Music Trade Review

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THE
MUSIC
TRADE
REVIE'W
OCTOBER 20, 1923
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SONORA DEALERS IN NEW YORK DISTRICT HOLD MEETING
PROMOTION FOR C. LLOYD EGNER
Retailers Served by the Greater City Phonograph Co., Sonora Jobber, Listen to Instructive Talks
and Discuss Trade Problems at Convention Held in Hotel Pennsylvania
Appointed Manager of the Traveling Depart­
ment of the Victor Talking Machine Co.­
Makes Business Tour Through Middle West
Sonora dealers in the terri tory served by th e
Greater City Phonograph Co., Ne w York,
Sonora jobb er, at tende d a convention held at
the Hotcl P en nsy lva ni a recentl y.
M aur ice
Landa y, pr es id cn t of tb e Greater Cit y Phono­
g raph Co. a nd o ne of the most popul a r
members of th e Sonora jobbing orp-anization,
th e dealers to anticipate their needs as far in
tadvance as poss ible, placing their orders accord­
in g ly. An interestin g open forum was then held
a m o n g the dealers and among those who con­
tributed brief talks were Lamb e rt Friedl, man­
age r o f the John VVanam a ker phonograph de­
partment, N ew York; H. S. Conn, manager of
C. Llo yd Egner, for some time past ass is tan t
manag er of the traveling departm e n t of the
Victor Talking Machine Co., was, on October
1, made m a n ager of that department in recogni­
tion of his lon g and faithful servi ce.
Mr. F. g ner return ed to Camden ear ly th is
month fr om a three weeks' trip throu gh the
Middle West, in the course of w hich he made
a numb er of talks before gatherings of Vic tor
dealers held durin g September in Des Moin es,
la.; Columbus, 0., a nd, in October, in St. Louis.
In chatting with the representative of Th e
\Vorld Mr. Egner sta ted that he found bu s ine ss
conditions, in the territory which he had cov ­
ered, to be of a very promising charact er, both
as regard s th e balance of the Fall sea so n and
the forthcoming holiday season.
VISITS VOCALION DISTRIBUTORS
O. W. Ray Finds Satisfying Conditions in Chi­
cago , Detroit and Cleveland
presided at the conv('ntion and in an address
of welcome stat ed that it was plannp.d to hold
similar meetings thr ou gho ut t he coming year.
Prior to the opening of th e busine the dealers enjoyed a typical Hotel Penn sy l­
va nia luncheon and an enterta inin g mu s ical pro­
g ram was furnished b y Clare nce Bu s h's Or­
chestra .
.
Geo rge E. Brightson, president of the Sonora
Phonograph Co., was introduc ed by 11'1,·. Lan­
day as the first sp ea k er and during the course'
of an. interesting addr(' ss told the dealers that
the company had rec eived enough orders fro 111
it s di stributors to k eep the fa ctory \\."orkillg to
capacity until March . H e congrat ul ate d th e
dealers present upon th e aggressiveness and
co-op erative spirit m a nif este d by the Greater
Cit y Phonograph Co., complim e ntin g Mr. Lan­
day upon the splendid s trid es a ttain ed by the
Sonora product in hi s territor y. S. O. Martin,
v ice- pres ident and ge ne ra l manager of the
So nora Co., gave the dealers and their g uests
one of his usual forceful addresses, wherein he
illustrated graphically sa les possibilities for
Sonora phonographs durin g the entire year.
This chart showed the various flu ctuations and
sa les totals during the differen t mo nth s and em­
phasized the fact that b y an ti cipating their
o rd ers for the Fall and holiday seaso n, the deal­
ers would be adding mat eria ll y to th e ir profit s.
Brief addresses were a lso mad e by Frank Good­
man, assistant ge neral sales man age r of th ('
Sonora Phonograph Co.; R W. Keith, president
of th e Lon g Island Phonograp h Co, and others.
One of the features of the address made by
Mr. Landay was the outlinin g of the plans that
his compa ny had made to meet the require­
ments of the Sonora dealers in this territory
and the efforts that were bein g made to dis­
tribut e Sonora merchandis e eve nl y a nd effi­
c ientl y. H e s tated that in order to car ry out
th ese plans to adva ntage it was necessary for
l"'nonograph Co. Meeting
the phonograph departm e nt of Ludwig Bau­
l11an & Co.; Herbert D. Berke ley , manager of
th e phonograph department of Bloomingdale
B ro s., and A. H. Ma ye rs.
