Music Trade Review

Issue: 1923 Vol. 77 N. 17

The li/l!sic Trade Re7.!icZ(', Neill Yor/t, Odo ber 27, 1923
At Last!!!
What the
Public Dell1ands!!
"A player piano roll that is cut as the composer
had the music published and as the pianist would
play it." Specificati on by one of the leading
dealers of the country.
The Public Be Pleased
Therefore:
Result:
rhe New Inlproved
ST
a
III
DAR
-Ro
(\Vith \Vords)
Let us enumerate some of the reasons why you will want to meet the "public
demand" by stocking immediately some of the Standard PLAY-A-ROLLS
PLA Y -A-ROLLS ai'e record ed by arti s ts w h o
a rc experi e nc ed a nd able a nd therefore possess
eve r y c ha ract e ri stic that di s tin gu ish es the 1ll ()st
hnished hand playing.
PLA Y -A-ROLLS a re ope n. sq uare cut. and tem ­
porized , thereby eliminating pap e r dust. The
us ual m ec hanical troub les found in ' the ave rage
play e r w(Jrd roll of tod ay are absent. Therciorc,
PI.f\Y-A -RO LLS play bett er .
PLA Y-A-ROLLS se ll for 90c a.t retail ior popu­
lar word roll numbers, but they have no s upe rio r
a t any pri ce in q uantity or quality value.
PLA Y-A-ROLLS are richl " boxed in blu e with
attracti"e three-ton e label ;~nd com mand the at­
tenti on of \'Clur customers vyhere\'e r displayed.
In our plan to give the public a quality and a quantity word. roll value at 9Oc,
never before attained, we hav,e not overlooked to provide a very attractive profit
for the dealer.
A sample PLAY-A-ROLL selected from our certified standard classical list
and popular word roll list together with discount and selling plan will be mailed
gratis to dealers on request for their inspection.
STANDARD MUSIC ROLL CO.
29 Central A venue
Orange, New Jersey
OCTOBER 27, 1923
THE
MUSIC
TltADE
REVIEW
11
Technical T raining Common Problem
To Solve It in Relation to the Reproducing Piano Requires the Co-operation of All Elements in the Industry
If Proper Service Is to Be Given a Broad Educational Campaign Must Be Undertaken to Develop
Proper Knowledge of This Instrument Among Dealers and Tuners
As th ese lines are being written there i, g o­
ing on in Chicago, under. the au s pi ces of th e
Chicago Division of the National Association of
Piano Tune rs, a sc hool on r e produ cin g piano
m ec hanism conduct ed by expe rt s of th e .\Illeri­
can P iano Co.'s s ervi ce de partme nt. Th e sc hool
is fr ee a nd th e only conditions exarted 0f ap­
plicant s for adn liss ion a re (1) a general knowl·
edge of fundam e nt a l pneumatics, (2) a gr a m­
mar school educa t ion and (3) good s ight and
hea ring. E a ch appli ca nt, bes id es, is e xpected to
s how that he has le g itimate r eas on for de s iring
to ta ke the in s truction a nd that the tim e given
to him will, t herefore, not be wasted.
Tun e rs, of course , form by fa r the la rg es t
g roup in the classes, whi ch, inde ed, are alm os t
e ntirely made up of memb e rs of thi s profes
s ion. Aft e rnoon and evenin g class(' s a re b ein g
he ld and the avera ge time g iven to in.; tru ction
In a y be put down at fifty hours pe r pu p il. The
instruction is devoted to the A mpico and .\r­
techo m e chanisms.
It is understood that a r r a ngem e nts are be ing
made for similar classes t o be h e ld in h ead­
quarters cities of other divi sions of the Na­
tional Asso ciation of Piano Tuners af t e r th e
holidays.
This much is the b a re chronicl e of th e even t.
.'\ g r eat deal more, ho wev er, is s uggest ed by
the n ews, a grea t d eal whi ch is worth dis cus­
sion. F or we arc dealin g h e re with a n att empt
to solv e the mo s t distr ess in g ,wd persist ent
p roblem w hi ch the pl ay er bll s in ess of to · da y ha s
to fa ce. \ n y attellipt ed solution of that prob­
le m must a wa ke n ou r r('< pectful inter es t a nd at ·
tention. W e ca nnot he lp examining it, in the
hop e that it may prove to cont a in the ge rm of
a perm a nent solution.
The problem is, of cours e, the se rvice prob­
lem; that is to say, the probl em oi or ~'anizin g
th e mech a ni cal mai nte na nc e o f all the r eprodu c­
in g pianos which a rc bein c~ da il y di s tributed
throu g hout th e countr y in comllluniti~ s of all
sort <, g reat a nd small. It is a p roblem whi ch
is ju s t b eginnin g t o loom on the hori z on a s one
of wei g ht and m ag nitud e. Its gravity and it s
s iz e are a lread y b e):ome se riou sly di s turbing to
m a ny who wish the piano business well and
w ho se interests ar e bound up with it.
