Music Trade Review

Issue: 1923 Vol. 77 N. 23

THE MUSIC TRADE REVIEW
162
DECEMBER
Four Certain Methods of.Building
Most Popular Music Book Sales
.
,.
METHOD I-Window displays. Use your display win­
dows to bring passersby into the store. Our window
trim service helps greatly. Always keep the windows
well lighted. The display of violins, saxophones, etc.,
can he made more effective and profitable by showing
the .individual MOST POPULAR MUSIC BOOK -re­
lating to the instrument.
METHOD 2-Store Display. Identify the interior of
your store with MOST POPULAR MUSIC BOOK ad­
vertising and sales helps so that all customers will be
constantly reminded that you sell these publications.
One effective help is the display of the Series on an
exclusive table or wall rack, etc.
METHOD 3-Talking Points. Know the bDoks and
their contents, and when a customer asks for any par­
ticular selection you will at once know the book that
contains it. Help them to select the right book.
METHOD 4-Selling by Mail. You are entitled to
the MOST POPULAR MUSIC BOOK business of your
community. Write for it. Employ some of our circular
matter to increase the number of music buyers you
serve. Added customers mean not only more MOST
POPULAR MUSIC BOOK sales, but will increase the
volume of your business in other directions.
The MOST POPULAR SERIES OF MUSIC BOOKS is a complete
music store in itself-a MOST POPULAR MUSIC BOOK for every
lover of music and every popular instrument.
~
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,
HINDS, HAYDEN & ELDREDGE, Inc.
Music Publishers
11-15 Union Square, West
NEW YORK CITY
8, 1923
STEINWAY
i...­
182 3,19 2 3
HUNDREDTH
ANNIVERSARY YEAR
r--­
One of the contributory reasons why the Stein way
Piano is reco gnizt:d as
The World's Standard
~1r~~.
may be found in the fact that since its inception it has
been made under the supervision of members of the Stein·
way family, and embodied in it are certain improvements
found in no o ther inst rumen t.
It is not merely the combination of wood, felts and
metals, hut it is the knowing how to combine them in
order to produce the highest musical results which has
made the Stein way the piano by which all others are
m easured.
AMERICA'S OLDEST
WORLD RENOWNED
THE STEINWA Y
roo-
is a work of creative art which stands alone-unquali.
fiedly the best.
I
----,
~
STEINWAY & SONS
LONDON
NEW YORK
Since 1844
SUCCESS
i. assured the dealer who takes advantage of
The Baldwin Co-operative Plan
which offers every opportunity to represent under the most favorable
conditions a complete hne of high.grade pianos, players and reproducers.
For information write
.14talburinJiano(fompanv
/"corfJor"t.d
Chicago
St. Loui.
Dal1a.
Cincinnati
Indianapolis
Loui.vil1e
PEASE
NeW' York
Denver
San Francisc.o
PEASE PIANO CO.
Geaera' Oftioe.
MEHLIN
PIANOS
M. Schulz Co.
Schulz Small Grand
Schalz Electric ExpreslioD PiaDo
••A Leader Among Leaders"
PAUL G. MERLIN & SONS
"al. 05". a.oI Facterjell
509 Fifth Ave., aear 42d St.
Broadway froDi 20th to 2ht SII.
NEW YO.&
WEST NEW YORI, N. J.
jlastttt & ~alUlin
.,
Factoriel: CHICAGO
lliano~
A PIANO OF NOTABLE DISTINCTION
Established 1842315 North Howard St.,BALTIMORE, MD.
711 Milwauk•• AYe., CHICAGO
Ca.dl.r Bid..
Atl_. G.
~ Iuphona,Soln Euphona and EuphonaReprocludai~_
CHICAGO
Piano., Player. and Reproducing Piano.
GENERAL OFFICES
((bas. ~. ~titff, Jnc.
Officel' •
THE CABLE COMPANY
E.tabli.bed
1860
BIDDLE MANUFACTURING
CORPORATION
The EASY.TO.SELL Line
New York City
Cypress Avenue, at 133rd Street
BAUER PIANOS
MANUFACTU~·HEADQUAR~
305 South Wabash Avenue
KNABE
The World's Best Piano
A QUALITY PRODUCT
FOR OVER
QUARTER. OF A CENTURY
Schulz Upright PiaDo
Schulz Player·Piano
x.... -'Conover, Cable, Kingsbury and Wellineton Ptuu.cCaoJ."lol.
THE MOST COSTLY PIANO IN THE WORLD
BOSTON
Founded 186'
M.,.e rlaa" '.0.000 Pia",.. a"tI PI"".,.-Pianoe Matle flntl Soltl Sin". , •• :1
Wareree••:
FACTO.~ES
BrODX, N. Y. C.
Le"ett Ave. aDd Barry St.
POOLE·
~BOSTON-
::
CHICAGO
WAREROOMS
39th St. and Fifth A vee
NEW YORK
Divilion Americaa Pia DO Co.
GRAND AND UPRIGHT PI ANOS
AND
PLAYER PIANOS

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