Music Trade Review

DECEMBER IS, 1923
THE
MUSIC
TRADE
REVIEW
7
SALT LAKE CITY MERCHANTS PREPARING FOR HOLIDAYS
Anticipate Greater Demand for Music Instruments Than Was the Case Last Year-Utah Bruns­
wick Dealers Hold Meeting-Consolidated Music Co. Begin'S New Advertising Plan
SALT LAKE CITY, UTAH, December 9.- It is too
early to say mu ch regarding the volume of
Christmas busines s that is coming to Utah mu­
sic houses this year, but that it will be bigger
than it was in 1922 is certain. Some of the
stores are already crowded with inquiries re­
garding the price of this and that.
Every
branch of the business is likel y to be goo d.
Phonographs and band instruments seem' to be
in great demand at all the stores in which th ey
are carr ied. Some of th e phonograph compa­
nies are going to have difficulty in supplying
their trade. Assistant Manager Berry, of the
Glen Bros.-Roberts Piano Co., said he very
much feared a shortage on popular-priced Vic­
trolas and Victor Red Seal records. Joseph].
Daynes, of the Da ynes -B eebe Music Co.,
thought they were going to have a wonderful
business this year.
Just what is going to be done in the matt er
of Christmas decorations among leadi ng music
stores is not known yet, but some business­
pulling windows are assured at the larger
stores. The Daynes-Beebe Co. has already se­
cur ed a monster Christmas tree and placed it in
its store, but at this writing it has not been
trimmed. Musical organizations of the city are
more active than ever. An effort is being made
to organize 10,000 carol sin ge rs for the city, and
in this Alvin' A. Beesley, manager of the Bees­
ley Mus ic Co., and Royal W. Daynes, manager
of the Consolidated Mu sic Co., are among th e
. most active. It looked for a time as if the
annual rendition of "The Messiah" would fall
through this year, but at the eleventh hour a
new conductor was selected, Prof. Shepherd,
and rehearsals are bein g held almost daily. The
Musical Arts Society and the Tab ernacle Choir
have several attractions for the season, includ­
ing Sousa's famous band. All this is sending
the public to music stores.
Hertert Robinson, pre si dent and mana g er of
the Robinson Bros. Mu sic Co. on State street,
one of the city's big music concerns, is back
from a two weeks' trip to Chicago, which he
took in the interests of the fi rm.
It is not oft en that mu sica l instruments fig­
ure in bur gla ries, but a few nights a go at the
Weber College, Ogden, a burglar, or burglars,
broke into the music room and carrie d off about
$500 worth of band instruments.
Dean Daynes, of the Consolidated Music Co.,
said they had abolished the advertising depart­
ment and were trying out a plan in which each
selling depa rtme nt of the company was held
responsible for getting out .its own advertising
copy. Mr. Daynes said so fa r the scheme was
working well. All important copy, he said, was
first spbmitted to the general manager, R. W.
Daynes. In connection with the writing of the
advertisements proper, each department is ex­
pected to study out something for the window
displays.
Brunswick dealers from various parts of the
State met at the Hotel Utah one night last
week, where they were the g uests of the com­
panyat a banquet. Branch Manager Spratt pre­
sided, supported by R. F. Perry, travelin g rep ­
rese ntative of the company. Several practical
add resses were made and the ga thering was
voted a great success.
The grand opening of the beau tiful concert
hall of the Glen Bros.-Roberts Piano Co.'s Og­
den store, on e of the finest private co nc ert halls
in the Mountain States, will occur before these
lines appea r in print.
Mr. and Mrs. "Ukulele" Hughes, both co n­
nec ted with O'Loughlin's music store on South
Main street, en terta ined the members of an
important murder jury at the Newhouse Hotel
one ni ght last week. The jurors had been on
duty for two or three weeks and were not
allowed to go home or to a show and even the
Hughes' entertainment was in the presence of
court bailiffs. The well-known couple, both ex­
perts on st ringed in str um en ts, were enthusias­
tically applauded by their unusual audience.
