Music Trade Review

THE MUSIC TRADE REVIEW
12
l'Jhe NEW
OCTOBER
13, 1923
Columbia
Be d~p late
and tone- a rm a tt achment
i n o n e uni t. eliminat i ng indiv idu al
ad ju s tment of Auto m a ti c S t art an d
N on-Set Aut o m a t ic Stop mech an is m .
L o ck nut for speed regulator.
Speed once set cannot be changed
unless turn-table is removed.
A marvel of mechanical perfection
HE New Columbia Motor,
shown above, is a marvel of
mechanical perfection.
T
Other valuable, exclusive features
are the brand new Automatic Start
and Non-Set Automatic Stop.
It runs with absolute regularity
and accuracy. I t is made of finest
steel. Its bearings are entirely of
bronze and brass. I ts gears are
beveled and machined so that gear
meets gear without a whisper. Its
action is regular as the swinging
of a pendulum and quiet as the
ticking of a finely jeweled watch.
The motor leaps into action the
moment the tone-arm is moved over
to place the needle on the record.
The record stops revolving when
the music stops, no matter what the
make or length of the record. There
is absolutely nothing to adjust. In
ten thousand times, by actual test,
Lubrication, the life of every
motor, is provided regularly and
efficiently by a clever system of
tubed wicks leading from a
readily accessible, central oil­
well to the five main points of
wear.
In practical convenience, sturdy
durability and sales-compelling effi­
ciency, the New Columbia Motor is
without a parallel in the his­
tory of the phonograph. It
marks the arrival of another
new epoch.
it has never failed to operate.
COLUMBIA GRAPHOPHONE