Music Trade Review
Issue: 1923 Vol. 76 N. 23 - Page 156
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
150
THE
MUSIC
TRADE
REVIEW
JUNE 9, 1923
COMMENTS OF THE MAN ON THE STREET-(Continued from page 149)
sales as any songs in the history of the music
business. "My Buddy," too, will be a song that
will reach great height in the point of sales and,
doubtless, also "You Know You Belong to
Somebody Else" will be a big profit-maker for
the publisher and the trade. A list of songs
having as large it not larger than pre-war sales,
songs of exceptional merit, would be quite
a lengthy one. Among these would be "When
the Leaves Come Tumbling Down," "Saw Mill
River Road," "Who Cares?", "A Kiss in the
Dark," "Who's Sorry Now?", "Love Sends a
Gift of Roses." Of the novelty numbers "Kit-
ten on the Keys," which is recognized by mu-
sicians as one of the greatest offerings of all
times; "Got to See Mamma," "Toot, Toot,
Tootsic," "Gallagher and Shean" and "Yes! We
Have No Bananas." All have or are creating
record sales. That being the case, there is no
need for price reductions. Any campaign in
that direction is an effort to crowd such sales
out of the store of the legitimate sheet music
dealer.
managerial field on so extensive a field as did
Mr. Philpitt, but he can at least use his ef-
forts in promoting concerts of real value, give
a certain amount of financial support where
needed and give of his time, for all this work
will bring him in direct contact with the music
lovers of his community and they are the peo-~
pie on whom he must depend for the sale of
his merchandise.
Popular Music in Legitimate Stores
The legitimate dealer is taking over more
and more of the distribution of popular music.
The semi-annual antagonistic attitude on the
part of syndicate stores has forced the publish-
er to cater to the legitimate dealer. On the
dealer's side he has been quick to take advan-
tage of the situation which has had a tendency
to play into his hands; that is to say, stock pop-
ular sheet music in larger quantities than here-
tofore and he has made an effort to supply at
least the hits. If there is any weakness in his
end of the arrangement it is from the exploita-
tion angle. The constant addition to current
hits makes it necessary for him to keep wide
awake in order to supply the needs of his com-
munity. This necessary attention to the super
hits often deters the retailer from gathering
the supplementary sales which, over a period,
are quite voluminous on second best numbers
The added profits from other than hit songs
are really what make the popular business
healthy.
Progress in Window Displays
It has been mentioned before in these col-
umns of the advance made in unique, original
and attractive window displays. The impor-
tance of the store front has, too, been empha-
sized at the various Association meetings. Both
the display of standard music of all kinds and
popular songs are being given attention by
many, many dealers. The increased business
resulting from attractive showings, undoubted-
ly, is the inducement. The dealer who once
gives attention to his windows is so encour-
aged with the results that they become a fea-
ture with him. Not only has it been proven
that the window will make sales of the goods
displayed, but an attractive window makes for
increased general business activity.
Simultaneous Mechanical Releases
The simultaneous release by the various talking
machine record and player roll manufacturing com-
panies of particular numbers has a merit which
should not be overlooked by the general trade. Of
Retail Popular Music Price Meets General
Approval
The propaganda spread for the purpose of
lowering retail prices of popular prints has
seemingly spent itself. In some sections of the
country a campaign for reduction was more
active than in others. The fact, however, that
there has been a series of popular songs that
have reached large totals is proof that there
is no need for price reduction to create addi-
tional sales. Beyond a doubt such songs as
"Three O'clock in the Morning" and "Parade
of the Wooden Soldiers" will have as large
pBALLAD
J : SUCCESSES
111B1ITIHHE
BY
LOCKHART & SEITZ
IF WINTER COMES
BY
ARKELL & TENNENT
SMILE THROUGH YDURTEARS
BY
BERNARD HAMBLEN
ROSES OF PICARDY
BY
WEATHERLY 6>WOOD
THESE C H A R M I N &
S O N G SUCCESSES
SHOULD BE ON EVERY
MUSIC DEALER'S COUNTER
CHAPPELL-HARMS, INC.
1 8 5 AVADTSON AVE,NEJV YORK.
