Classic Mode

Music Trade Review

Issue: 1923 Vol. 77 N. 19

6
THE MUSIC TRADE. REVIEW
NOV EMBER
10, 1923
Money-making News
Read this great announcement!
On November 17th there will be put on sale for 25 cents a Special
Demonstration Columbia New Process Record featuring Charles Hackett,
Toscha Seidel, the Columbia Symphony Orchestra, and Ted Lewis and
His Band. With such a remarkable record available at such a low price,
you will have a wonderful opportunity to -prove to all music lovers in
your territory the unmatchable quality of Columbia New Process Records.
This record is not an advertisement. It is a
standard size, lO-inch, double-faced record. It
is special only in the sense that it has been
prepared to demonstrate how perfectly and free
from surface noise, four different classes of
music are reproduced on Columbia New Process
Records.
Every Columbia Dealer can readily see how this
remarkable record will benefit him. The ' popu­
larity and enthusiasm for Columbia New Proc­
ess Records which exists all over the country
will now be increased to a greater extent than
ever before. For, regardless of how skeptical a
phonograph owner has been, he cannot pass by
this opportunity to buy such a remarkable record
at such an astonishingly low price. And once he
plays it he will be convinced forever that every
claim we have made for Columbia New Process
Records is true in every respect. The result is
obvious-you will have new customers and more
record sales.
On the other side is a fox-trot medley-"Popu­
lar Favorites," played by Ted Lewis and His
Band, illustrious grand potentates of the Temple
of Terpsichore.
As you consider the celebrities which have been
assembled to make this record, you can see, as
will your trade, that this Special Demonstration
Record is worth many times its cost. In fact, it
would require several dollars to purchase rec­
ords featuring all of these famous artists. '
To help you sell this record, a full-page adver.­
tisement will be run in The Saturday Evening
Post on November 17th, and in the great news­
papers all over the country on Sunday, Novem­
ber 25th.
In the Sunday newspapers, the American
Weekly, rotogravure and black and white sec­
tions will be used in presenting this advertise­
ment~ Nearly ten millions of readers will see it,
The Record Itself
On one side of this special record is Franz
Schubert's "Serenade," arranged as a tenor solo,
sung by Charles Hackett, the greatest American
tenor of to-day; as a violin solo played by Toscha
Seidel, the famous violinist, and an orchestral
rendition by the Columbia Symphony Orchestra.
Now is the time to send in your orders for this
Special Demonstration Record. You can't afford
to delay, for it will be in demand as soon as the
announcement is made. You will receive the
same per cent of profit on this record as on all
Columbia Records.
.,Olum~.
NeuJ Process
•
18
RECORDS
#.
COLUMBIA PHONOGRAPH
NOVEMBER
MUSIC
THE
10, 1923
TRADE
7
REVIEW
for Columbia Dealers
Advertising to millions!
Below is a greatly reduced reproduction of the full-page advertisement which will
announce the Special Demonstration Columbia New Process Record in forty-three
great Sunday newspapers and The Saturday Evening Post. Millions of readers will
see this advertisement.
To concentrate the demand for this Special Demonstration Record, created by
this powerful pUblicity, on your store, we will see that you are supplied with a strik­
ing window poster in colors and a series of ready-made newspaper advertisements,
stereotypes or mats, which you can secure, without cost, from your distributor.
GJhis special demonstration
Columbia
. ­
New Process RECORD
...
" ,­
'0­
Show;n, [he "minlwl
B
YEAR ago we startled the phonograph
by
A
method of making phonograph rtcords- a
world
..
announcing an entirely new
method discovered, patented , and perfected tly