One of the oddest and most interest com­
pelling windows ever seen at a local music store
was put in by Harry O'Loughlin, of O'Lough­
lin's, a da y or two ago. It co nsists of a youn g
lady in bed and a notice attached says: "This
lady will be awa ken ed from her sl eep immedi­
a tely a fter we have <;o·ld out the beautiful
Vocalion record of 'Sleep'."
The O'Loughlin store is now holding the
Sonora talkin g machine agency.
Miss Josephine Shepherd, sister of Prof.
Charles Shepherd, the well-known conductor of
the Salt Lake Symphony Orchestra, has joined
the sa les force of the Glen Bros .-Roberts Piano
Co.
Victrola No. 230
Mahogany, $375; Electric, $415
Waln\lt, $440; Electric, $480
CHRISTIAN PIANO CO. CHARTERED
Vlctor supremacy
is the supremacy
ofperformance
New Concern Will Engage in Retail Music
Business at 289 Madison Avenue, Memphis,
Tenn., With $25,000 Capital Stock
lV[EMPHIS, TENN., December 1O.-A charter of
inc orp orati on has been re ce ntly granted t o th e
W. S. Christian Piano· Co., which will engage
in a gene ral merchandise business in musical
instruments at 289 Madison avenu e, next door
to the Ly ric Theatre. The company will have
a capital stock of $25,000 and will handle musi­
cal instruments of all kinds, as weli as maintain
a repair department. The officers of the con­
ce rn are : W. S. Christian, president and general
manager; T . G. Scarborough, ]. S. Minton, Ruby
May Minton a nd W. S. Moore, Jr.
Eve r y w 0 r t h -w hi 1 e
achievement in the talking­
machine industry is directly
traceable to Victor skill and
progressiveness. A consid­
eration of vital importance
to every dealer in Victor
products.
KNABE WAREROOMS IN CHARLOTTE
Handsome New Quarters for the Sale of Knabe
Pianos Open in North Carolina City
CHARLOTTE, N. C, December 1O.-The latest ad­
dition to the busines s establishments of this
ci ty is the new music hous e opened recently at
211 North Tryon street and known as Knabe
Vlar eroo·ms. The new concern, as its name im­
plies, will feature the Knab e piano as its leader
and will also handle the J. & C Fis cher a nd
Marshall & Wendeli lines. The new quarters
are fitt'ed up in an elaborate m a nner with com­
fortable demonstrations rooms for the conven­
ience of cus tomers in selecting their instru­
ments. Charles S. Andrews is the manager of
the warerooms.
Victrola No. 405
$250
Electric, $290
Walnut
BUYS RICHMOND. CAL.. CONCERN
Other styles $25 to $1500
Carl L. Richard Takes Over Business of Riess­
R'othlin Co.
f.
RICHMOND, CAL., D ecember 8. ~Carl L. Richard,
proprietor of th e Richard Melody Shop, 907
Macdonald avenue, has recently purcha sed full
intere<;t in the Riess-Rothlin Music Co., doing
business at 816 Macdonald avenue. Mr. Rich­
ar d has combined the sto ck of the two concerns
at the latter address, and now has one of th e
most complete mu s ic stores in this sect ion.
He handles the Victor line.
Mr. Richard entered the phono g raph business
here in 1921 and has met with a striking success.
He is well known in musical circles, being the
leader of the Richmond Symphony Orchestra
and the T and D Orchestra.
REGISTERS UNDER NEW YORK lAWS
The Vocalstylc Music Co., of Cincinnrtti, 0.,
hrtS registered with the Secretary of State of
New York, namin g $100,000 as the amount of
crtpital stock to be utili zed for bus iness within
the State. The company recently opened an
Eastern bran ch at 32 West Fifteenth street,
New York.
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"HIS M6,~T~~} VOICE"
Victrola
REG . u.s. PAT. OFF
look under the lid and on the labels
for these Victor trade -marks
Victor Talking
Machine Co.
Camden. N. J.