Music Trade Review

Ih:cE MHEI{
THE MUSIC TRADE REVIEW
29, 1923
49
A UNIQUE FEIST WINDOW DISPLAY
Kresge Philadelphia Store Uses Feist Times
Square Display Effectively
Some time a go L eo Fei s t, Inc., in a wi d e
ca mpai g n in professio na l, orches tra and trade
publi ca tions, use d a ske tch of Broadway at night
-.
--._ .
SlockUp!
_----­
I LOVE YOU
LOVE TALES
NO,NO,NORA
EASY MELODY
SONG OF LOVE
JOURNEY ' S END
HALF PAST TEN
LINGER A WHILE
WONDERFUL ONE
CAROLINA ItiAMMY
BL UE HOOSIER BLUES
MAMMA LOVES PAPA
RIVER SHANNON MOON
STEALING TO l ' IRGINIA
SA W MILL RIVER ROAD
SWINGIN' DOWN THE LANE
CUT YOURSELF A PIECE OF CAKE
EVERY NIGHT I CRY }IYSELF TO
SLEEP OVER YOU
TAKE, OH TAKE, THOSE LIPS AWAY
CENTURY stock is as staple
as wheat, as safe as Government
Bonds and much more profitable
than either.
Carry a liberal sup­
ply, it will safeguard
y ou r interest and
prevent disappoint­
ment to your cus­
tomers.
Our B ig Advertising Cam­
paign is in full sway. Stock up.
Write for Dealer.' Price.
Cell tury Music Pub. Co.
235 West 4rtb 51.
LEO FEIST, Inc., FEIST Bid,., New York
New York
ARMY REGIMENTAL SONGS
Each Unit, He-reafter, to Have Song Closely
Identified With It
\A;A SHI NGTON, D. c., lJecember 23.­ Pcl'haps
Secretary Weeks has heard the Marine Co r ps
sing- at o ne of the Marin e footba ll ga mes. A ny­
way, he (kcided to-day that eac h re g iment in
the Army ou g ht to have a regim ent a l so n g.
" It is d es ired," hi s orde rs sa id, "tha t a ll re g i­
menta l commanders enco ur age in every way th e
co mposition and adop ti on o f a rcgilllcn tal song,
whic h, it is th o ug ht , s ho liid (kal with the pa,;t
exp loits an d ac hi eveme nt , of the orga ni za ti on
which it represents."
The \lVar Departme nt, it wa s said , is prepared
thrOllgh th e Army Musi c Sc hoo l to g ive ass is t­
anc e to th e regime nt s. All so n gs m us t be s ub ­
mitted to the sc ho o l for rcviell' to prc\'e nt du pli ­
ca tio n.
Il!IIJTI171!I
My Good
Featuring "Songs of the Times"
whi ch vario us Feist titles appea red in the
la r ge e lectr ic signs. Th e captio n a bove th is
publi c it y was "Songs of th e Time s From Times
Sq uare. " B. A. Va n Maa ren , m'ana ge r of the
S. S. K resge Co. store , P hil a d elphi a, Pa., co n­
ceived the id ea of reprodu cin g this "B roadway
layou t" in a full window di splay, rightfully
judgin g that th e scene would not on ly be a ttra c­
tive publicity for hi s mu sic cO llnt e r, b llt wou ld
create unu s ual at tention.
H e rewi t h is show n a reprodu ction of th is
K resg<'. Phil ade lphi a , w indow. Even .in it s re­
dll ced iorlll it ca n be see n th a t the origina l id ea
;., t·ands ou t mo st reali sticall y. Ow in g to th e
fa ct th at th e va rious Fei s t son g titl es appea r in
th e e lect ric sig ns, th e re was no need for the
add ition o f any title pag es, so th e vaca nt spo t s
were decorated with th e lates t Fe is t "Da n ce
Fo li o," a com binatio n th a t added co nsiderab ly
to the week's sales.
The window drew a great de'a l of a tt en ti o n
a nd c rea ted many sa le s.
III
STILL AMONG ACTIVE SELLERS
"Ju s t a Girl That Men Forget" is still amo n g
the most ac ti ve se ll ers of the present seaso n.
J ac k Mill s, In c., th e publi s her, is continuing its
profe ss ional activities on the number and pla ns
to ca rry it s popu la rit )' into the Sprin g seaso n
' have bee n closed.
The Departm e nt of COlllme rce, Washington,
D. C, has a numb e r of r eq ues ts of in terest to
the mu sic ind us tr y. .'\ mong the se Sweden want s
s heet ll1u sic fo r piano, viol in and o rc he s tr a.
BU'
'.§f##ff
WATERSON,
&: SNYDER CO.
~ERLIN
S.Q.N.G H.I.T.S
Come . on, Spark Plug
Land of Cotton Blues
My Sweetie Went A way
It's Not the First Time You Left
Me
Not Here, Not There, It's Fifty
Miles From Nowhere
Oh, Geel Oh, Gosh! Oh, Golly I
I'm in Love
Covered Wagon Days
Back in the Old Neighborhood
I've Got a Song for Sale (That
My Sweetie Turned Down)
That's Why You Make Me Cry
Roll Along, Missouri
1
Man's Blues
RIGINAL HOME OFJAZZ
HUSIC PUBLISIfEI?S""3129 South StateSt..Chic!lSO
Publiobed by
WATERSON,
BERLIN &: SNYDER CO.
SII'uc1 T1aeoatre Bid,., New YOI'k City, N. Y.
TRAO£ MARK REGISTERED
It Represents the BEST fhere is in.
BEAUTIFUL BALLADS
SACRED -
SOLOS -
OVErS -
SECVLAR..
TRIOS -
--e--
QVARTETS
ActcrtowLWGED By lfAotHG SHEff Mus)c DEALERS AND JoeeEQS
THE .CRUITEST UTAlOG OF ~"'NDARD SoNGS IN THE WORLD
It YOU are not acguainted with Our Extraordinary
PropoSition and Sf>ecial Offer in connection with.
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