us-by which the insistent and stridtnt scratch
r
<:
.~
"
The Ollttt 01 pllyin,
.uTheca .r~ m.dc of •
....b.lance liver which
the ncedlcnavd •• li:nou
inludibly. The centrt
corei,built much b.rcl.n
to rn;,l ..... upinC.
8
To prove the ftntnatchable quality of Columbia New Process Records. go and buy from any
Columbia Dealer this special demonstration double-faced record-featuring Charles
Hackett. Toscha Seidel, the Columbia Symphony Orchestra, and Ted Lewis and His Band.
T.. d~ Srll.l
&
cruntru.ction 01 Cf)l umbi ..
New P'OCf.U Rc:cord,.
of needle noise was practicall y diminated.
With' this announcement, Columbia New
Process Records I.eaped into tremendous popu·
larit}'. But wonderful as has been this succas,
there aR still thousands of phono ~rap h owners
who have not yet known the joy 'of owning and
playing Columbia New Process Records.
It is to convince th~ thousands of phono·
graph owners that the Columbia New Process
Record is Ihe 9rfolnt improwmfnt in r((ord
mdin9 since 11t( invl1ltion of the phon 09r(1~It.
that we, in co-operation with Columbia
Dealers, make.this remarkable offer:
For only 25c. we will place in your hands
this sample Co lumbia New Process Record
featuring four classes of music-Ch:u:les
Hack.ett, the greateSt Amtric a n tenor;
Toscha Seidel. the famous violinist; the
Colum~a Symphony Orchestra; and Ted
Lewis' and His Band.
COMP"ANY
It is a sta ndard-size, lO·inch. double·factd
record th at would sell regullrl)' at four
times the price. On sale November 19th.
Go then to any Coh.l~bia Dealer and
purchase this sp<'ciai Columbia New Process
Record . Take· the record home ·and play it on
~~ou/or';:~~~~:~~~o~;::b~¥e~hLe:~:~~d fH~~
Band. .Note the faultless recording of the
music, tire nicety of instrumental b:llancc-the
distinctiveness without blare.
phony Orchutra ,...jth a U the ildtlity 10 the tone of
every instrument thai i, given only by the Columbi.
New Process Record.
This process by which all Columbia Records are
now made i~ the e:l(:iu sin property of the Columbia
Phonograph Company. No one else can lISe it. That
i, raises phonogr aph mu~ic to iu rightful place
among the arts, you will adm it when once you have
he:1rd a Columbia Ne .... Proccu Record . Buy the
one offe rc-d here . Columbia New Process Record.
C1r'! be pl3)'ed on any phonograph.
Thi, special demonstration record i, mt.nu(aelured
t.nd ,old to you (or 2Sc solely for the pul'1>OU 0(
con\·jneint you of the suporiority of .11 Colurobi.
Now Proeon Records. Columbi. Ruords .re
larly ,old at 7St and up.
fee-.
Now, make the second lut. Turn Ihe rtco rd
-over. finl yo u .... ill bur the needle h in dy wbis.
pering. Comp 3re Ihis with the CQarse fi ling
sound Ih 31 grec:u you (toro other makes of IU C.t.,dJ. /htsl_ h .. ,j/, SI«I.t o..... ".f(.,. ~"."J. I/,I.;r, II .. C.ffl.N.
(lulu I. ~ ••, pJd.Jt~ Jill.... J .J/I
t • • ,. w, ... 11 IN ,j/JI,.• • ' . I.,,J-W.
tecord~ . At the fin.t note 01 Cbarln Hackett's
gorgeous voiC'C" even this hushed murmur van·
COLUMBIA PHONOGRAPH COMPANY
..:
i~hu. Then, r k h and .... arm and smoot h, his :
1819 Broad ....y
New York City
I
voice floods out in the strain~ of Schubert's I
"Seren3de"-sluins of pure beauty aMo·
Col~~~~tp~:'. ~or~.<::1n sec~re the Speda.l I)f~"nliotl
lutely unmarred by needle noi! I
Remllrbble u i, this quietnes~. it il not ex' I I
N~rnc
I
ceplional to Ih is record. All Columbia. Ne.... I
I
Proce,~ Records have iL
I
SlrtttOf P. O. Box
I
I
I
Whc-n Hackel!'s solo ends. Seidel's violin
Cit)'
pick. up the "Seren3de ." It is played as only I :
_
I
this mu ter can pl;t.y il. 1\ 1econd of inter _
~t~:
~
minion. ahd you bear the Columbia Sym­
,.If ,.",..
1·---------------------------------------,
!
t__
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.!
_____________________________
I
NEW YORK

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