Classic Mode

Music Trade Review

Issue: 1923 Vol. 77 N. 16

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THE
MUSIC
TRADE
REVIE'W
OCTOBER 20, 1923
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SONORA DEALERS IN NEW YORK DISTRICT HOLD MEETING
PROMOTION FOR C. LLOYD EGNER
Retailers Served by the Greater City Phonograph Co., Sonora Jobber, Listen to Instructive Talks
and Discuss Trade Problems at Convention Held in Hotel Pennsylvania
Appointed Manager of the Traveling Depart­
ment of the Victor Talking Machine Co.­
Makes Business Tour Through Middle West
Sonora dealers in the terri tory served by th e
Greater City Phonograph Co., Ne w York,
Sonora jobb er, at tende d a convention held at
the Hotcl P en nsy lva ni a recentl y.
M aur ice
Landa y, pr es id cn t of tb e Greater Cit y Phono­
g raph Co. a nd o ne of the most popul a r
members of th e Sonora jobbing orp-anization,
th e dealers to anticipate their needs as far in
tadvance as poss ible, placing their orders accord­
in g ly. An interestin g open forum was then held
a m o n g the dealers and among those who con­
tributed brief talks were Lamb e rt Friedl, man­
age r o f the John VVanam a ker phonograph de­
partment, N ew York; H. S. Conn, manager of
C. Llo yd Egner, for some time past ass is tan t
manag er of the traveling departm e n t of the
Victor Talking Machine Co., was, on October
1, made m a n ager of that department in recogni­
tion of his lon g and faithful servi ce.
Mr. F. g ner return ed to Camden ear ly th is
month fr om a three weeks' trip throu gh the
Middle West, in the course of w hich he made
a numb er of talks before gatherings of Vic tor
dealers held durin g September in Des Moin es,
la.; Columbus, 0., a nd, in October, in St. Louis.
In chatting with the representative of Th e
\Vorld Mr. Egner sta ted that he found bu s ine ss
conditions, in the territory which he had cov ­
ered, to be of a very promising charact er, both
as regard s th e balance of the Fall sea so n and
the forthcoming holiday season.
VISITS VOCALION DISTRIBUTORS
O. W. Ray Finds Satisfying Conditions in Chi­
cago , Detroit and Cleveland
presided at the conv('ntion and in an address
of welcome stat ed that it was plannp.d to hold
similar meetings thr ou gho ut t he coming year.
Prior to the opening of th e busine the dealers enjoyed a typical Hotel Penn sy l­
va nia luncheon and an enterta inin g mu s ical pro­
g ram was furnished b y Clare nce Bu s h's Or­
chestra .
.
Geo rge E. Brightson, president of the Sonora
Phonograph Co., was introduc ed by 11'1,·. Lan­
day as the first sp ea k er and during the course'
of an. interesting addr(' ss told the dealers that
the company had rec eived enough orders fro 111
it s di stributors to k eep the fa ctory \\."orkillg to
capacity until March . H e congrat ul ate d th e
dealers present upon th e aggressiveness and
co-op erative spirit m a nif este d by the Greater
Cit y Phonograph Co., complim e ntin g Mr. Lan­
day upon the splendid s trid es a ttain ed by the
Sonora product in hi s territor y. S. O. Martin,
v ice- pres ident and ge ne ra l manager of the
So nora Co., gave the dealers and their g uests
one of his usual forceful addresses, wherein he
illustrated graphically sa les possibilities for
Sonora phonographs durin g the entire year.
This chart showed the various flu ctuations and
sa les totals during the differen t mo nth s and em­
phasized the fact that b y an ti cipating their
o rd ers for the Fall and holiday seaso n, the deal­
ers would be adding mat eria ll y to th e ir profit s.
Brief addresses were a lso mad e by Frank Good­
man, assistant ge neral sales man age r of th ('
Sonora Phonograph Co.; R W. Keith, president
of th e Lon g Island Phonograp h Co, and others.
One of the features of the address made by
Mr. Landay was the outlinin g of the plans that
his compa ny had made to meet the require­
ments of the Sonora dealers in this territory
and the efforts that were bein g made to dis­
tribut e Sonora merchandis e eve nl y a nd effi­
c ientl y. H e s tated that in order to car ry out
th ese plans to adva ntage it was necessary for
l"'nonograph Co. Meeting
the phonograph departm e nt of Ludwig Bau­
l11an & Co.; Herbert D. Berke ley , manager of
th e phonograph department of Bloomingdale
B ro s., and A. H. Ma ye rs.
:\mon g tho se seated at the s pea ker s' table at
th e convention were the following : Geo. E.