:\mon g tho se seated at the s pea ker s' table at
th e convention were the following : Geo. E.
Brightson, S. O. Martin, O. S. Keyes, treasurer
of the Sonora Phonograph Co.; L. C. Lincoln,
a dvertising manager of the Sonora Phonograph
Co.; Fra nk Goodman, E. S. White, Sonora Co.,
of Philade lphia; Fred :\llen and H erbert C.
Youn g, Sonora Co. of New Jers ey; Robert VV.
Keith, president, and J. J. Schratwei ser, sa les
l11anager of the Long Island Phonograph Co.
JOINS NEW YORK T. M. CO.'S STAFF
C harl es B. Mas on, sales manager of the New
York Talking Machine Co., Victor wholesaler,
announced recent ly the appointment of Alb er t
G. Linzig as h ea d oi the company's foreign lan­
guage reco rd department. Mr. Linzi g is con­
centrating his activities on the developm ent o f
Victor for eign language record sales for the
New York T alking Machine Co.'s clientel e a nd
the result s of his work to date have been very
gratifying. He is well qualified for tbis s peci a l
wo rk
CELEBRATES BRUNSWICK AGENCY
Los !\.NGELES. C.~ L ., Octo ber 15. .\ special con ­
cert w a s g iven by a twelve-piece orches tr a at
the Geor ge L Birh l Music Co., 442-446 South
llroac!wa y, re cen tly in ce lebration of the taking
o\"Cr of the Brunswic k phonograph agency by
the Birkel hOll se. The orchestra enga ged for
the occa s ion was .\be Lyman's .\mbassador
Orche s tra, wh ich was recently added to th e
Brunswi ck ar ti st,,' li s t, a nd the concert was
under th e direction of E. P. Geissler, vice-presi­
dent and ge nera l ll1 a nager of the Birkel (0.
O. , V. Hay, ge ne ra l manager of the Vocaliol1
H.ed R eco rd department of The Aeo lian Co.,
returlJed on ylonday from a trip through the
Middle \Ve s t in th e co urs e of which he visited
the Vocalion Red Record distributors in Chi­
cago, Detroit an d Cleveland. In Chicago a con­
ve ntion of th e sa les organization of the Vocalion
Co. of Chica go was ca ll ed while Mr. Ray was in
town and he took occasion to outline before the
~neeting the details of the future sales and pub­
licity campai g n to be devo ted to the exploitation
of Vocal ion recor ds.
In each o f the severa l cities v isi ted Mr. R ay
found a s tead y in c rease in the d emand for rec­
ords, w ith a la rge numb e r of new dealers bein g
added to th e li sts co nsta ntl y. The double fa c­
in g of the standard an d classic records in th e
Yo ca lion catalo g an d the liberal exchange put
into effect to fr ee the dealers' shelves of sur­
plus stocks of single-faced records had an ex­
ce llent effect upon tr ade ge nerally, and it is
believed will prove a distinct stimulant to the
business.
SONORA LINE IN HARTMAN STORES
CHICAGO, ILL., October 15.-··Leon Golder, sales
manager of the Illi nois Phonograph Corp., of
this city, Sonora jobb er 111 this territory, an­
noun c ed this week that arran ge ments had been
completed whereby t he Sonora line would be
carri e d in the four stores of the Hartman Furni­
ture & Carpet Co., Chicago. The main store
of this company is located at 258 South Wabash
ave nue, in the heart of "Piano Row," and the
others are situated at 1272 Milwaukee avenue,
2558 West North avenue a nd 819 West Sixty­
third street. A complete line of Sonora instru­
ments, including the la te s t period models, is
now on display at th e H ar tm a n stores and M r.
Golder has been congratulated upon closing thi s
dea l, as the Hartman Furniture & Carpet Co.
is one of Chicago's larges t re ta il furniture estab­
lishments.
THE BRUNSWICK-BALKE-COLLENDER CO.
CHICAGO
NEW YOU
CINCINNATI