Music Trade Review

DECEMBER 15, 1923
THE
MUSIC
TRADE
REVIEW
A. F. KIEFER NOW STARR JOBBER
ARTISTIC VICTOR HOLIDAY FOLDERS
Takes Over Kunde Holdings in Milwaukee, In­
cluding Distribution of Starr Phonographs
and Gennett Records in That Territory
Christmas Publicity for Dealer Distribution
Features Machines and Records
MILWAUKEE, VVIS., December 6.- Alfred F.
Kiefer announced recently that he had taken
over the holdings of A. G. Kunde, who had bee n
local distributor for Starr phonographs and
G;::nnett re co rds, excll1sively. Before taking
over this interest Mr. Kiefer was for a while
connected with the talking machine depart ment
of the Yahr & Lange Drug Co., Sonora dis­
tributor, and before that was for ten years ac-
43
The Victor Talking Ma ch in e Co. is distribut­
ing to the trade some exceptionally handsome
holiday folders designed for dealer distribution.
One of the folders, ha ndsomely illustrated in
colors, carries the complete line of Victor con­
sole, cabi net and portable instruments. The
cover of this folder contains a picture of th e
interior of the home with a Victor console
prominently displayed in the center of the room,
while behind it ar e pictures of the various
famou s Victor artists. The rear cover shows
the outside of a house in a Winter setting, with
a band grouped before it. Th e text is brief
and carries a Christmas atmosphere.
Anoth er folde r deals entirely with records
designed especially for Christmas. This is also
done in colors and the text on the front cover
urges the appropriateness of Victor records as
Christmas gifts.
THE TALKING MACHINE AS EDUCATOR
How Prof. Mohler's Lectures to School Teach­
ers at Columbia College on Cultivation of
Musical Taste and Appreciation Help
Mrs. and Mr. A. F. Kiefer
countant and auditor for the Hoffman Co.,
which concern formerly operated a phonograph
jobbing business. Besides th e exclusive repre­
sentation of Starr phonographs an d Gen nett
records, Mr. Ki efe r a lso maintains a twenty­
four-h our service department for Starr phono­
graphs. In this work he takes care of the local
Starr and Gennett dealers and as sures them of
prompt delivery by calling for and delivering
the repaired jobs.
RIGHT METHODS BUILD BIG TRADE
Records 60 Per Cent Increase in Business This
Year as Result of Making Store a Rendezvous
for Lovers of the Best in Music
NORTHAMPTON, MASS., December 7.- -The rec­
ord of business development here of the A. M.
McCollum Co., which is now k nown as the Con­
solidated Dry Goods Co., is an indication of
what can be accomplished through the ri g ht
kind of mercha ndisi ng methods. This year th e
bus in ess has shown an increase of 60 per cent
over the same period last year. T .argely re s pon ­
sible for this satisfactory state of affairs in the
talking machine department are H. C. Marsh,
manager, and Miss Marion Dragon, who is In
dire ct charge of the department. Mi ss Dragon
is an accomplished musician an d she has been
successful in building up a select clientele of
lovers of the best music. The talking machine
department is located in the basement of the
establishment. It has been attractively fit te d
up and is the rendezvous of the music lovers of
the city. Victor, Edison and Pooley machines
are featured by this live dealer.
NEW ORCHESTRAS FOR VOCALION '
Coleman's Hotel Ambassador and Club Troca­
dero Orchestras Signed Up to Record
Among the new Vocalion Red records to be
released shortly will be the first recordings of
the orchestras controlled b y Emil Coleman,
namely, the Ambassador Hotel Orchestra and
the Club Trocadero Orchestra, which have
been added to the long list of prominent dan ce
orchestras now playing for the Vocal ion. Th e
announcement of numb ers by it will be soon .
Lo uis H. Mohler, a \vcll -kn o wn author it y In
the educational world, has been conducting at
the Teachers' College, Col umb ia University,
New York, regular classes of g rade teachers
and music supervisors on th e su bj ec t of "How
to most s uccessfully cultivate th e taste for and
appreciation of good music among school chil­
dren." The subject matter of these le ssons, as
developed by Mr. M ohler, comprises specially
selected r ecords from th e Columbia catalog.
These selections a re taken from the symp hon y
list of records and the Columbia library of edu­
cational records. The teachers g o out to the
schools in the country an d practice Mr.
Mohler's methods wit h g reat success. To make
it possible for teachers to follow his method
after attending his classes and eve n wi thout
attending, Mr. Mohler ha s compiled a very thor­
ough outline of his co urs e, listing appropriate
records and explaining methods of instru ct ion.
and the proposItIon could be proved
sound from every angle, you wouldn' ,
hesitate, would you? Of course not,
but do you realize that a talking machine
department can be made to provide
sufficient revenue to take care of the
overhead on your entire establishment?
Thousands of other retail music mer­
chants have proved the above made
statement true and thousands of retail
music merchants have looked to The
Talking Machine World for guidance
in the matter of selecting the make of
talking machines they would handle, the
way they would map out their talking
machine department, etc.
REALTOR'S MESSAGE ON RECORDS
Special Reco rds Made for Minneapolis Firm
Teach Home Ownership
Mrl\ :-IEAPOLlS, MINN., December 7.·--For th e fir st
time in history real estat e precepts have been
inscribed on phonograph r-ecords and set to
music. The idea is the work of Dick Wood­
ruff, manager of the small house department of
Confer Bros., who has conceived the plan of
utilizing the talking machine as a mea ns tow ar d
teaching home ownership. The records, manu­
factured by an Eastern concern, have popular
airs sandwiched in between short talks on the
benefit s to be derived from home ownership.
More th a n 2,000 of thes e rec ords have been sent
out by mail by Confer Bros.
BRINGS RECORD ARTISTS TO CANTON
C:\NTON, 0., December 7.-0ne of the most ex­
tensi ve campaigns to stimulate interest in the
sale of Brunswick machi nes an d records has
been effected by George S. Dales, head of a
concern operating three r eta il music stores in
this part of the State, wh o has completed ar­
rangements for the ap pearan ce here all thi s
week of Bennie Krueger's Orchestra a t th e South
Main Gardens, th e largest dance pavilion in
this section. Mr. Krueger wi ll autograph hi s
records both at the dance hall and at the sto re .
A he avy adv ertising campaign is under way
her aldin g the eve nt.
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
C7~~LICING
.M.sA...~
",'WQ~~
The Talking Machine World is the
oldest and largest trade journal in the
world devoted exclusively to the talking
machine industry.
Some book, eh? Yes, and some encyclo­
pedia of the kind of information that
will positively double your income.
Don't miss your chance.
coupon now.
TALKING
Send in the
MACHINE WORLD,
383 Madison Ave .• New York C ity.
Please enter my subscription for one year. I want to
learn how to double my income via a talking machine
rlennrtment. Bilt me $2 at your co nven ience to cove r cost
of same.
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