Music Trade Review

"
-- ,
'-'
DECEMBER 1, 1923
THE
REVlEW
35
Various Departments on Overtime Basis in Effort to Meet Heavy Demands for Victrolas and
Records-Substantial Increase in Record Business Is Reported
At the present time the factory of the Victor
Talking Machin e Co. is o'ne of th e busiest
manufacturing plants in the East with all de­
partments working full time under pressure and
a goodly number of them overtime in an e ffort
to keep up with the demand for both machines
and records, and to overcome th e annual short­
age that is already making itself felt in respect
to the former product.
The immense building just completed to
house an addition to the company's record
pressing plant has not yet been occupied for
that purpose, although it will be soon after the
first of the year, the empty space is being util­
ized to good advantage in helping out tem­
porarily other departments of the business
According to officials of the compan y the de­
mand for records has shown a subs tan tial in­
crease over that registered during previous
years, due to two causes, among others. First,
the new system of weekly releases which makes
for a heavier distribution of popular numbers,
and, second, the double facing of Red Seal rec­
ords, a no mean task in itself, which has served
to stimula te that division of the record business.
While utili zi ng their existing facilities to the
uttermost, the Victor Co. is busily engaged in
perfecting, and, for that matter, carrying out
plan s for increased production right along the
line. These includ e the new p ressing plant in
Camd en, the building for which is now com­
pleted, and the record ing and pressing plant in
Oakland, Cal., which is now actively under
co nstructio n and which when completed will
serve to take considerable pre ss ure off the main
headquarters.
NEW COLUMBIA TRADE=MARK
KAUFMAN & BAER SECURE SONORA
Attractive Design Features Word "Columbia"
and the "Notes"-New Trade-mark Effective
Prominent Pittsburgh Department Store Closes
Important Deal With Sonora Jobber-Com­
plete Line of Instruments Placed on Display
"
l'ITTSEL I~GH , p;\"
~ovember 24.· , The Sonora
Distri bu tin g Co., of this city, Sonora jobber for
this territory, clos ed a n importa nt contract re­
cently with the Kaufm an & Baer Co., whereby
this well-kn ow n depa rt me nt store will carry a
com plete line of Sonora phonographs . .This
deal was close d by Earl Miller, of the Sonora
Distributing Co.'s sal es staff, and arrangements
have bee n made for an artistic display of the
Sonora product. H. Milton Miller, manager of
the company, is enthusiastic over closing thi s
deal, which places the Sonora line in one of the
la rgest departme nt sto res between New York
and Chicago. Geor g e Israel, merchan.;iise man­
ager of the Kaufma n & Baer Co., and Thos. ].
Coyne, mana ge r of the store's talking machine
department, represent ed the department store in
the negotiations which have just been closed.
New Columbia Trade-mark
evidence, but it will be noticed that there
is no reference to any name of the product
except the word "Columbia." The new trade­
mark will be a prominent feature in the mam- '
moth advertising campaign introdu ce d by the DE FOREEST SELLS WARREN, 0., STORE
Columbia Phonograph Co. a few weeks ago
and it is suggested to Columbia d ealers that Stewart-Edison Co. Takes Over Business of De
they scrap all of the old trade-marks, u sing
Foreest Music Co. in That City
the new trade-mark in their publicity matter.
WARREI', 0., N ovembc:r 24.-,\nn ouncement is
K. R. PERKINS ON BRUNSWICK STAFF made o l the sale of th e De Fore es t Music Co.
to the Stewa rt-Edison Co. of this ci ty. The
Well-known Wholesale Traveler Joins Bruns­
sa le includes th e fixture s a nd the Victor agency.
wick New York Staff-Popular in Trade
The De Forees t store in this city h as beert
a real musical cen ter and in making the an­
Kenneth R. Perkins, one of the most popular noun ce ment Mr. De F o reest expressed his r eg ret
wh olesale travelers in the metropolitan terri­
in leaving the city. He is heavil y interested in
tory, has been appointed a represe ntative on the busin ess in Greenvill e a nd Sharon, Pa., and his
New York staff of the Eastern phonograph di­
interests there have he co me so extensive that
vision of the Brun swick-Balke-Coll ender Co.
he d eci ded to close th e local store. The Stew­
He is an addition to th e Brunswick staff and ut-Edison Co. has been in business here for
his appointment means no change in the pres­
severa l years, operating an Edison shop on
North Park aven ue.