SheetMusicX'txcn'dsJ&lls-cn sale
everywhere/
course, the dealer who stocks talking machine
records and player rolls in addition to sheet
music almost always automatically cashes in on
what might be termed the universal national
campaign on a given popular issue. The exclu-
sive sheet music dealer who does not watch the
mechanical releases is likely to lose many sales.
Before the average number is released the pub-
lishers' professional, band and orchestra depart-
ments and branch offices have carried out a
preliminary campaign, often with unusual re-
sults. This, where followed with the simulta-
neous release in record and roll forms at par-
ticular periods, in many cases brings the cam-
paign to its height. Even if that is not always
the case such movement makes for increased
activity and there is sufficient notification of
the release dates for the exclusive sheet music
dealer to add to his stock to make window dis-
plays particularly on unusually meritorious of-
ferings and in other ways add to the general
co-operation. The dealer who handles orches-
trations will also find that the record releases
create a sale for orchestrations. The smaller
orchestras all watch the leaders of the industry
who play for the various records. They lake
them as their guide and cue and, more often
than not, for the style of playing particular
issues. The smaller orchestra, in this manner,
plays the hit numbers much earlier.
NEW KONDAS CO. NUMBER
"Island Nights" Wins Immediate Popularity
With Orchestras Throughout the Country
"Island Nights" is the title of a song recently
released by the Kondas Music Publishing Co.,
Ashtabula, O. The publisher has inaugurated
an exploitation campaign on the number cover-
ing trade and professional channels. It is being
programmed by a number of leading orchestras
in the larger trade centers and orchestrations
are being forwarded to readers in all parts of
the country. The response from orchestras has
been quite gratifying and the Kondas Co. has
received a number of commendatory letters.
Other numbers issued by this house are en-
titled "Down the Lane," "Painting Pictures,"
"Aw' C'mon" and "Wagon Tracks."
"BROKEN WING" TO BE PRODUCED
SAN FRANcrsco, CAL., May 29.—The musical
version of "The Broken Wing" is to be produced
by Oliver Morosco, starring Eleanor Painter.
Harry Carroll and Harold Atteridge will fit
the piece with music and lyrics.
150
THE
MUSIC
TRADE
REVIEW
JUNE 9, 1923
COMMENTS OF THE MAN ON THE STREET-(Continued from page 149)
sales as any songs in the history of the music
business. "My Buddy," too, will be a song that
will reach great height in the point of sales and,
doubtless, also "You Know You Belong to
Somebody Else" will be a big profit-maker for
the publisher and the trade. A list of songs
having as large it not larger than pre-war sales,
songs of exceptional merit, would be quite
a lengthy one. Among these would be "When
the Leaves Come Tumbling Down," "Saw Mill
River Road," "Who Cares?", "A Kiss in the
Dark," "Who's Sorry Now?", "Love Sends a
Gift of Roses." Of the novelty numbers "Kit-
ten on the Keys," which is recognized by mu-
sicians as one of the greatest offerings of all
times; "Got to See Mamma," "Toot, Toot,
Tootsic," "Gallagher and Shean" and "Yes! We
Have No Bananas." All have or are creating
record sales. That being the case, there is no
need for price reductions. Any campaign in
that direction is an effort to crowd such sales
out of the store of the legitimate sheet music
dealer.
managerial field on so extensive a field as did
Mr. Philpitt, but he can at least use his ef-
forts in promoting concerts of real value, give
a certain amount of financial support where
needed and give of his time, for all this work
will bring him in direct contact with the music
lovers of his community and they are the peo-~
pie on whom he must depend for the sale of
his merchandise.
Popular Music in Legitimate Stores
The legitimate dealer is taking over more
and more of the distribution of popular music.
The semi-annual antagonistic attitude on the
part of syndicate stores has forced the publish-
er to cater to the legitimate dealer. On the
dealer's side he has been quick to take advan-
tage of the situation which has had a tendency
to play into his hands; that is to say, stock pop-
ular sheet music in larger quantities than here-
tofore and he has made an effort to supply at
least the hits. If there is any weakness in his
end of the arrangement it is from the exploita-
tion angle. The constant addition to current
hits makes it necessary for him to keep wide
awake in order to supply the needs of his com-
munity. This necessary attention to the super
hits often deters the retailer from gathering
the supplementary sales which, over a period,
are quite voluminous on second best numbers
The added profits from other than hit songs
are really what make the popular business
healthy.
