Music Trade Review

THE
60
EXCELLENT mTSON LITERATURE
Monthly Novelty List Includes Information of
Great Value to Sheet Music Retailer-Nation­
ality of Various Composers Now Indicated­
Sales Hints of Value to Dealers
Among- the litera ture sent to the dealers by
various publishing houses the Ditson Novelty
List issued monthly by the Oliver Ditson Co.,
Boston, stands hi g-h for the excellent character
of the material offer ed and th e interest it holds
or should hold for th e dealer who seeks to be
thoroughly familiar with his bus iness and with
the publications he handles.
The Ditson Nov elt y List not only offers in­
teresting descriptive matt e r regarding the new
publications and those responsible for them-in­
formation that can be used to excellent advan­
tage by the dealer and hi s salespeo ple in pre­
senting the new prints to the regular clientele,
but there has been a dded recently a new fea­
ture-the nation a lity of each of the composers
whose works are listed.
The Oliver Ditson Co. has held out consist­
ently and persistently in support of the Ameri­
can composer and some time ago adopted the
slogan "The American Composer First," which
has been used regularly in th e literature sent
MUSIC
TRADE
REVIEW
out by that house. This policy, however, has not
been carried to the point where only the music
of American composers is published; so, there­
fore, the indication of the nationality of the
composers is included in the Jist as a guide to
the dealer. This company, naturally, handles
the music of composers of various nationalities '
in order to avoid unjus t di sc rimination against
composers of meritorious works.
The September issue of th e Ditson Novelty
List offers some "outstanding facts to the music
trade" in which some excellent information for
the dealer is presented. The fact s include, for
instance, that the Ditson hou se has cut its pro­
duction of new issues 60 .per cent, to the direct
advantage of the dealer in reducing a stock
burden and increasing his turnover.
The service offered by th e Ditson Co. to
dealers in handling- music supplies for schools,
teachers, etc., is also commented on, as is the
company's liberal stock offer. In fact, the con­
ditions, as they compare with those of other
days, are so far improved as to make compari­
sons unnecessary.
SHEET MUSIC IN CINCINNATI
SEPTEMBER
"POPPV" HAS SUCCESSFUL OPENING
Musical Show With Madge Kennedy Wins
Critics' Approval-Harms, Inc., Publishing
the Music of the Production
What is described by the New York dramatic
critics as a charming- play recently opened at
the Apollo Theatre, New York City: It is en­
titled "Poppy" and Madge Kennedy makes her
first appearance on the musical stag-e. The
New York Times says: "The assets of th e play
are so nu.merous and its shortcoming-s so unim­
portant· in· the general ensemble that th e enter­
tainment can be summed up in a few words.
It is just a good show." Miss Kennedy is de­
scribed as having lovely charm and the piece is
immeasurably enlivened by the persona lity and
antics of W. C. Fields.
The book and lyrics are by Doroth y Don­
nelly and the music by Stephen Jones and Ar­
thur Samuels. "Mary" is, undoubtedl y, the hit
song of the piece, closely followed by "A libi
Baby." Other songs are "Hang Your Sorrows
in the Sun," "Two Make a Home" and "When
You Are in My Arms." Harms, Inc., is the
publisher.
John Church Dance Folio Selling Well-Willis
Numbers Popular-S'Ong for Odd Fellows'
Convention
CINCtNNATI, 0., September 10.- ·One of the mos t
popular collections of sheet music ever sold in
this city is a folio of the recent popular dance
pieces which is being sold by the John Church
Co. The pieces are indexed by fox-trots,
waltzes, etc., thus lending an added attraction
to the collection. Southern sketches and old­
fashioned songs are regaining favor.
The
Willis Music Co. is having quite a run on sev­
eral songs, including- "Baby Dear" by Huerte r,
"Lazy Song" by Lawson and "Fear" by Grace
Gardner, a Cincinnatian. In honor of the Odd
Fellows who will hold their annual national
convention in this city during- September, bring­
ing to Cincinnati many thousands of delegates,
George Hunt, of the Starr Piano Co., has com­
posed a song entitled "He Is an Odd Fellow."
The chorus is quite snappy and the music of
the entire song is very catchy. During the con­
vention the song is to be sung in the theatres
a nd will be sold widely throughout. the city and
at the meetings.
THE
MUSIC
WORLD
SHOULD
TAKE
15, 1923
VANDERPOOL SONG FOR NEW FILM
"If Winter Comes," to Be Featured Musically
With Film of the Same Name
The new Fox film presentation, "If 'Winter
Co mes," adapted from A. S. M. Hutchinson's
book of the same name, and made und er th e
direction of Harry Millarde and Mr. Hutchin­
son himself, opened at the Times Square
Theatre, New York City, on Monday of last
week. For use with this picture, F. W. Vander­
pool, well-known American composer, has writ­
t en a new song, "If Winter Comes," to words
b y William Lee Dickson. On Saturday pr ev i­
ous ly, as a special preliminary to the New York
opening- of the picture, Station WEAF (Am er­
.ican Telephone & Telegraph Co., 195 Broadway)
made a special feature of this song-, which was
sung by :Miss Emily Beg-lin, soprano, formerly
of the M etropo litan Opera Co., repeatedl y from
this and other stations, and wherever her voice
is heard it gives grea t pleasure. Mr. Vander­
pool, th e composer of the song, accompanied
Mi ss Beglin on thi s occasion
GREAT
INTEREST IN
THE NEW
LOVE SONG:
ELVINA
(I WANT YOU, BABY, TO BE MINE)
Of particular appeal are the opening lines of the chorus, "Elvina, D ear
Virgin Mary"; and also from the chorus "Don't Say No, for You Make
You Dearly, and Can't Do Without You." In the second verse there
tisements of phonographs, jewelry, building, automobiles, etc. These all
.
for sing-ers.
ALBERT TOeA, Publisher
Girlie, You Look Like
Me Feel Blue; I Love
are parodies on adver­
add to the possibilities
1344 Annette St .• New . Orleans. La.