Appropriate and Advantageous
Th e a ction of the .'\m e ri can Pia no Co. a nd of
the National .\ ssoeiation of Pi a no Tun e rs is
eminentl y appro p ri a te an d is pra ctic a ll y ad va n ··
ta g·cous. F ver y tun e r who is instru ct ed throu g h
th e sch ool in Chi cago or through the oth e r
sc ho o ls to b e open ed la tcr in other cities is a
tun e r able to do som e thing to s olve th e ge neral
servi ce probl e m in th e play e r bu s ine ss. All
that is to the g ood. But it cannot be forgotten
that th e general condition of the body of tun e rs
in resp ec t of pn e umatic tra ining is t e rribly ba d
a nd that the question of t ra inin g is one fa r
mo re elabora te and fa r d eepe r than can ev e r
be se ttled by a nyon e body of men or by any
o ne manufac ture r.
I n a word, with a ll the
credit th a t we g ive to w home ve r t ries to
    the ser vice problem, w e must r ea lize that we
    ar e d ea ling with s omethin g beyond ' the scope
    of individu a l end eavor, with s omething, in fa ct,
    th a t calls for the united effort s of th e whole
    indu s try.
    Co nsider th e facts. Efforts have bf'f' n made
    from time to time to get the gen e ral body of
    tune r s and technicians inte rested in fundam e n tal
    pneumati cs, and probably most of the se m e n
    w ill claim to have a sufficient knowledg e of
    o rdinary play ers to carry th em through any dii­
    fl Cldt y that may oc cur. But it is notorious that ,
    wh e n the in structor s on the re producin g pianos
    ge t to work with th eir students, they find that
    IlIOSt of the se s o-call ed ex perts on the pla y er­
    piano have no r eal fundamental knowled ge at
    ,til. Thi s well-known fac t it IS w hich aw a ke <
    thc· !ll os t powerful reRe c tion s in e ve ryon e who
    t hinks.
    I~ All Rests on the Foundation Principles
    For th e re producin g piano is s imply a player­
    piano w ith ce rtain automati c adju s tment s . Ea c h
    on e o f thrsc adju s tm e nt s is itself pneuma ti c and
    work<; upon pn e umatic principle s precisely s imi­
    lar to tho se whi ch th e ordinary player-pia no
    use s. Th e adju s tments th emselve s a r e ju s t so
    m a ny m ec hanical translation s of the controls
    exe r cised by the llIu s ic roll into mov ements of
    air, illto va ri a tio·ns o f air pr €'ss ure th e re from
    re s ultin g and into ope ra tions by the loud and
    "oft pedal d ev ices. \Nh e n a mu s ic roll is ar­
    ranged so as t o exerci se the controls at the
    proper times, th e n only mechani cal matters
    nee d be brought into con s ideration. There is
    nothing ab o ut any of the m echanical adjust­
    m e nt s whi c h need gi ve an yon e pause who ha s
    an y clear notions about the fundamental s of
    pneu ma tics. Where t ro uble occ ur s, as it does
    occur, it is beca use so m an y of the so- ca lled
    expert s a rc absolutely not c lear a t all on the
    IJne umati c principle s.
    Let th e point be s tressed aga in: th e re produ c­
    ing piano is not a compli cat ed or a difficult
    pi ece o f m ec ha nism. A nyon e who und e rs tand s
    th e o rdinary p lay er-piano in a sc ientific way
    can lea rn all a bout th e r e produc in g piano in a
    few b o ur s. ''''h e n, instea d of a fe w hour s, the
    tillle co ns umed run s into w ee ks, th e n it is e vi­
    dent that the troubl e is in a la ck of fundament a l
    knowledg e.
    111 a word, the m e re fact that the American
    Piano Co., or any oth e r nianufacturing house,
    find s it neces sa ry to run special schools of in­
    s tructi o n, la s tin g weeks a t a time for each
    pupil, o f it s elf furnish es proof that ther e is
    sO lllctiJin F' wron !-" w ith th e pupils th e lllsei ves.
    Th e assulll p tion that every tun e r who is su c­
    ce ss fully pra cti cing hi s profe ss ion is nece ssaril y
    equipped with a kn o wled ge of fund a mental
    pn e uma tics ha s al ways been known by some
    few for the d e lusion it is; but, apparently, it
    bas bee n s uppo se d, by m os t of those who· are
    immediat ely interes t ed, to re present an actual
    fac t. Th a t it is a d elusion is clear; and at thi s
    ve ry point begins th e real diffi c ulty of organiz­
    ing th e techni cal s e rvice in the whol e player
    bu s in ess . It is useless to exp ec t the r eproduc­
    in g p ia no pe o pl e to or ga nize t ec hni cal se rvice
    unles s e ither th ey are r eady to begin training
    s o-call ed pneuma ti c experts all over a fresh from
    th e very beg innin g, or som e joint effort is m a de
    by the indu s tr y a t la rge to ta ckle th e training
    qu es tion and se ttle it.
