Music Trade Review

THE
34
MUSIC
TRADE
REVIEW
DECEMBER 1, 1923
~~
~
0~
-:JV~J
TWO NEW VICTOR CO. OFFICIALs
APPOINTED VOCALION RECORD DEALER
NEW COLUMBIA LABELS READV
E. R. F. Johnson, Son of President of Company,
Is Elected a Vice-president-Ge'O. W. Smith,
Jr., Appointed General Superintendent of
Manufacturing Department of the Company
Bloomingdale's to Handle Complete Vocalion
Record Line-Deal Closed by Musical Prod­
ucts Distributing Co., New York Jobber
Distinctive Set of Labels Will Appear on All
Columbia Records-Attractive Design With
an Effective and Distinctive Display
Herbert D. Berkeley, manager of the phono­
g raph department of .Bloomingdale Bros., New
York, announced recently that this store had
arranged to carry in this department a com ­
plete line of \' ocali'On Red records, manufac­
tured by the Aeolian Co. Th is Important deal
was closed by the Musi cal Product~ Distribut­
ing Co., New Y'Ork, jobbers for VO'calion Red
records in metropo lit an territory, and B. D.
Co len , presid ent of this company, is hi g hly
gratifi ed to add Bloomingdale's to the growing
list of ~ ew York Vocalion rec'Ord dealers.
COl nmcnc ing w ith th e Janu ary supplement as
a unit and on all repressings of previou sly listed
records sta rting at on ce, the Columbia Phono­
graph Co. will use a new label th a t is distinctive
and entirel y different from the labels used in
CAMDEN, K. J., KO \'e mber 26. Two imp'Ortant
changes in the official p~rson n e l of the Victor
SONORA SIGN BRINGS BUSINESS
Risik & Ray Find That the Right Kind of Pub­
licity Results in Sales Stimulation
Amon g the new Sonora dealers in N ew York
terr itory who are closing an excellent Fall busi­
n ess is the firm of Ri sik & Ray, lo cate d at
\03rd . account, which was recen tly opened by th e
Grea ter City PhonC?graph Co., Sonora jobber in
metropolitan territory , is splendidly situ ated t'O
cat e r to a residential trade, and t he large Sonora
E. R. F. Johnson
Talkin g Mac hin e Co. have been announced at
t h(' ge ne ral offi ce, o·f the company here.
Th e: first con cer ns the e ntrance of E. R. F.
John so n, ,on of Eldridge R. Johnson, founder
and (Hesident of th e \i ctor C'O., into the offici a l
Victo r fa mily thou£h his electio n as vice -presi­
dent of th e co mpan y, and th" second a nn'Ou nce­
fnent is to the effect that Geor,; e \1\'. Smith, Jr. ,
has be, ~ n appointed .£ encra l sup erintend e nt oi
the lilanl1 i acturin ~' dppartll1 e nt.
Mr. Johnson t,lkes up his new duti, 's with a
bro,ld kn owk clg-e Oi' th e Vic tor Co. bus ine ss
tucly oi the com­
pany's bu sin ess in all it s \-ario\\5 deparllllents
to which he has devot ed several years.
Mr. Smith joined the '\ ictor Co. at the close
of the war. 1 [e wa s s tationed a t the Victor Co .'s
fa ctory as an en ~ ineerin!2' and inspection officer
for t he U nited States Navy in connf'c tion wit h
aircraft producti'On and prior to' the war was
cnga ged in automobile engineeri n.c:·.
GELIA BROS. OPEN COLUMBIA STORE
BUFFALO, "i. Y., Nove mber 26. -Ce lia Bros. , ' 01'('11­
l:nown orc hestr a icack rs of tleis cit'.·, ha \'c take ll
over the Columbia store fO"m erl y ow ned b y
F. G. Va ll one . i':xtcn s ive a lt eration.; have bee n
made and th r ~torc c nhrgcd by the addili o n
OJ four hcarin {~ room s. A full lill (, of the new
Co lumbi a phono·graph ; anc! '\Jew Proce ss rec
ords are now 011 the floor. The Cel ia Gro~.
Orch estra Inrni s hecl a splendid program 011 thL
day of th~ iorm a l op enin g.
The Victrola department of G. Schirmer, Inc .,
.1 E" st Fort) -third street, New York City, has
been taken Over by the 'W idener Shops, and in
the futu re wi ll be operated by that concern.
Risik & Ray's Establishment in New York
sign on thc side of the building indicates the
effec tive way in wh ich the Sonora line is being
featured by this dealer.
BRUNSWICK WEEK IN ATLANTA
-\T;A~:TA, C .\ ., November 24. The J.udden &
Hat e" Southern Mu~ic House, oi this city, rc ·
ce ntl-; h eld a s pecial "Brunsw ick \i\! ee k" which
l)j'o\' ~d a b ' g- success in point of s:\lrs.
Each
c"c n;n g of the week a ,pecial recital was ;.;iven,
l1 sin,~ \tlant;, loca l tal ent and demonstr at ing
th .. nrulb wick ta lking lil achine to th e large
alldi c n cc~ \\hich atte nd ed .
A full di s play of
th,' 1q24 ' ~ rlln sw ick lin e w: \- ma de.
G. H. DEACON RECEIVES PROMOTION
CIEVI:usn, 0., ?\'ovc mher 28. - Gcor~l: H.
Dea con, of Scranton, i'a., has just bfen ap­
pointed s<1.lcs man '1~ cr of th e Cleveland Talking
Machine Co.
i PHONOCRAPHS
AND
The Artistic New Columbia Label
previolls years. A reproduction of the label is
shown herewith, but the black and white repro­
duction hardl) does justice to the attractive
colorings that characterize thl: new series of
labels.
According to an anno uncem ent sent 'Out by
Geo. W. Hopkins, genera l sales mana ger of the
company, the new labels will be classified as
follows: go ld lal.>e l for a special li s t of sym­
phon y arti s ts; s il\(',- label for th e balance of
sym phony artist,;; bron ze label to r eplace th e
present blu e label , or 75-cent record; g reen
label to rep la ce tht pres e nt green label, repre­
senti ng r ec ord s in the for ei g n la n g ua g e catalog
made in America, ancl the blue lab el for fo reign
language record s made abroad. vVh ile the color
for each classification is different than the other
colors in th e seri es, the ge neral desi g n for a ll
of the labels is similar, with the word "Colu m­
bia" prominentl:., displayed between two un­
folded red , ",hit e and blue flags and the new
Columbia tracle-rll ar k at the top.
Columbia dealers 'sho have received samples
of the new labds arc enthusiastic regarding
their artistic design and their advertising value,
as there is a minimum of typ e matter ,·..ith a
mos t effective L'y out. It is understood that
coincide nt with the issuance 'Of the new labels
a new numberin g ~ystc m will also be announce d.
VERBECK CO. DOING BIG BUSINESS
BUFF\IO, 1\. Y., :-Juvc lvIusical Sales Co., Co lUlnbia dealers of this
city, received th eir fir st shipment of thl: new
Columbi a phonographs last week anu ,",ere CO/11­
pell ed t'O re'Order at once. Energetic sal es work
did the trick. :{ew Pro cess record s sales at
thi s store ha ve been phenomenal and tw o sale s
pe l: sons h a\~ bCPll added in the re co rd depart ­
l~lent.
RECORDS
THE BRUNSWICK-BALKE-COLLENDER CO.
CHICAGO
NEW YORK
CINCI""NATI
_