Music Trade Review

6
THE MUSIC TRADE. REVIEW
NOV EMBER
10, 1923
Money-making News
Read this great announcement!
On November 17th there will be put on sale for 25 cents a Special
Demonstration Columbia New Process Record featuring Charles Hackett,
Toscha Seidel, the Columbia Symphony Orchestra, and Ted Lewis and
His Band. With such a remarkable record available at such a low price,
you will have a wonderful opportunity to -prove to all music lovers in
your territory the unmatchable quality of Columbia New Process Records.
This record is not an advertisement. It is a
standard size, lO-inch, double-faced record. It
is special only in the sense that it has been
prepared to demonstrate how perfectly and free
from surface noise, four different classes of
music are reproduced on Columbia New Process
Records.
Every Columbia Dealer can readily see how this
remarkable record will benefit him. The ' popu­
larity and enthusiasm for Columbia New Proc­
ess Records which exists all over the country
will now be increased to a greater extent than
ever before. For, regardless of how skeptical a
phonograph owner has been, he cannot pass by
this opportunity to buy such a remarkable record
at such an astonishingly low price. And once he
plays it he will be convinced forever that every
claim we have made for Columbia New Process
Records is true in every respect. The result is
obvious-you will have new customers and more
record sales.
On the other side is a fox-trot medley-"Popu­
lar Favorites," played by Ted Lewis and His
Band, illustrious grand potentates of the Temple
of Terpsichore.
As you consider the celebrities which have been
assembled to make this record, you can see, as
will your trade, that this Special Demonstration
Record is worth many times its cost. In fact, it
would require several dollars to purchase rec­
ords featuring all of these famous artists. '
To help you sell this record, a full-page adver.­
tisement will be run in The Saturday Evening
Post on November 17th, and in the great news­
papers all over the country on Sunday, Novem­
ber 25th.
In the Sunday newspapers, the American
Weekly, rotogravure and black and white sec­
tions will be used in presenting this advertise­
ment~ Nearly ten millions of readers will see it,
The Record Itself
On one side of this special record is Franz
Schubert's "Serenade," arranged as a tenor solo,
sung by Charles Hackett, the greatest American
tenor of to-day; as a violin solo played by Toscha
Seidel, the famous violinist, and an orchestral
rendition by the Columbia Symphony Orchestra.
Now is the time to send in your orders for this
Special Demonstration Record. You can't afford
to delay, for it will be in demand as soon as the
announcement is made. You will receive the
same per cent of profit on this record as on all
Columbia Records.
.,Olum~.
NeuJ Process
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18
RECORDS
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COLUMBIA PHONOGRAPH