Music Trade Review

THE MUSIC TRADE REVIEW
162
DECEMBER
Four Certain Methods of.Building
Most Popular Music Book Sales
.
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METHOD I-Window displays. Use your display win­
dows to bring passersby into the store. Our window
trim service helps greatly. Always keep the windows
well lighted. The display of violins, saxophones, etc.,
can he made more effective and profitable by showing
the .individual MOST POPULAR MUSIC BOOK -re­
lating to the instrument.
METHOD 2-Store Display. Identify the interior of
your store with MOST POPULAR MUSIC BOOK ad­
vertising and sales helps so that all customers will be
constantly reminded that you sell these publications.
One effective help is the display of the Series on an
exclusive table or wall rack, etc.
METHOD 3-Talking Points. Know the bDoks and
their contents, and when a customer asks for any par­
ticular selection you will at once know the book that
contains it. Help them to select the right book.
METHOD 4-Selling by Mail. You are entitled to
the MOST POPULAR MUSIC BOOK business of your
community. Write for it. Employ some of our circular
matter to increase the number of music buyers you
serve. Added customers mean not only more MOST
POPULAR MUSIC BOOK sales, but will increase the
volume of your business in other directions.
The MOST POPULAR SERIES OF MUSIC BOOKS is a complete
music store in itself-a MOST POPULAR MUSIC BOOK for every
lover of music and every popular instrument.
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HINDS, HAYDEN & ELDREDGE, Inc.
Music Publishers
11-15 Union Square, West
NEW YORK CITY
8, 1923