Music Trade Review

38
THE
LUDWIG & LUDWIG CIRCULAR
TRADE
REVIEW
the completion of an extensive addition to our
present facilities which makes the Ludwig fac­
tory the larges t."
- - -' - - - - ­
Chicago Drum Manufacturers Issue Folder Giv­
ing History of the Firm
CHICAGO, ILL., Decembe r 1O.-Ludwig & Ludwig,
drum manufacturers, 1611 North Lincoln street,
ha ve iss ued an important little folder which is
being di s tributed to the trade . The circu lar
deal s wi th the progr ess ive growth of the com­
pa ny during th e pa s t fifteen year, with an out­
lin e of its accomplishments.
It is e ntitled " The Growth of An Ideal," and
the cov er shows three line drawings of the
factory in 1909, again in 1917, and finally the
present factor y, p roclaiming it as t he larg est
d ,um fa ctory in the world . The announcement
reads as follows:
"The steady g rowth of Ludwig & Ludwi g
fl"tlm humble obscurity in 1909 to th e present
pos iti o n as the world's la rgest manufacturer
of drum s and ac cessories is more el oqu e nt than
wor d s in r e vealing the popularity of the Ludwig'
line. vVe take pardonable pride in announ cin g
I
Wood-wind
MUSIC
FEATURING THE BUESCHER LINE
Foster's, in Providence, Giving Particular Atten­
tion to That Line in New Store
PROVIDENCE, R. 1., December 1O.- Foster's, mu sic
and je welry deal e r, at Dorrance and \,y'eybosset
streets , is e njoying a heavy pre-holiday trade in
B ue scher band in s trument s . The Buescher line,
mad e in Elkhart , Ind., by the Bues c her Band
Instrument Co., i< r e pres e nted exc lusiv ely in
this city by the Fost er store.
I n ne wspaper a d ve rti sements whic h announced
the opening of its ne w Dorrance street corner
entran ce la s t 'wee k the public wa s adyised th at
they co uld eas ily lea rn to p la ya Bu es cher saxo­
phone. It also adverti s ed the handsom e di s pla y
o f Bu es ch e r in s trulllent s in the bi g new Dor­
ranc e street window.
Consult the Universal Want Directory of
The ReView. In it advertisements are inserted
free of charge for men who desire positions.
Instruments
DECEMBER 15, 1923
PAST YEAR PROVES A GOOD ONE
Edward Bie1, of Progressive Musical Instrument
Corp., Analyzes Hs Developments
"D uring the year 1923 the sale of musical in­
strume nts and musical merchandise gained con­
siderably in those st ores that already had a
stock of the vario us instruments a nd also a
decided trend toward car rying everything in
music has been displayed by the phonograph
dtal e r. He has at last reali ze d that musical
m erchan di se is a part of his business and di­
r ectl y as sociated wi th the selli'ng of a ny musical
instrument. In this r espect, too , r adio has found
its pla ce in the l1lu s ical merchandise shop," said
Fdwa rd 1:3iel, trea s urer of the Progressive Musi·
cal In s trument Corp., N e w Yo rk.
"The music dealer is probabl y th e best sales·
man of the insta lment plan propo sition and nol
only ha s he the facilities in which to demon·
s trate radio, but he a lso has the art of perfecl
',a les l1l a nship.
"The year 1924 should again se e a greal
n;u s ical instrum e nt and radio bu s ine ss. Greal
st ride s forward in m er c handising will b e tak e n
in both industri es , as th e instalment plan has
played a grea t part re s ultin g in volume sa le s."
NEW QUARTERS IN WASHINGTON, D.
Brunswick Shop, Handling. General Music Line.
Now Located on Fourteenth Street, N. W.
\;V ASH I NGTON, D. 'c., D ece mhe r 10. The Brun s­
wi ck S hop, whi c h ha s conducted a big musi cal
merchandis e bu sine ss at 1404 Park road for the
pas t four y ear,;, has moved to 3316 Fourteenth
street, No rthwest, wher e a handsom,e s tore has
be en complete l) equipped with an up-to-date
line of sm all goods. This store features the
Brunswick line of talking machines and records .
Highest Standard
Quality Supreme
Have the Endorsement
of America's Foremost
Artists.
Send for our Catalog E.
Instruments for the Reed
Section of the Band.
EVERYTHING IN
The Tenor-banjo 'Vith the Fioatln" Head
MUSICAL,MERCHANDISE
nUS/CRL INSTRUI'1ENT
Harry Pedler & Co.
Incorporated
.Elkhart
Ind.
1 he Gibson
Masterlone
TENOR-BANJO
Black Dia.mond
Strings
THE WORLD'S BEST
Famous Gibson bracketless rim, Gibson to-ne­
projector. Gibson short scale. and many other
exclusive Gibson teatures. The most banjo tor
the least money. The most tone tor the least
el!ort and least expense. Must be seen, played
and heard to be appreciated. Every Instrument
guaranteed tor lite.
Write tor descriptive
circular.
Gibson Mandolin - Guitar Co.
612 Parsone Street
KALAMAZOO, MICHIGAN
SEND FOR TRADE PRICE LIST OF
for
Violin, Viola,
'Cello and Bass
National Musical String Co.
New Brunlwick, N. J.
MULLER & KAPLAN
c. MEISEL, Inc.
The Felsberg Co.
Sacc_n 10 Moalbebc. I: Whlttem.r.
MUSICAL INSTRUMENTS
AT WHOLESALE
Sold by all leaJinll jobber.
New Vorl
MUSICAL INSTRUMfNT CASlS
Sprigg and Croll Stl., Ne_rk. N.J.
is the different metal Violin 'E' String all the violinists are ask­
ing for. Endorsed by KREISLER. ELMAN, FLESCH, VIDAS,
MACMILLEN, and others. To introduce the line we offer SIL VERIN at prices that defy
competition.
Write us for fulll'articulars.
SIL VERIN
CARL
FI~CHER
Cooper Square
I1RKERS SINCE 1883
THE FRED GRETSCH MFG.C9
bO BROADWAY- BROOKLYN, '
OLIVER nrrSON CO
BOS'I'ON. MASS
Manufacturer.
Importera and Jobbera of
MUSICAL
. MERCHANDISE
Attractive Speciaiti-es
Mode'rn Service
ESTABLISHED IS34
154 East 85th St., N. Y.
E.tabli.heJ 1B7B
4 St. Mark. Place
c.
New York
GEORGE CLOOS, Inc.
E,tablilhed 1862
Manufacturer 01 All Kind. of
FLUTES, PICCOLOS. CLARIONETS, FIFES, DRUM·
STICKS, DRUM·MAJORS' AND LEADERS' BATONS
Repairing Neatly and Promptly Done
1659 Stephen Sl.• Ridgewood P. 0 .. Brooklyn
Gold Medal Strings
for musical instrument.
Gold-plated Steel and
Wound Strine.
Gibson Musical String Co.
Belleville
N. J.