Music Trade Review

THE . MDslC . TRADE REVIEW
bECEMBER IS, 192.i
3~
17J(;P~lfH
NT,vl
VIRTUOLO NATIONAL PUBLICITY ATTRACTS ATTENTION
NEW WELTE (LICENSEE) ARTIST
Hallet & Davis Piano Co. Campaign in National Mediums, Especially Its Holiday Advertising, a
Marguerite G.oebel Le Grand, Well-known Den­
ver Pianist and Pedagogue, t.o Record Exclu­
sively for Welte-Mignon (Licensee) Library
Strong Presentation of the Player-piano in the Home and in the Family
The nati o na l publicity of the Hall et & Davis
Piano Go. which has been a ppearing in th e
leadi ng magazines for s ome t ime past has a t­
tracted wide at t ention o wi ng to the excellent
eral public, and this in teres t is believed to have
resulted directly in the sal e of many in str um e nts.
A featur e of the a dve rti si n g that is particu­
la rl y commenda bl e is the national pricin g of
Illustration Used in Hallet & Davis National Advertisin.g
c ha ract er of the copy. Par ticu la rl y impressive
the va ri ous Virtuolo instruments, which reacts
h ave been the adv er tisements designed to stimu­
d ire ct ly to the benefit of both the dealer and th e
la t e Christmas bu ying which have occ upi ed full
purchasing publi c, serving to win the confidence
pages in the Saturday Evening Pos t a nd other
of th e latter. This nati onal pricing policy has
magazines.
been an important factor in the H a ll e t & Davis
In thi s holiday copy the Vi rtu o lo player-pian o
ad ve rti sing campaign.
The national ad ve rtisin g is designed to bene­
flas been feat ur ed particularly and the accom­
panying cu t is a rep roduct io n of the illu stration
fit th e dealer dire c tly, eac h adver tis ement ca rr y­
use d t o st ren gt hen the advertisement.
Th e
ing a line to infor m the reader t hat the name
of the nearest V ir t uolo dealer will be furnished
homeli ke character of t h e picture and th e human
interes t shown in it have attracted m uch a tten ­
on · req ues t to get her with illu s trate d catal ogs of
lion, not only from dealers, but from the gen-
the Vir tuolo line.
DOING GOOD PROMOTION WORK
Whitney-Blaine-Wildermuth Co ., Toledo, De­
velops Sales as a Result of Series of Concerts
Featuring Edna Beach Webb, Local Artist
TOLEDO, 0., D ecember 1I.- The \"" hit ney -Blaine ­
Vvild e rmuth Co., which entered the local field
h ere a few months ago with D. M. Blaine as
president and H enry C. Wildermuth as treas­
urer, both having ser ved a n app r enti ces hi p with
th e old Whitney & Curri e r Co., has bee n get­
ting excellent re su lts through the me d ium of
up-to-the-minut e p ublicit y methods, including
the giving of a series of concerts in this a nd a
number of o th er cities, includin g Bowling Green,
Findlay, F ostoria and Fremon t.
P!!!2~
A Single Valve Action
Simplified to the Point of Perfection
Now Being Used by Leading Manufacturers
Write for Full Particulars
PEERLESS PNEUMATIC ACTION CO.
488-486 E ••t 133rd Street
New York
Th e featured artist a t th e vari o us conce rt s
has b een Edna Beach Webb, concert-pianist,
who is well kn ow n for recordings s he has made
for th e W elte-M igno n lib rary. Assi~ting her
in the co nce rt s are Muriel LaFrance, co lora tu ra­
sop ran o, and Daniel McKenna, fluti s t. The in­
strument fe atured in the concert is the Aco usti­
gra nd, made by. Ch icker in g Bros., ' Chica go,
which the local represe nt atives a re putting for­
ward as the leader of the li ne. Miss Webb re­
cently pur chased an A coustigrand for her own
conce rt work.
A no th er piece of publici ty arranged by th e
Whitney-Blaine-Wildermuth Co. has been the
compi lation of a portfolio of photographs of
music ro.oms in Toledo hom es in wh ic h the
compa ny ha s insta lled Acoustigrands .
OPENI.NG NEW BRANCH STORES
ROCHESTER, N. Y., December II. - Several
branches .of the Maseline Music Shoppe, whose
central s tor e is a t 136 Fran\din s tr ee t, h ave been
established here recently. At p resen t Mr. Mase­
line is operating s tor es at Thurston road and
P enh ur st, at 434 Am es s treet and at SO Lake
avenue. Th e new bra nches were es tabli s hed,
accordin g to Mr. Maseline, t o keep down the
overhead expense. The B aldwin lin e of pianos
as weIl as complete lines of phonographs, rec­
ord a nd musical merchandise are carried.
.Marguerite Goe bel Le Grand, concert pianist
and teacher, of Denver, Co-Io., is' the la t est acc,es­
sio n to th e ranks o f bri lliant youn g American
arti s ts w ho re co rd exc lu siv el y for t he Welte­
Mignon (Licensee) .
Miss Le Grand began her musical career at
t he age of five, when s he appeared in her first
concert. Prof. Arthur Nikisch, famous peda-
Marguerite Goebel Le Grand
gogue o f Leipsic, w as intensely inte r es ted in
her re ma rka ble talent. He made her his m usi­
cal protege, advising her concerning teachers
and st udi es and in gene ral directing her musical
education.
Un der th e dir ec tion of Prof. Nikis ch, Miss
Le Grand s tudied under Melane Bering, oJ Leip­
sic, a pupil o f Weidenbach, Reinick e and Lisz t.
With this able tutela ge, Miss Le Grand de­
veloped into a pianis t o f exceptional technic
and great musical understandin g; she has won
much recognition throu g h her work in the Far
\Ves t. Reco·rdings made by her for th e Welte­
Mignon (License e) ar e in preparation and will
shortly be announced in the regular mon thly
re leases o f the D e Lu xe Reproducing Roll Corp.
TO OPEN ROCKAWAY MUSIC SHOP
Th e Rockaway Mu sic Shop is the name of a
new music concern which filed papers of incor­
poration in B rook lyn last week. A. and B.
Silver and F. Moss are the inco rporators. The
co nc ern w ill have a capital of $1,000 and will
ha ve Kessler Frost, 32 Co urt stree t, Brooklyn,
as legal representative.
WHITE,
~ON
CO.
Manufacturer. of
ORGAN AND PLAYER-PIANO
LEATHERS
530-540 Atlantic Ave. BOSTON, MASS.
1
Worcester Wind Motor CO.
WORCESTER. MASS.
Maker. of Ab.o)utely Sati.facto\y
WIND MOTORS for PLAYER PIANOS
AJao all kind. of Pneumatic. and Suppliel