Progress in Window Displays
It has been mentioned before in these col-
umns of the advance made in unique, original
and attractive window displays. The impor-
tance of the store front has, too, been empha-
sized at the various Association meetings. Both
the display of standard music of all kinds and
popular songs are being given attention by
many, many dealers. The increased business
resulting from attractive showings, undoubted-
ly, is the inducement. The dealer who once
gives attention to his windows is so encour-
aged with the results that they become a fea-
ture with him. Not only has it been proven
that the window will make sales of the goods
displayed, but an attractive window makes for
increased general business activity.
Simultaneous Mechanical Releases
The simultaneous release by the various talking
machine record and player roll manufacturing com-
panies of particular numbers has a merit which
should not be overlooked by the general trade. Of
Retail Popular Music Price Meets General
Approval
The propaganda spread for the purpose of
lowering retail prices of popular prints has
seemingly spent itself. In some sections of the
country a campaign for reduction was more
active than in others. The fact, however, that
there has been a series of popular songs that
have reached large totals is proof that there
is no need for price reduction to create addi-
tional sales. Beyond a doubt such songs as
"Three O'clock in the Morning" and "Parade
of the Wooden Soldiers" will have as large
pBALLAD
J : SUCCESSES
111B1ITIHHE
BY
LOCKHART & SEITZ
IF WINTER COMES
BY
ARKELL & TENNENT
SMILE THROUGH YDURTEARS
BY
BERNARD HAMBLEN
ROSES OF PICARDY
BY
WEATHERLY 6>WOOD
THESE C H A R M I N &
S O N G SUCCESSES
SHOULD BE ON EVERY
MUSIC DEALER'S COUNTER
CHAPPELL-HARMS, INC.
1 8 5 AVADTSON AVE,NEJV YORK.
SheetMusicX'txcn'dsJ&lls-cn sale
everywhere/
course, the dealer who stocks talking machine
records and player rolls in addition to sheet
music almost always automatically cashes in on
what might be termed the universal national
campaign on a given popular issue. The exclu-
sive sheet music dealer who does not watch the
mechanical releases is likely to lose many sales.
Before the average number is released the pub-
lishers' professional, band and orchestra depart-
ments and branch offices have carried out a
preliminary campaign, often with unusual re-
sults. This, where followed with the simulta-
neous release in record and roll forms at par-
ticular periods, in many cases brings the cam-
paign to its height. Even if that is not always
the case such movement makes for increased
activity and there is sufficient notification of
the release dates for the exclusive sheet music
dealer to add to his stock to make window dis-
plays particularly on unusually meritorious of-
ferings and in other ways add to the general
co-operation. The dealer who handles orches-
trations will also find that the record releases
create a sale for orchestrations. The smaller
orchestras all watch the leaders of the industry
who play for the various records. They lake
them as their guide and cue and, more often
than not, for the style of playing particular
issues. The smaller orchestra, in this manner,
plays the hit numbers much earlier.
NEW KONDAS CO. NUMBER
"Island Nights" Wins Immediate Popularity
With Orchestras Throughout the Country
"Island Nights" is the title of a song recently
released by the Kondas Music Publishing Co.,
Ashtabula, O. The publisher has inaugurated
an exploitation campaign on the number cover-
ing trade and professional channels. It is being
programmed by a number of leading orchestras
in the larger trade centers and orchestrations
are being forwarded to readers in all parts of
the country. The response from orchestras has
been quite gratifying and the Kondas Co. has
received a number of commendatory letters.
Other numbers issued by this house are en-
titled "Down the Lane," "Painting Pictures,"
"Aw' C'mon" and "Wagon Tracks."
"BROKEN WING" TO BE PRODUCED
SAN FRANcrsco, CAL., May 29.—The musical
version of "The Broken Wing" is to be produced
by Oliver Morosco, starring Eleanor Painter.
Harry Carroll and Harold Atteridge will fit
the piece with music and lyrics.
Future scanning projects are planned by the International Arcade Museum Library (IAML).