Music Trade Review

Issue: 1923 Vol. 77 N. 14

66
THE
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TRADE
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OCTOBER 6, 1923
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"REO HEAD GAL" IS FEATURED
Sherman, Clay & Co. Devote Window in San
Francisco to Fred Fisher Number
Sherman, Clay & Co. ar e featuring a "Red
H ead Gal" window display in their main store
at San Francisco and hav e annollnced in the
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Th eat re in San Francisco. NIr. J .ips chult z has
a large orchestra and it is accounted one of
the best. "Red Head Gal," he writes Fred
Fisher, Inc. , the publisher, is the most popular
number that has ever been th e plea!'ure of his
orchestra to play in rece nt years.
BUSINESS ACTIVE IN CINCINNATI
Dealers Report Rapid Resumption of Demand
With Opening of School Year
Featuring "Red Head Gal"
window dis pla y that "Red Head Gal" is one of
the biggest hit, in San Francisco.
There have been severa l contributing factors
to the popularity of thi s song in that section
of the country, but probably none of them ha~
been more potent than the playing of the
George Lipschultz orchestra at the vVarfield
C INc[ NNAT [, 0., September 29. Th e sheet music
trade in Cincinnati is reported to be very good
by local dealers who are optimistic about the
general outlook for Fall business.' All present
indications point to a big- season ahead. The
opening of the numerous musical colleges and
schools about Cincinnati always brings with it
a co nsid e rabl e volume of s he e t music business
to boost sal es.
Th e '''Iillis Music Co. sta tes that its August
bu siness was far a head of :\ugust last year,
while the first few weeks of the cur rent month
show a proportional in c rea se over .\ugust sales.
}Iusic [or teaching is the largest s in g le fa ctor in
sheet music sa les at present. Mu sie histori cs
and or gan stu die s are a lso havin g read y sale s.
The opera he ld at the Zoo during the past
Summer had a st imulatin g effect on the sale of
opera music, but t hi s was only temporar y. Cin­
cinnati dealers say that th e mu s ical public of
this city knows what it wants and does not de­
pend to a great extent upon special occasions to
purchase its music.
Several new musical sel ec tion s '..viII be puh­
lished shortly by the Willis ),IIusic Co. These
are by Louis Victor Saar, with lyri cs by George
Flliston , of the Cincinnati Times-Star. Their
tities a re "Indian Summer," "Lost Youth" and
"Fighting Courage."
Dealer~ gene rall y expect a highl y profitable
\"Iinter season.
REMICK FORCES IN WIDE DRIVE
Philadelphia Headquarters Using Strong Ex­
ploitation in Territory Handled by That Office
PHIL,\DELPH IA, FA" September 29. Manager Ed.
"vlcCauley, who for sixteen years has be en con­
nect ed wit h Jerome H. Rem.ick & Co., 31 South
Ninth street, and who is the f<:astprn district
manager taking- in th e territory from. New Yo rk
as far south as Mi ami , Fla., and west to Clev r ­
land, atten ded th e monthly meltin g at the New
York headquart ers in prepara t ion for the Fall
campaign on Remick po pu lar ~on~ ~. tpon hi~
return he announced that L o ui s J.onfYo is now
ill charge of the Remick orchestra departillent
here. Mr. Longo formerly wa s connected with
:Meyer Davi~, of the famous r.elle vue-Stratford
Orchestra, as pi anis t, an d io now hea d of the
orchestra and d::tnce music at t he ("afe La H.i­
vie ria in Fairmount Park, where for the past
week he has been featurin(C the Remick b est
se llers. Renni,_' Cormack is now en;;a ged in ,\t­
Ian tic City, where for the past t welve weeks h e
has been in rhar!?;e of th e exploitation of popu­
lar so ngs for the R emick Co., amon,L; them bein g
"Irish Man's Dreams." ppO!) th e clo sing of the
\tlantic C ity full-s;ving "cason h e went to
I)ittsburp:h ;In([ w estern Pen n,y lva nia points
and Cleveland 'with a singing forc e, in <-r der to
place before the public the new features which
the Remick Co. will make its specia lties during
th e com ing sea~ on. Leo ),Iroore ha s just tinished
a s ixte en-week engagement wit h the Stanley Co.
wo rking the prologues.
vValtrr Collins ha s
gained fame for popularizing Remick produc­
tions in dance halls and Billie Milligan, making
the rounds of the cafes, ha s done much to bring
business to dealers who carry the Remick pub­
lic ations. The same pro gra m of exploitation In
conjunction with dealer,;' help is to be carried
0 11 durini' the Winter months ~l1 d from ti me
to time
The Sensational Parisian Success
"NIGHTS IN THE WOODS"
The Hit of the "Folies Bergere," Paris, whose popularity is
spreading all over the European Continent. Its contagious
melody is making it an International Hit. America will
soon be dancing to its entrancing strains.
Published as Song and Fox Trot
.0,.
OCTOBER
THE
6, 1923
MUSIC TRADE
REVIEW
67
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PRIZE OFFER FOR NEW MARCH
