Music Trade Review

66
THE
MUSIC
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TRADE
REVIEW
OCTOBER 6, 1923
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"REO HEAD GAL" IS FEATURED
Sherman, Clay & Co. Devote Window in San
Francisco to Fred Fisher Number
Sherman, Clay & Co. ar e featuring a "Red
H ead Gal" window display in their main store
at San Francisco and hav e annollnced in the
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Th eat re in San Francisco. NIr. J .ips chult z has
a large orchestra and it is accounted one of
the best. "Red Head Gal," he writes Fred
Fisher, Inc. , the publisher, is the most popular
number that has ever been th e plea!'ure of his
orchestra to play in rece nt years.
BUSINESS ACTIVE IN CINCINNATI
Dealers Report Rapid Resumption of Demand
With Opening of School Year
Featuring "Red Head Gal"
window dis pla y that "Red Head Gal" is one of
the biggest hit, in San Francisco.
There have been severa l contributing factors
to the popularity of thi s song in that section
of the country, but probably none of them ha~
been more potent than the playing of the
George Lipschultz orchestra at the vVarfield
C INc[ NNAT [, 0., September 29. Th e sheet music
trade in Cincinnati is reported to be very good
by local dealers who are optimistic about the
general outlook for Fall business.' All present
indications point to a big- season ahead. The
opening of the numerous musical colleges and
schools about Cincinnati always brings with it
a co nsid e rabl e volume of s he e t music business
to boost sal es.
Th e '''Iillis Music Co. sta tes that its August
bu siness was far a head of :\ugust last year,
while the first few weeks of the cur rent month
show a proportional in c rea se over .\ugust sales.
}Iusic [or teaching is the largest s in g le fa ctor in
sheet music sa les at present. Mu sie histori cs
and or gan stu die s are a lso havin g read y sale s.
The opera he ld at the Zoo during the past
Summer had a st imulatin g effect on the sale of
opera music, but t hi s was only temporar y. Cin­
cinnati dealers say that th e mu s ical public of
this city knows what it wants and does not de­
pend to a great extent upon special occasions to
purchase its music.
Several new musical sel ec tion s '..viII be puh­
lished shortly by the Willis ),IIusic Co. These
are by Louis Victor Saar, with lyri cs by George
Flliston , of the Cincinnati Times-Star. Their
tities a re "Indian Summer," "Lost Youth" and
"Fighting Courage."
Dealer~ gene rall y expect a highl y profitable
\"Iinter season.
REMICK FORCES IN WIDE DRIVE
Philadelphia Headquarters Using Strong Ex­
ploitation in Territory Handled by That Office
PHIL,\DELPH IA, FA" September 29. Manager Ed.
"vlcCauley, who for sixteen years has be en con­
nect ed wit h Jerome H. Rem.ick & Co., 31 South
Ninth street, and who is the f<:astprn district
manager taking- in th e territory from. New Yo rk
as far south as Mi ami , Fla., and west to Clev r ­
land, atten ded th e monthly meltin g at the New
York headquart ers in prepara t ion for the Fall
campaign on Remick po pu lar ~on~ ~. tpon hi~
return he announced that L o ui s J.onfYo is now
ill charge of the Remick orchestra departillent
here. Mr. Longo formerly wa s connected with
:Meyer Davi~, of the famous r.elle vue-Stratford
Orchestra, as pi anis t, an d io now hea d of the
orchestra and d::tnce music at t he ("afe La H.i­
vie ria in Fairmount Park, where for the past
week he has been featurin(C the Remick b est
se llers. Renni,_' Cormack is now en;;a ged in ,\t­
Ian tic City, where for the past t welve weeks h e
has been in rhar!?;e of th e exploitation of popu­
lar so ngs for the R emick Co., amon,L; them bein g
"Irish Man's Dreams." ppO!) th e clo sing of the
\tlantic C ity full-s;ving "cason h e went to
I)ittsburp:h ;In([ w estern Pen n,y lva nia points
and Cleveland 'with a singing forc e, in <-r der to
place before the public the new features which
the Remick Co. will make its specia lties during
th e com ing sea~ on. Leo ),Iroore ha s just tinished
a s ixte en-week engagement wit h the Stanley Co.
wo rking the prologues.
vValtrr Collins ha s
gained fame for popularizing Remick produc­
tions in dance halls and Billie Milligan, making
the rounds of the cafes, ha s done much to bring
business to dealers who carry the Remick pub­
lic ations. The same pro gra m of exploitation In
conjunction with dealer,;' help is to be carried
0 11 durini' the Winter months ~l1 d from ti me
to time
The Sensational Parisian Success
"NIGHTS IN THE WOODS"
The Hit of the "Folies Bergere," Paris, whose popularity is
spreading all over the European Continent. Its contagious
melody is making it an International Hit. America will
soon be dancing to its entrancing strains.
Published as Song and Fox Trot
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