Music Trade Review

44
THE
MUSIC
TRADE
REVIEW
DECEMBER
15, 1923
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CONDUCTED BY V. D. WALSH
FIRST STEP TAKEN TOWARDS ISSUING GENERAL CATALOG
,--
and ~'alue of a ge neral catalo g', but that an at­
tempt should be m ade for such preparation need
not longer be disputed. In takin g them into
consideration the size of the task can be vis­
ualized, the energy required for the preparation
can be not ed, the cost can be appro ximat ed,
the possible distribution can b e outlined and
th e cost per copy can be: est im a ted. All th ese
and numerous other questions wi ll be brought
forward and laid before the proper authorities
and interested parties for a decision as to a
complete catalog or a n enlargemen t, in some
manner, of those already in existence.
This will scttk, in one way or another, for all
time, or at least in the present decade, the
problem of a general catalog'. In the meantime
hardly anyo ne will discourage the work. A ll
wiJl undoubt ed ly lend a helping hand, but who is
to carry out the vo luminous detail s and bear
t he initial cost will, of cours e, have to be de­
cided later.
LIKELV TO REVIVE COUNTER SALES
BUVS "HEART=BROKEN ROSE"
Remick Number, "They'll Never Bring Up
Father 'Till They Tear Down Dinty Mo'o re's,"
Is Rapidly Becoming a Success
A. ]. Stasny Music Co. Buys Leading English
Fox-trot Hit Number
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I
"Heart-broken Rose," the fox-trot ballad hit
of England, written by Milt H agen and Sam
Goold, was purchased this we ek for American
publication by the A. J. Stasny Music Co., Inc.,
of 58 West Forty-fifth street, New York, which
outbid several publishers, by payin g the writers
a ver y large royalt y.
The s on g "Heart-broken Rose " has a curious
history, Written by two New York writ ers,
Milt Hagen and Sam Goold, it was first pub­
li shed by Dix & Co., Ltd., in London. Paul
S pe cht pla yed it at the New Corner House in
Piccadilly, where it was an instantaneous hit
la s t S umm er.
Mrs. A. J. Stasny, who was in L ondo n a t
th e time, heard the number and tried to secure
the American publication rights from the Eng­
li sh publisher, but t he I\.merican writers had
reserved the I\.merican copyright.
On Mrs.
Stasn y's return to Ncw York she interviewed
the writers , but discovered that ne go ti ations had
been already begun by other American finns.
A spirited biddin g followed, with the result that
the Stasny Co. this week secured the new hit
which has a lready b een recorded by th e English
Columbia Phonograph Co.
"JUST FOR TO=NIGHT" NIGHT
Paradise Ballroom , Newark, Devotes a Special
Evening to Number
Featuring "They'll Never Bring Up Father"
its other merits, the possi bilitie s of reviving
counter sales in a large way. The fam iliar
titl e attracts much attention and a display of
th e sheet music on the mus ic counters gencrally
creates sales.
Ample proof of thi s was recent ly demon­
strated by the S. S. Kresge sto re, of Lynn,
Mass., which gave the ti tle pa~es an rxclusive
window show in g an d the sheet music a con­
s pic uous place upon the co unter s, both of which
resulted in a considerable sale of the muSlC
during thi s spec ial drive.
The publishers are exp loitin g "They'll Never
Bri ng Up Father 'Ti ll Tht:y Tear Down Dinty
Moore's " on a national scale and, while it
hard ly will achieve the popularity of its prede­
cesso r, "Barney Goog le, " its sales, from pres­
ent indications, will be quite large,
Ray Miller ha s set aside lhe evcning of Tues­
day, D eccm ber 18, in hi s Paradise 13,t1lr oo1l1,
Newark, to be known as " Ju st for To-night"
night, in order to exp loit the well-known w a ltz
a ll eve nin g. /\.rrangemcnts ar e now being made
for a series of novelties and surp ri ses to be
held in order to bring as much attentio·n to th e
song as possible. Prizes will be g iven to the
amateur vocali sts s inging "Just for To-night"
by E. B, Marks Music Co., p ubli s her of the
waltz,
1\ publicity campai g n through the medium of
newspapers, circulars and signs has been
sta rt ed on "J ust for To-nigh t" in Newark and
nei ghbo ri ng towns , from whi ch Paradise dra\'is
a tr emen dou s patronage.
All music dealers
have been notified of the event, and are lendin g
all co-operation to it by window display s, an d
That Old Gang of Mine
Sittin' in a Corner
If 1 Can't Get the Sweetie 1 Want
(I Pity the Sweetie 1 Get)
-
Indiana Moon
When You Walked Out, Someone .
Else Walked Right In
Love (My Heart Is Calling You)
T en-T en-Tennessee
Kokomo
Roamin' to Wyomin'
Lovey Came Back
I Love the Girl Who Kisses
Why Should I Give My Love to You
Tell All the Folks in Kentucky (I'm
Comin' Home)
You Darling You
You
I Wish I Had Someone to Cry Over Me
Bit by Bit, You're Breaking My Heart
Nobody Else Can Love Me Like I
My Old Tomato. Can
Salt Your Sugar
I
Just One Kind Word
1
Universal Dance Folio
1
Special Edition for 1924
I
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,
The Jerome H. Remick & Co" Inc" new no\'­
elty song. "They'JI Never Bring Up Father 'Till
The y T ear Down Dinty Moore's," has, a mon g
­
SONGS THAT SELL
Resolution Ad to Compile General List at Central Point a Preliminary Step
Among the resolutions adopted at th e last
meeting of officers and directors of the National
i\ sso·ciation of Sheet Music Dealers, held in New
York City, was one that steps be taken to com­
pile a comp let e list of American music publica­
ti ons to be kept at a central point and made
ava ilab le to, all members of the Association.
This, it is thought, will bt: the first step towards
issui n g a propo sed general catalog a nd all music
publishers are requested to collaborate in th e
work.
Further encoura gement for a general catalog
was made rec ently wh en tht: Twin Ci ti es Sheet
Music D eale rs ' /\.ssociation signified its approval
of plans for such a compilation. This, toge ther
with the encouragement of some of the largest
dealers in the country, will undoubtedly make
the preliminary plans a lmost compulsory in
their carrying out.
There are, of co urse, a number of opinions
not only regarding th e advisability, fea s ibility
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1
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Song Gems from Irving Berlin's Third Annaal
MUSIC BOX REVUE
An Orange Grove in California
The Waltz of Long Ago
Little Butterfly
Tell Me a Bedtime Story
Learn to Do the Strut
Climbing Up the Scale
One Girl
IRVING BERLIN, Inc.
1607 Broadway, New York
are featuring the number on their counters and
walls. Exploitation of this kind proves to bring
big results to the dealers who co-operate in
this work.
ACTIVE IN COPVRIGHT WORK
E. C. Mills Visits Canada and Washington in
Interest of New Bill
E, C. Mills, chairman of the Exe cutive 80ard
of the ;-1u s ic Pub1i returned on Monday of this week from Canada,
where he spent several days conferring' on the
new Canadian ropyright Law which will shortly
go into effect, carr yi ng r ec iprocal right s for this
and ot h er countrie s.
Early thi s week Me. Mill, left for Washin g­
ton, D. c., in the int e rest of the new amendm ent
to our Copy ri ght Law, which is being placed
before the present session of rongress. There'
are se veral o th er propo'sed m easures which are
of interest to music publishers which will also
receive his attention.