Brightson, S. O. Martin, O. S. Keyes, treasurer
of the Sonora Phonograph Co.; L. C. Lincoln,
a dvertising manager of the Sonora Phonograph
Co.; Fra nk Goodman, E. S. White, Sonora Co.,
of Philade lphia; Fred :\llen and H erbert C.
Youn g, Sonora Co. of New Jers ey; Robert VV.
Keith, president, and J. J. Schratwei ser, sa les
l11anager of the Long Island Phonograph Co.
JOINS NEW YORK T. M. CO.'S STAFF
C harl es B. Mas on, sales manager of the New
York Talking Machine Co., Victor wholesaler,
announced recent ly the appointment of Alb er t
G. Linzig as h ea d oi the company's foreign lan­
guage reco rd department. Mr. Linzi g is con­
centrating his activities on the developm ent o f
Victor for eign language record sales for the
New York T alking Machine Co.'s clientel e a nd
the result s of his work to date have been very
gratifying. He is well qualified for tbis s peci a l
wo rk
CELEBRATES BRUNSWICK AGENCY
Los !\.NGELES. C.~ L ., Octo ber 15. .\ special con ­
cert w a s g iven by a twelve-piece orches tr a at
the Geor ge L Birh l Music Co., 442-446 South
llroac!wa y, re cen tly in ce lebration of the taking
o\"Cr of the Brunswic k phonograph agency by
the Birkel hOll se. The orchestra enga ged for
the occa s ion was .\be Lyman's .\mbassador
Orche s tra, wh ich was recently added to th e
Brunswi ck ar ti st,,' li s t, a nd the concert was
under th e direction of E. P. Geissler, vice-presi­
dent and ge nera l ll1 a nager of the Birkel (0.
O. , V. Hay, ge ne ra l manager of the Vocaliol1
H.ed R eco rd department of The Aeo lian Co.,
returlJed on ylonday from a trip through the
Middle \Ve s t in th e co urs e of which he visited
the Vocalion Red Record distributors in Chi­
cago, Detroit an d Cleveland. In Chicago a con­
ve ntion of th e sa les organization of the Vocalion
Co. of Chica go was ca ll ed while Mr. Ray was in
town and he took occasion to outline before the
~neeting the details of the future sales and pub­
licity campai g n to be devo ted to the exploitation
of Vocal ion recor ds.
In each o f the severa l cities v isi ted Mr. R ay
found a s tead y in c rease in the d emand for rec­
ords, w ith a la rge numb e r of new dealers bein g
added to th e li sts co nsta ntl y. The double fa c­
in g of the standard an d classic records in th e
Yo ca lion catalo g an d the liberal exchange put
into effect to fr ee the dealers' shelves of sur­
plus stocks of single-faced records had an ex­
ce llent effect upon tr ade ge nerally, and it is
believed will prove a distinct stimulant to the
business.
SONORA LINE IN HARTMAN STORES
CHICAGO, ILL., October 15.-··Leon Golder, sales
manager of the Illi nois Phonograph Corp., of
this city, Sonora jobb er 111 this territory, an­
noun c ed this week that arran ge ments had been
completed whereby t he Sonora line would be
carri e d in the four stores of the Hartman Furni­
ture & Carpet Co., Chicago. The main store
of this company is located at 258 South Wabash
ave nue, in the heart of "Piano Row," and the
others are situated at 1272 Milwaukee avenue,
2558 West North avenue a nd 819 West Sixty­
third street. A complete line of Sonora instru­
ments, including the la te s t period models, is
now on display at th e H ar tm a n stores and M r.
Golder has been congratulated upon closing thi s
dea l, as the Hartman Furniture & Carpet Co.
is one of Chicago's larges t re ta il furniture estab­
lishments.
THE BRUNSWICK-BALKE-COLLENDER CO.
CHICAGO
NEW YOU
CINCINNATI
OCTl)/H-:R
20, 1923
THE
MUSIC
TRADE
REVIEW
51
TALKING MACHINE DEALERS DISCUSS EFFECT Of' RADIO
Publication in Radio Field Gets Some Interesting Information From
Questionnaires Sent to
Members of Talking Machine Trade-O pinions Divided as to Results on Sales
In ;1Il effort to determine th e effect of radio
on talkin" lllachine business. as view e d by deal­
er,.; in talking lllachine s and records, one of the
publications in the radio field, th e Wir e less :\ge,
rcccntl y 1l1ade a s urvey of th e talking machine
tr«de and gathered some int e resting figures.
i\c coc(iillg to the d e tail s as compiled by the
II",,'a>:ine, 76 per ce nt of the d ea le r s who replied
to the questionnair e, th e tot a l number being
3 17 out of 7,500 ca rds mail ed , report e d th at the y
belie ve d that the radio was in s trum e nt a l in seil­
ing record s for th e m , w hile 24 pC'r ce nt took the
oppo~ite view or did not commit th e l11 se lves.
