Music Trade Review

THE
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MUSIC TRADE
REVIEW
AUGUST
11, 1923
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NEW YORK FORSTER ·OFFICES
Staff in Charge of Dan Winkler Undertaking an
Extensive Exploitation Campaign
Th e recently ope ned New York of6ces of
Fors t er, Mu sic Publishers, Inc., in th e Hilton
Buildin g, 1591 Broadway, ar c actively engage d
in an inte nsive exploitation campaign in Eastern
territory on severa l numb ers from its cata lo g
,,-hi ch have previous ly sh own ac ti v ity in the
~"I iddle W es t.
The office and staff are und er the manage ­
lll ent of Dan vVinkler, formerly sales manager
r o r Fred F isher, Inc., and \vho was prev iously
connec ted with other leadin g publishin g organ­
iza ti ons. Mr. Winkl er is wid ely known in pro­
kss io nal, band a nd orchestra and trad e circles.
In a dditi o n, fo r a number of yea rs, h e made the
a rr a n ge m ents with the kadin g m ec hanical re­
produ ction compa nie s.
Th e presen t Forster campai g n in cludes the in­
trodu ctio n of "Rose of Sunny Ital y," also Lee S.
n o b erts ' latest fox-trot success, "Oh! Harold."
Thi s la tter number, in addition to its favor re­
ce ive d by orchestras as an unu sually good fox­
tr o t, ha s ha d the added publi city of being used
a s th e th em e song in conjun ct ion w it h the ex­
hibiti o n of "Safety L ast."
ur YOURS:ELF
it PIECE:T CAKI
AND MAKE
E
'(ovRSELF Ai \>\0('\
The Fors te r or ga nization, seemingl y, nev er
started th e Fa ll seas o~ with more meritorious
numb ers nor on e that has r ece ived s uch quick
recognit ion. Besides the above two numbers,
it h as rel ease d a nove lt y ca ll ed "Animal Fair."
It is among th e numbers featured by John Fink,
who has b een acting as profess ion a l managl!it·
for th e For s te r Co. in Atlantic Ci~, N. ]., for
the past two months.
Morri s L. /\.dl er, general sal es manager of
the compan y, ha s jllst return ed to Chicago fol­
low in g two w ee ks spent in Atlanti c City and
ip th e New Yo rk office.
Charles E. Wells Music Co. Makes Elalborate
Display of Number in That City
A mo s t attracti ve di s play was work ed out at
the Chas. E. W ells Co., Denver, Co l., r ece ntly,
when th e Brunswick re co rd of " March of the
ORCHESTRA POPULARlTV WANING
Vaudeville Theatre Managers See Less Public
Demand for That Type of Act
According to theatre man age rs on the
Orpheull1 Circuit, orchestras and bands w ill not
be in d em a nd during th e coming seaso n. The­
a tr e man age rs are und er the impress io n that the
public has bee n treated to a n overdose of bands
and in the future the y wi ll. b e few and fa r be·
tween and must be above average a bility.
The vogue of bands durin g t he past season
was considerab le. In fact, mu sica l com binations
we r e in su ch demand that th e m ore promi nent
or ga ni za tions played two or mor c theatres in
some citi es in one day. If th e ea rl y Fa ll season
demon s tra tes that the co nt ention of the above
\V es te rn vaud eville m a nage rs is co r rec t, the
prog ram s wi ll und o ubt ed ly r etu rn to so ngs for
th eir mus ica l mat erial. Thi s w ill b e we leome
news to publishers w ho ha"e s h eet music to
"sell."
AMERIGE TAKES OVER HOWELL NUMBER
Am eri ge , the Publisher, of .F remo nt, N. H.,
ha s tak e n ove r the son g " Th e Days of Long
Ago," o ri g in a ll y writt en, copyri g h te d and pub ­
li s h ed by han J. Ho we- II , o f J .o s .\ ngcles, Ca l.
Pr o f e~s i o n a l co pi es are a lrea d y bein g fo rwa rd ed.
e
"MARCH OF MANNIKINS" IN DENVER
c
Lighl. TunefulClnd Ol"itBinal7Tl'ot
or
Wells Display of "March of the Mannikins"
Mannikin s" was released.
This r ecord was
placed on sale at a most p sycholo g ical time.
Durin g th e sa me week of th e r eco rd re lease
,\farin g's Pennsy lvanians, a coll egia te tra ve ling
orch es tr a wh ich made a most successiu l tour
throu gh the lead ing picture houses on the Coast,
app ea r ed at th e Colorado Thea tre, D enver, fea­
turing t h e same number. The window display
of thi s number, in conjunction with liVaring's
Penn sy lva ni a n s plug·, resulted in an unusual de­
mand for both the records and sheet music.
"LOUISVILLE LOU" GOING STRONG
"Louisville Lou," from th e catalog of Ager,
\'e ll e n &: Do rn sle in, Inc., is evidently bent upon
achi evin g success on a national sca le obtaine d
by it s predccess or, "Lovin' S am," from the
salll C cata l or~ . Tile number, in addition to being
popular in song form, is frequently heard as a
fox - tr o t pla ye d b y man y lead in g o rche s tras.