ee c ho ru s sc h oo l
co ntinu ed and s ix $500 sc ho la rs hi ps es ta bli s h ed .
Th e winn ers o f th es e w e r e M y rtl e Voss, L a u ra
Tucke r ma n, V ic tor S he r ma n, E ll ner L ut z, Grace
Brinkley a nd M a ri e Le n hardt.
THREE NEW CONRAD NUMBERS
CO il Co nr a d, o ne of th e bes t- kn o\\ n a nd Illos t
, ucce ssf ul o f th e yo un g", r so n gw rit e rs, has
place d t h ree son gs with th e E dw a rd B. M a rk s
Mu sic Co. T h ey arc "Lo\'(' r," a fo '(-t ro t ;
" Life-sav in g Ji m " a nd "N o T ickee, No S h ir tie."
F ea t u ring " M y S w eetie Went A w ay"
pcar:l11ce of Art h ur J. M arte ll a t the L afaye tt e
Theatre and A r thur H ay 1 I a lo l t, who is we ll
known to H ippod ro m e a udi ences. Th e song ha s
beell qu ite ac ti ve in Buffalo a nd is rece ivin g in­
c r ea~ing n" ti o na l favo L
fh e ea rly Summ er camp aig n b) th e pu b­
lish e rs was a rra nged i n A tlanti c City, 1\'. ].,
f o ll ow in ; ~ it ~ s ucc("ss a l o n ~ th e boa rdw a lk a nd
in t he " ~lri o u s h o te ls o f that res ort , t h e W a te r­
so n, Be rl in & S nyd e r b ra nch es a nd its reprc·
se nt a ti ves th ro u g ho u t th e co un tr y j na ug u ra ted
im me di a te fo ll ow- up d ri ves.
T he m embe rs o f the sal es staff c la im t ha t
"My :)w cetic ' Ve nt Aw ay" is o ne o f t he bes t
fox -t rots t hey h ave i,sue d in some :;ea~on,. I ts
Dre sen t popularity is riva lin g " S te ll a," an ear­
lie r relc~se from t h e sa m e ca ta log.
LEO, FEIST, loc"
FEIST Bldg"
New York
" ALL MUDDLED UP" A LONDON HIT
Thousa nd" o f P a ul Spec ht Co lumbi a ]'( 'co rd s
o f "All M udd led Up " w(' re p ur chase d by ].
I .y o ns & Co ., Ltd, o f L o nd o n, a nd di b y tha t firm in ho nor of Spec ht' s eni!age ille n ts
;,' ~ h e New Corner Ho use and a t t he EIllPH'SS
R oo ill s o f t h e l{o ya l I\,lace, both under cont rol
of L yo ns. "A ll M uddle d Up" is one of Pa ul
Specht's best record ings , and special labe ls were
pr inted by t he J .yon s !inn for the occas ion of
t h e d ist ribu tion of the d iscs as so uvenirs.
Franc is, Day & H u nter p ublish th e nu mber in
Engla nd by arrangemen t with Leo F eis t, I nc.
AMERICAN COMEDY IN VIENNA
V I EN:'{ A, A ugust 18.- " S tella," by Ar ma nd V,·,­
sey , is to b e p roduced at t he Th eatr e d e r \Ve in
here d u rin " th e co ming s ea s on . Thi s ,s t h e
first Jilu sica l work by a n !\ mrri ca n w hi ch h a s
eve r bee n p laye d in t hi s t hea t re .
WATERSON,
BERLIN & SNYDER CO .
SaO-NaG H-I-T-S
Stella
Waiting for the E vening Mail
Who's Sor r y Now
Bella Donna
That S weet Somebody 0' M ine
Beale Street Mama
Aggravatin' Papa
That Tacoma Home 0' Mine
Two Time Dan
R oll Along Mis souri
Hotsy Totsy Town
P ~pe Organ Blues
D on't Think Yo u 'll Be Mis sed
K eep O ff M y Shoes
Daddy 's Wonderful Pal
I'm a Harmony Baby
SONG LOVERS
THE
OVER
WORLD
KNOW
This TRADE MARK
A m o ng th e ne w so n gs add ed to th e cata log
of S ha pir o, Be rn" te in & Co., I nc. , are "Some­
body E lse To o k You Out o f My Anns, But
T h ey Ca n't T ake Yo u O u t of IVI y Heart," by
I;i ll y Hose an d Con Co n rad, a nd "Las t Nig ht
o n th e l3ac k P o rch."
Published by
WATERSON,
BERLIN & SNYDER CO.
Strand Tb.alr. Bid" . N.w York City, N, y,
TRADE MARK REGISTERED
It Represents the BEST there is
Iif-
BEAUTIFUL BALLADS
SOLOS -
A CKNOwltDGEO
SACRE D
-
S E CVLAR.
DVET'S -
T R Id'S -
QVARTE T5
- - e- -
By
l'i.~'
Arot,fer"Sunshine Of Your Smile"
~'.&')~,
LEADING S HEET MUSIC DEALERS AND Jo08EQS
TH E GREATEST CATA LOG OF SrAN DARD
-
So NGS
IN
THE WO RLD
If YO V are tlot aC51uainted wi th Our Extraorditlar'y
Propo51tion and SF'eclal Offer in co nnection with.
THE WITMARK
BLACK AND WHITE SERIES
wh ich includes SONGLAND Cotol095 - GRATI,S
WRITE US TO -DAY
f o r Sa mple a nd f ull ln formatLOI'V
litE BEST Two (EliT INVEST/'1E/'1T YoIJ EVER HADE
M, WITMARK & SONS NEW YORK
0
Love Sends
A Little Gift
.Of 'Roses
·f/ ,@.~
HARMS INc.62WEST45T.!!ST.,HEWYORK
~'

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