SHEET MUSIC DEALERS GIVE PRIZES FOR MEMBERSHIP
Emil H. Pflock, of Boston Music Co., Wins Contest Between Traveling Salesmen During 1922-1923
-Receives Fine Silver Loving Cup Presented by S. Ernest Philpitt
Emil H. PfJock, thl: traveling representativ e
of th e Boston Mu sic Co., ha:; been aw arded
th e first prize by the Katio nal Association of
S heet Mu s ic Dealers in til<' new membership
c ont e~ t
between traveling ,alesmen for the
,('ason 0,' 1922- 1923. The prize is a fine silver
lovi n g c up, prese nt ed by S. Ern est Philpitt, of
S. Ernest l' hilpitt & Son, Jacksonville, Tampa,
Miami, S1. Pet ersburg a nd Orlando, Fla., and
VVashin"ton, D. C. Mr. Philpitt was the prcd­
cce"or of Edward P. Little in the presidency
of th e A'soe iati on . . \ large increa se in m ember­
ship has been the re, ult o f Mr. Phil pitt's ge n­
erOliS pri ze oller and thc sp lendid co-operation
of the tr ave lin g men in the emp loy o f th e Illusic
publi s hers.
O th er sa lesmen who deserve honor ab le men­
ti on in exte ndin g th e membrrship and influcnce
of the Natio nal Association of S heet Music
Deale rs are Joseph H. Ski lton , o f G. Schirmer,
Inc.; G eo rge 'YV. Furniss, of th e Oli ver Dit so n
Co.; Charles A. Keller, of the Lorenz Publish­
ing \0.; J. H. Ellis, of the Sam Fox Publishing
Co. ; Art hur Hauser, of Ca rl Fischer, Inc., and
Mr. How ell, of Enoch & Sons. Holmes R.
Maddo ck, of Whaley, Royce & Co, J.td., Tor­
on to, M e. I'h ilpitt a nd :'1[ ... Litt le also brought
ill new members. M r. Li ttle wo uld have been
a close co mpetitor for fir st place had he been
eligible. .\Ithough a sa lesm an of no ordinary
ab ility and a traveler with many thou sa nd miles
to his cred it, ML Little's official position is th a t
of mapager of the publishing and sheet music
departments of Sherman, Clay & Co., San Fran­
cisco, and it s branch hou ses.
In pa st years, when th ere was no prize for
whi ch to strive, the sheet music tr av eler s have
Ilot stint ed their effo rts in b ehalf of the Asso­
ciati on. These salesmen have been sellin g to
the retail sheet music trade the id ea of co-opera-
JCLJO!X3L
tion for the common good of all. That a high er
st and a rd prevails in the sh ee t music business
than did before th e or gan izati o n of the Asso­
ciation is obvious to everybody. Sheet music
dealers are awake to the possibilities that li e
within their grasp through co-operation. They
have joined hands with a ll th e other music in­
dustries in th e common caus e of the a dvan ce­
ment of music. Music publishers are competing
less and less for business by mail that rightfully
belongs to th e man on the ground.
EARLY ITALIAN SONGS AND AIRS
Interesting and Valuable Volume of Music by
Early Italian Composers Just Issued as Addi­
tion to Ditson's Musicians Library
The lat es t and a most impressiv e addition to
the Mu s icians Library of the Oliver Ditson Co.
is found in volume one of '''Early Italia n Songs
and Airs," a carefully sel ec ted list of composi­
tions by noted Italian co mposers from the time
of Giulio Caccini (1546-1618) to Gio va nni Mari a
Bo non cini (1640-1678) and including works by
Faiconieri, Peri, Quagliati, Rontani, Monte­
verde, Ga gl iano, Frescobaldi, Cavalli, Carissiml,
Salvator Rosa, Cesti, St roz zi, Mazzaferrata,
Legrenzi, Ten aglia and Gaffi.
The volume has been edi ted by Pietro
Floridia and the English versions of the va rious
songs have been provided by Cons tance Purdy,
Arthur 'v\ estbrook and C has . F. Manney.
Biographical sketches of th e va rious composers
w ho se works are inc lud ed add material interest,
as does a compreh e nsive introduction by Me.
Floridia, in whi ch he discu sse s the character of
the music of this period. The vo lu me of
170 pages is handsomely printed and
uniformly with the ot her vo lum es .
.'\ prize of $250 a nd an offer of 10 per ce nt
of th e firm 's share of the ro ya lties is th e attrac­
tive offer made by the 1}nive rsal P ictures Corp.
ior a "marc h num ber" whi ch is to be dedicated
to the g reat p rodu cti on, "The Hun ch back of
]\i otre Dame." C him e an d bell effects n ecessary.
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I I Songs !~:l~ Profits I I
"Be First With a HEARST"
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Wonderful Child
She's Got Another Daddy
Beautiful Rose
A,
, Home-My Lovin' Dixie Home
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, In The Land of Sweet Sixteen
Many Years
AllVays Looking For A Little Sunshine
Just a Little Gold Watch and Chain
In Baby's Smile
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- Love is Love For Ever
Lonesome TlVo
Piano Dream
Step
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Order From Your Jobber or Direct
IIEARST MUSIC PUBLlSIlERS LTD
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"ROE
PHOENIX BL~G.
I

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