Of tho se who did h ave d e finit e id eas to !'x­
]!rcss Z~ per c(' nt h e ld that radi o had be e n a
gain to their businf .,s, 33 p e r eent b e li eve d tlh'Y
>aw a loss, 1 \ pel' cent belie ve d th ey were ge L­
ting an tven break a nd 33 p er cent did not cun',­
mit thelllseives.
I\mon g the ([ealers w ho re­
ported bl'~ines s ga in s through radio 43 per unt
sell radio apparatus, whil e 27 per cent of those
who see a droppin g off in record bu s iness are
al,;o radio deal e rs, a s a r e 35 per ce nt of those
wllo hold the "fift y -fifty" at titude.
Quile .a number o f dealers declared that talk­
ing: machine own e r s in ,;ubs tantial numbers
we re sold on the m er its of "arious se lections by
radio and frequ e ntl y p ur chased records of those
se le c tion s w ithout dell1on ,t ra tioll, thus saving
co nsid e rable tilll e.
.\n int e r es tin ~ op inion ,"vas offe r ed by Frank
1\.. French, an Ediso n d ea le r of Manchester,
.1\'. H. , \\ho s tated th at "th e s tudio s hop " which
he operate s took on ra dio in th e belief that it
is a m a tter of se lf-prot ec ti o n in that without
radio th e ir p hono g raph busin ess would s uffer.
The theory was that under s u c h a policy the
store cou ld se ll th e cu s tom er the radio and later
a phono grap h , a ft e r he h ad b ee n sold On the
lllusie of various o r e h e, tra ,; and a rti ,ts, but that
without the radio t o att ract him in his firq en·
thusia s m th e lat e r phonograph and record busi
!l ess would q;o to so m e other concern. nne oi
the arguments u se d for the sale of the phono­
gra ph is that it is not s ubject to s ta tic a nd in­
terference as is the radio outfit.
A number of dealers sa \\ in th e radio a m ea n s
ior stimulating interest in mu s ic and, eve ntuall y ,
in musical instruments an d con s idered thi s re
suit as offsetting any temporary loss of reco rd
sales. Others held the opinion that, with tlt e
adjustment of the diffe rcnc es betwe e n th e
broadcasters and music publishers over copy ­
right and royalties, there 'would be a more ge n­
eral broadcasting of popul a r song, which would
lead directly to increa se d r ec ord sa les.
Few, if any, of th e deal e rs, in ex prf' ss in g opin
ions as to th .. ga in or loss r ea li ze d thr ough the
ad vent of radio, had any d efi nit e fi g ures or sta ­
tistics to back up t h e ir qatement< and in 1110st
case~ s illipl y attribut e d lo ss or ga in of trade
to the radio without any ve ry ca r e ful anal ys is
It is significant that less than 5 per ce nt of
the dealers to w hon l que s tionnaire s we re se nt
were s ufficientl y int e r es t ed in th e JlIatt e r t o fill
out the questionnair e or to w rit e a le tt e r ex ·
plaining their stand. Th(· figur es a .- offered b y
the Wireless A ge, therefor e, ca n be accepted
only as an opinion of a very sIllal1 minority of
talking machine d ea le rs \Nho have taken direct
cognizance of radio and its effec t on business
in one way or another. Perhaps the percentages
might hold good throughout th e trade if a gen·
eral survey were m ade, but that is doubtful.
The fact to b e con-icle r ed, of co urse, is that
dealers without excep ti on rea li z e the standing
and import ance of r a di o and in many case' arc
seeking to adjust them se lves to the situation it
has brou g ht a bout ei ther through h a ndling radio
apparatus in c onjun c tion w ith their talking ma­
chine lin es as a st imulu s to bu s ine ss or in
c han g in g a bo ut th e ir s ellin g campai g ns, with a
.... iew to offs ettin g th e inAli e n ce of radio .
It is s ig nifi ca nt th at a la r ge nUlllber of deal­
er s w ho h a\'e mad e dir ec t usc of radio , eititer
for th e broad cas tin g' of re g ular m o nthl y relea s es
or b y t ying up dir ec tl y with broadcasting pro·
g ram s, have managed to get results.
"TALKER" RECORD AS EVIDENCE
Me. Holongnes e h as h a d wide experience in for­
eign r ecordings. He is acquainted with the ma­
joritv of for e ign r eco rd artists and in other
ways k ee ps in tou c h with the particular dellland
and vogue in fore ig n se lections.