.
en,t personnel of the organization. Mr. Perkins
was for five years a sales representati ve of
the Sonora Phonog raph Co. in th e metropolitan GETTING THE RECORD UST TO BUYER
district. During hi s first year's connection with
that co mpa ny he w as in charge of the dealers'
The advertising d epar tment of the Columbia
service depa rtment, and during the past two
Graphophone Co., New York, announced re­
yea rs he was associated with the Greater City cen tly that beginning with the January issue of
the Co lumbia record supplement there would be
Phonograph Co., Sonora jobber.
introdu ce d a radica l departure in the mailing
of these suppl em e nts. Instead of using the
M. TRUDA OPENS BUFFALO STORE
usual supplement enve lope, the supplement it­
BTJFFALo, ;.J. Y, November 24.- M. Truda, of self will be nea tly addressed and stamped on the
Kenm o r e, a suburb of Buffalo, recent ly opened
back cover, thereby enabling the re cipient of
the suppl emen t to thoroughly appreciate the
a new stor-e, the late st addition to the music
fine art work that chara cterizes the supplement
business of this cit y. Thi s shop is ideally ar­
ranged and most mod ern fi xt ures obtainable
cover. Columbi a a dvertising exec utives believe
u sed throughout. Columbia phonogra ph s a nd
that an envelo pe, no matter how attracti ve,
stand s a n excellent chance 'of taking the short­
reco rd s a re featur ed . Orchestra con ce rts, so u­
venirs, plenty of a d v'ertising and some th in g
e~t rout e from the mail box to the waste basket
w ithout eve r being opened, but the presenta­
l1nique in the way of a record artist's appear­
a nce fe a tured the op eni n g. M. Truda is na­
lion of a sup plement addressed directl y on its
tionall y fa mo us for his knowledge and judg­
cove r IS calcula ted to give it maximum value
ment of old violins.
as an attention getter.
111
\~
TRADE
THE VICTOR CO. PLANT IS WORKING AT TOP PRESSURE
The Columbia Phonog ra ph Co. has be en con­
gratulated upon the simplicity and attractive ness
of its new trade-m a rk, a reproduction of which
is shown herewith . The famous notes are still
G
MUSIC
and the proposition could be proved
sound from every angle, you wouldn't
hesitate, would you? Of course not,
but do you , realize that a talking machine
, department can be made to provide
,sufficient revenue to take care of the
overhead on your entire establishment 7
Thousands of other retail music mer­
chants have proved the above made
statement true and thousands of retail
music merchants have looked to The
Talking Machine World for guidance
in the matter of selecting the make of
talking machines they would handle. (he
way they would map out their talking
machine department, etc.
The T aiking Machine World is the
oldest and largest trade journal in the
world devoted exclusively to the talking '
machine industry.
Some book, eh? Yes, and some encyclo,
pedia of the kind of information that
will positively double your income.
Don't miss your chance.
coupon now.
Send in the
TALKING MACHINE WORLD,
383 Madison Ave., New York C ity.
Please enter my subscription for one year. I wa nt to
learn how to double m y income via a talking machine
depar tment. Bill me $2 a t your conv enience to cover cost
of same.
Name ..... .. ....... . ........ ... .... _, . . , . . ... ... . .
Firm ... . . . ............ . . . ... , ..... .•.. . ....
Street .. . ..... . . ...... ' ......... . ... . . .. . . . . .
City and State . •.. .................. ... .. •. . . ..... . . . . ..