    A Fool's Paradise
    ' '''e have be en livin g in a fool' s paradi se , and
    it ha s ta ken th e reproducing piano to prove
    this t o us. The ordin a ry play er-piano ge ts
    a lo ng some how with ver y little adju s tm e nt and
    as k s for ve ry littl e skill on th e part of a servi ce
    IIl a n. An ybo d y ca n learn th e fe w s imple ad­
    jll " lin e nt " a nd how to look for leaks. .\nyon e
    can le arn by hea rt the few simple rul es about
    testin ,:' for cip he rs, for s ilent notes and for
    leaks. But wh en it com es to r eg ulating a nd
    adjustin g the reproducin g piano the difficult y
    is quite otherwi< e. It be com es the difficult y o f
    und e rstanding th e functions of th e different
    re g ul a tin g d evices and this, in turn, becomes the
    Qu es tion of understandin g th e physic s of the
    pla yer ac tion. If one understand s the funda­
    mental s of pn e umatics thoroughly and is not
    merel y filled with vagu e and confused ideas
    about th em , ther e can be no difficult y in und er ·
    s tandin g the r e producin g pi a no.
    Other w ise
    th e re is a ll the d iffi c ult y in the w or ld and a
    con s iderabl e proba bili ty o f n e ve r und e rs tand­
    in g the matt e r in th e ri g ht way at a ll.
    O b\iou sly, this train in g qu es tion is a q ues tion
    for the industry at lar ge. If w e mi g ht ve nture
    on a su g gestion it would be th a t th e N ati o na l
    '\ ssociation of P ia no Tune rs s h o uld be en­
    tru sted b y the oth er as sociations with the ta s k
    o f drawin g up a prac ti cal sch em e for organizin g
    pn e umatic and me cha nical in s truction in th e
    technical part s of th e servi ce w ork io r the
    w hole trade. A few yea rs ago man y tun ers
    in a nd a round C hica go w e re in s tru c ted effec­
    ti vel). in fundam e ntal foot -play e r pneumati cs
    through .eve ning cl asses a t one of the hi g h
    schools. Sirllilar class es have been s uccessfull y
    run in New York. The Danquard Sc hool in
    New York has run successfully for severa l years
    and ha s don e an enormous amount of g ood
    under the enlightened auspices of the K o hl e r
    Industri es . Rut th ese ha ve all bee n, in effec t,
    local efforts. It is now a que s tion o f orga ni z­
    in g a national sch em e, one which s kJll tak(' th e
    problem up in seve r a l region s simulta neously
    a nd carry it out in a system a ti c mann e r. 'fhe
    Nation a l .\ss ociation o f Piano' Tuners ( ould
    handl e this, and probabl y is th e only trad e body
    which could hop e to do so succ ess full y.
    What Might Be Done
    Our own prefere nce would be for turnin g
    ove r to th e Tuners ' As soci a tion the ta s k of o r­
    ga lllZlng th e countr y into re g io ns, of co llectin g
    mat e ri a l and instrum e~ ts fronl all mak e rs, of
    brin g ing these with in s tru ctor s to each re gion
    in turn o.r two or mor e s imultan eou s ly; of or­
    ga nizing the att e ndance a nd of controllin g the
    ac tivitie s of the in s tructor s. The cos t would
    hav e to be met b y the wholesale a nd re tail
    tr a des combined. It ca n be done; it will s om e
    day have t o be don e. If eve ntu a ll y, th en why
    not now? E spe cially s inc e tim e presse s.
    '\t a ny rat e, it is ce rt a in that individu a l d­
    forts ca n only handle a s mall par t o f the prob­
    lem. It is no lo nger a qu c3 tion of person a l
    fee ling. Th e whol e trade' is concern ed and th e
    ma nufactur e rs undoubtedly r ec of'nize thi s . It
    only needs that som eone should start t he ball
    rolling. Th en we shall soon s ee ho\", quickl y
    everyone will join in and take a hand for the
    common good.
    A PRACTICAL MUSICAL TYPEWRITER
    English Inventor Said to Have Finally Solved
    Problem of Writing Machine for Notes
    'vV AS HI NGTOK. D.. C , Oc tober 22 . . ·Of consid er­
    able int e rest to th e music tr a de and mu s ic lo ve rs
    il' genera l is the a nnounceme nt fr0111 the Am e r­
    ica n Con s ul at London tha t a practi ca l mu sica l
    ty pewriter h a s at la s t been put on ex hibition
    in that city. The m ac hine pro vides v e r y neat
    .copy, similar to that of a n e ng raved typ e, for
    any d esc ription of mu s ica l compo sition , pia no
    sc ore, orchestr a l s core , e tc.
    B y the s imple
    o peration of a leve r the m a chine ca n transpo se
    lIl echani call y from one key to anoth e r.
    The m ac hine has not ye t been put on th "
    llI ar ket, but it is es timated th a t th e cost of
    manufacture will enabl e the m ac hine to be sold
    at a price approximatin g that of an ordina ry
    t ypew r iter. Th er e arc fo rty keys or printin g
    levers. If desir ed the m ac hine can be used for
    typing co r r f's po nd e nee wh en it is n o t requir ed
    for mu s ic. In addition to Great B r it a in th e
    mu sical typ ewriter has been patent ed in th e
    l:nited Stat es, Germ a ny and Japan .

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