Music Trade Review

52
THR
MTJSIC
TRADE
REVIEW
l\ 1JGUST 18, 1923
"SUN-KIST ROSE" RECEIVING INTENSIVE EXPLOITATION
MUSIC DEMAND IN AKRON, O.
]. G. McCrory's Boardwalk Store in Atlantic City De vo tes Display Window to Stasny Number
for Two Weeks-Originality of Display Brings Rapid Response in Increased Sales
AK1{QN, 0., A ugust IO.- Sheet music sales · for
the month o f August have shown a d ecided
improvem ent, there b eing much activity in th e
sheet music sections of the loc a l stores. M er­
chants report it is fi fty -fift y in the demand for
popular and classica l mu s ic. This is the fir s t
lime thi s situation has existed loca ll y in r e­
cent yea rs, the popular numb er s ha v in g th e
lar ge r call a lwa ys. At the sheet mu s ic depart ­
ment of the M c N eil Co. st o r e popular musi c
sales hav e in crea,,, d 20 p er cen t since th e mid ­
dle of July. "Yes, W e Hav e No Bana na s" is
lhe best se ll er in popular musi c now, d ea le rs
sa id.
The A. J. Stasny Music Co., Inc., song and
fox-trot, "Sun -Kist Rose," ha s assumed na tiona l
importance as a s uc cessful da n ce. R eport s from
various s ections of the country indicate
that " Sun-Kist Ro se" is on e of t he m os t
popular fox-trot offerin gs of several
,easons
During the present season at At ­
la ntic City, N. J., "Sun-Ki s t Ros e" h as
been one of the most successful da nc e
offe rings heard on th e boardwa lk. It s
popularity has result ed in a very act ive
,;a le for the sheet mu s ic of th e number,
so much so tbat th e ]. G. M cC ror y
Co.'s boardwalk s tor e, which supplies
th e greater part of Atlantic Cit y's popu­
lar mu sic, found it profitable to not
o nl y give dail y demon str at ion s in orde r
to exp loit the number, but, in add iti on ,
made it a week's featur e and carried
o ut a special sales driv e.
During the week in which "Sun-Kist
kosc" was featured a rno st attractive
windo", display was also arranged. A
repr oduction of the window is sho w n
he rewith and gives a good idea o f th e
ar rangements made to attract sa les.
Larry Norrett, m ana ge r of th e s h ee t
IJl usic department of th e]. G. McCrory
s tore, found th e res ult s from th e origi­
na l display created man y sa les and de­
cided to continue th e window s how in g
for two extra weeks. Thus "S un-Ki s t
l{ose" had several weeks' showing on
the boar dwalk fronta ge .
Thi s, to­
ge th er with its popularity in t he A t la ntic City
d an ce palaces, gave it unu s ua l p rominence.
Not only ha s thi s numb er received exploita­
ti o n of th; s lype in Atlantic City, but thr ough­
o ut th e CO llntr y it is prov in g to be one o f th e
mo st popu lar nu m b e rs for r eta il sa les work of
thi s k ind, an d one th at respon d s most readily
to it throu g h in cr ease d salrs. Dealers e\'e r y­
NEW MARK BLAIN, INC., SONG
Marvin Smolov and Jo e M cDan ie l, a team of
songwriters, have writ ten a new so n g, e nti tl ed
" No, Th anks-I've H ad None. " Thi s is a comic
song us in g on e of the bywords of th e Middle
West street s for its title. Th e initial response
to thi s new offering has b ee n quit e goo d a nd
there 'Ire indi ca tion s that the numb er will hav e
some popularit y.
It is published b y M a rk
Blain, Inc., Chi ca go, Ill.
SHERMAN, CLAY NUMBER A HIT
McCrory's Display of "Sun-Kist Rose"
where are tak in g advanta ge of these prop e rties
and are workin g inlensiy cly ;.Jo ng th es t; lines in
fe a tur in g thi s we ll-rece ive d numb er. Pra ctically
,,11 o . th e nat io nally known orchestra s are using
it in their r epe rtoires wi th ~ lI rc('~~.
l' OR1'LANU, ORL, A ug ust 11 .- '·'1'h e W es t, th e
N es t and Yo u," written by Larr y Yael! a nd
Bill y Hill . is publi s hed b y Sherman, Clay & 1.0.
and ha s creat ed qui t e a bi g d ema nd o n th e Pa­
cific I.oast d.nd a large vo lum e of sa les ha s
been made by the Portl a nd d epartment. T h e
window display this week featured the lo ve ly
Shcrm,ll1, Clay publication "L ittl e Northern
Window" and a ttr ac ted m ai l )' bllyn ~ to t he
s t o r c'c s h eet mu sic depa rt men t.
Consult the Universal Want Directory of
The Re view . In it advertisements are inserted
free of charge for men who desire positions.