Music Trade Review

The li/l!sic Trade Re7.!icZ(', Neill Yor/t, Odo ber 27, 1923
At Last!!!
What the
Public Dell1ands!!
"A player piano roll that is cut as the composer
had the music published and as the pianist would
play it." Specificati on by one of the leading
dealers of the country.
The Public Be Pleased
Therefore:
Result:
rhe New Inlproved
ST
a
III
DAR
-Ro
(\Vith \Vords)
Let us enumerate some of the reasons why you will want to meet the "public
demand" by stocking immediately some of the Standard PLAY-A-ROLLS
PLA Y -A-ROLLS ai'e record ed by arti s ts w h o
a rc experi e nc ed a nd able a nd therefore possess
eve r y c ha ract e ri stic that di s tin gu ish es the 1ll ()st
hnished hand playing.
PLA Y -A-ROLLS a re ope n. sq uare cut. and tem ­
porized , thereby eliminating pap e r dust. The
us ual m ec hanical troub les found in ' the ave rage
play e r w(Jrd roll of tod ay are absent. Therciorc,
PI.f\Y-A -RO LLS play bett er .
PLA Y-A-ROLLS se ll for 90c a.t retail ior popu­
lar word roll numbers, but they have no s upe rio r
a t any pri ce in q uantity or quality value.
PLA Y-A-ROLLS are richl " boxed in blu e with
attracti"e three-ton e label ;~nd com mand the at­
tenti on of \'Clur customers vyhere\'e r displayed.
In our plan to give the public a quality and a quantity word. roll value at 9Oc,
never before attained, we hav,e not overlooked to provide a very attractive profit
for the dealer.
A sample PLAY-A-ROLL selected from our certified standard classical list
and popular word roll list together with discount and selling plan will be mailed
gratis to dealers on request for their inspection.
STANDARD MUSIC ROLL CO.
29 Central A venue
Orange, New Jersey