Used by German Concern in a Suit Involving
a Business Misunderstanding
:\ Cerl nan co urt no w fac"s the problem of
(Tt; c idill g" o n th e le ;.: al ~ talus of a talkin g machine
r ec ord of a bu s in ess co nve rsa tion , recent di s ­
Jl;tt~hes from Be rlin sa y. The case is of impor­
t a nce becaus e of the g ro w in g usc in Berlin of
phono g ra phs to record telephone mes sages.
The ca;:e hinges on a telephone conversation
which th e p la intiff contends constituted a co n ­
tr ac t for th e d e li very of a quantit y of gasoline.
The def e ndant in the case misunderstood an d
did not d e liv er the gasoline. The represent a­
tiv e o f the firm had switched on a recordin g
apparat us when giving the order and the phono­
g ra phi c c.y linder was filed.
\Vhcn the ca;;e came before a Berlin civil
vouri th e \v ax record of the conversation w as
pla ce d 011 a talking rnachine in the courtroom
and the verbal contract was r·eproduced. The
('ase was referred to a higher court.
PAUL BOLONGNESE WITH EMERSON CO.
Made Manager of Foreign Record Department
-Prepared New Foreign Record List
Paul Bolon g ne se has rejoined th e Emer s on
Phono g raph C o., Inc., as mana ge r of it s for­
e ign record department. Since hi s return to
that !:Jrganization he has prepared a n ew list of
Italian, Jewish and Polish records. Thes e lat­
te r selections will cover a wide ran ge of titl es
and as the demand for such works is quit e active
the release of the new list i< looked forw a rd to
by retailers who specialize in foreign se le ct ion s.
and the proposition could be proved
sound from every angle, you wouldn't
hesitate, would you 7 Of course not,
but do you realize that a talking machine
department can be made to provide
sufficient revenue to take care of the
overhead on your entire establishment 7
Thousands of other retail music mer­
chants have proved the above made
statement true and thousands of retail
music merchants have looked to The
Talking Machine World for guidance
in the matter of selecting the make of
talking machines they would handle, the
way they would map out their talking
machine department. etc.
SAVINGS NOW TOP THREE BILLIONS
Report Shows That 40,109,549 in New York
State Have Deposits Totaling $3,040,788,000
T a lkin g machine de a le rs in New York ~ tat e
s hould r ea li ze that th e re i ~ real bu s ine ss to b e
h ad thi s Fa ll if thev g o after it s trenuou s ly,
owin g to th e fa ct that deposit s in the 14 5 sa v ­
in gs banks in the S tate of New York p a~se d th e'
3,000,000,000 ma rk on July 1 of this yea r. A c­
cording 10 preliminary figures issued b) the
Sav in gs Ba nks Association of the State of Nell'
York the alllo unt due depositors on that date.
in c ludin g dividends credited, was $3,040,7RR,O()O,
an increase of $249,435,000 over the amount du e
depositors a year ago and an increase of $148,­
319,000 s in ce January 1, 1923.
There h as a l"o been a notable increase in the
nU1llber of depositors in savings banks. Th e
total on Jul y 1, 1923, was 4,109,549, a ga in of
193,637 over a yea r ag-o and of 124,58 1 over
Januar y 1, 1923.
•
I n New Yo rk City alone the amou n t of de
po s its in sav in gs banks, includin g di vid e nd s
c re dit e d . wa s $2,263,376,000 on Jul y 1, a ga in of
$193,63.3,000 o ve r a yea r ago and of ~118,463,000
ove r Januar y 1, 1923. In New York r.ity the
lIumber of d e positors in savings bank s was
2,8 20,198 on Jul y 1 of this year. Since the popu­
la tion of the city, according to 1920 census, was
5,620,048, this indicates that every second person
in the city hri.' a savin~s account.
The Talking Machine World is the
oldest and largest trade journal in the
world devoted exclusively to the talking
machine industry.
Some book, eh7 Yes, and some encyclo­
pedia of the kind of information that
will positively double your income.
Don't miss your chance.
coupon now.
Send in the
TALKING MACHINE WORLD.
383 M ad ison Ave .. New York City.
Please enter my lubacription for one year. 1 want to
learn bow to double my income via a talking machine
department. Bill mc $2 at your convenience to cover cos1
of same.
N lUIIe
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Firm. " ....... . ..•. , ... . .... . ......•.. .. ...... , ...... .
Strecrt ........ . ..................... . , ........ . . . .. ... .
Qv ...
State ................ , ........................ .

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