Music Trade Review

Issue: 1923 Vol. 76 N. 23

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
150
THE
MUSIC
TRADE
REVIEW
JUNE 9, 1923
COMMENTS OF THE MAN ON THE STREET-(Continued from page 149)
sales as any songs in the history of the music
business. "My Buddy," too, will be a song that
will reach great height in the point of sales and,
doubtless, also "You Know You Belong to
Somebody Else" will be a big profit-maker for
the publisher and the trade. A list of songs
having as large it not larger than pre-war sales,
songs of exceptional merit, would be quite
a lengthy one. Among these would be "When
the Leaves Come Tumbling Down," "Saw Mill
River Road," "Who Cares?", "A Kiss in the
Dark," "Who's Sorry Now?", "Love Sends a
Gift of Roses." Of the novelty numbers "Kit-
ten on the Keys," which is recognized by mu-
sicians as one of the greatest offerings of all
times; "Got to See Mamma," "Toot, Toot,
Tootsic," "Gallagher and Shean" and "Yes! We
Have No Bananas." All have or are creating
record sales. That being the case, there is no
need for price reductions. Any campaign in
that direction is an effort to crowd such sales
out of the store of the legitimate sheet music
dealer.
managerial field on so extensive a field as did
Mr. Philpitt, but he can at least use his ef-
forts in promoting concerts of real value, give
a certain amount of financial support where
needed and give of his time, for all this work
will bring him in direct contact with the music
lovers of his community and they are the peo-~
pie on whom he must depend for the sale of
his merchandise.
Popular Music in Legitimate Stores
The legitimate dealer is taking over more
and more of the distribution of popular music.
The semi-annual antagonistic attitude on the
part of syndicate stores has forced the publish-
er to cater to the legitimate dealer. On the
dealer's side he has been quick to take advan-
tage of the situation which has had a tendency
to play into his hands; that is to say, stock pop-
ular sheet music in larger quantities than here-
tofore and he has made an effort to supply at
least the hits. If there is any weakness in his
end of the arrangement it is from the exploita-
tion angle. The constant addition to current
hits makes it necessary for him to keep wide
awake in order to supply the needs of his com-
munity. This necessary attention to the super
hits often deters the retailer from gathering
the supplementary sales which, over a period,
are quite voluminous on second best numbers
The added profits from other than hit songs
are really what make the popular business
healthy.
Progress in Window Displays
It has been mentioned before in these col-
umns of the advance made in unique, original
and attractive window displays. The impor-
tance of the store front has, too, been empha-
sized at the various Association meetings. Both
the display of standard music of all kinds and
popular songs are being given attention by
many, many dealers. The increased business
resulting from attractive showings, undoubted-
ly, is the inducement. The dealer who once
gives attention to his windows is so encour-
aged with the results that they become a fea-
ture with him. Not only has it been proven
that the window will make sales of the goods
displayed, but an attractive window makes for
increased general business activity.
Simultaneous Mechanical Releases
The simultaneous release by the various talking
machine record and player roll manufacturing com-
panies of particular numbers has a merit which
should not be overlooked by the general trade. Of
Retail Popular Music Price Meets General
Approval
The propaganda spread for the purpose of
lowering retail prices of popular prints has
seemingly spent itself. In some sections of the
country a campaign for reduction was more
active than in others. The fact, however, that
there has been a series of popular songs that
have reached large totals is proof that there
is no need for price reduction to create addi-
tional sales. Beyond a doubt such songs as
"Three O'clock in the Morning" and "Parade
of the Wooden Soldiers" will have as large
pBALLAD
J : SUCCESSES
111B1ITIHHE
BY
LOCKHART & SEITZ
IF WINTER COMES
BY
ARKELL & TENNENT
SMILE THROUGH YDURTEARS
BY
BERNARD HAMBLEN
ROSES OF PICARDY
BY
WEATHERLY 6>WOOD
THESE C H A R M I N &
S O N G SUCCESSES
SHOULD BE ON EVERY
MUSIC DEALER'S COUNTER
CHAPPELL-HARMS, INC.
1 8 5 AVADTSON AVE,NEJV YORK.
SheetMusicX'txcn'dsJ&lls-cn sale
everywhere/
course, the dealer who stocks talking machine
records and player rolls in addition to sheet
music almost always automatically cashes in on
what might be termed the universal national
campaign on a given popular issue. The exclu-
sive sheet music dealer who does not watch the
mechanical releases is likely to lose many sales.
Before the average number is released the pub-
lishers' professional, band and orchestra depart-
ments and branch offices have carried out a
preliminary campaign, often with unusual re-
sults. This, where followed with the simulta-
neous release in record and roll forms at par-
ticular periods, in many cases brings the cam-
paign to its height. Even if that is not always
the case such movement makes for increased
activity and there is sufficient notification of
the release dates for the exclusive sheet music
dealer to add to his stock to make window dis-
plays particularly on unusually meritorious of-
ferings and in other ways add to the general
co-operation. The dealer who handles orches-
trations will also find that the record releases
create a sale for orchestrations. The smaller
orchestras all watch the leaders of the industry
who play for the various records. They lake
them as their guide and cue and, more often
than not, for the style of playing particular
issues. The smaller orchestra, in this manner,
plays the hit numbers much earlier.
NEW KONDAS CO. NUMBER
"Island Nights" Wins Immediate Popularity
With Orchestras Throughout the Country
"Island Nights" is the title of a song recently
released by the Kondas Music Publishing Co.,
Ashtabula, O. The publisher has inaugurated
an exploitation campaign on the number cover-
ing trade and professional channels. It is being
programmed by a number of leading orchestras
in the larger trade centers and orchestrations
are being forwarded to readers in all parts of
the country. The response from orchestras has
been quite gratifying and the Kondas Co. has
received a number of commendatory letters.
Other numbers issued by this house are en-
titled "Down the Lane," "Painting Pictures,"
"Aw' C'mon" and "Wagon Tracks."
"BROKEN WING" TO BE PRODUCED
SAN FRANcrsco, CAL., May 29.—The musical
version of "The Broken Wing" is to be produced
by Oliver Morosco, starring Eleanor Painter.
Harry Carroll and Harold Atteridge will fit
the piece with music and lyrics.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
JUNE 9, 1923
MUSIC TRADE
REVIEW
151
A RECORD OF SALES THAT TOTALS MORE THAN 8,000,000
"Star of the Sea," by Amanda Kennedy Moore, One of the Country's Greatest Compositions in
Point of Sales—Written by Composer at Age of Sixteen—Now in Feist Catalog
What is the greatest sale of a single song
on record? No doubt, it is that established by
"Star of the Sea," which, it has been estimated,
has sold over 8,000,000 copies. No other num-
ber has reached near this figure and it's doubt-
ful if one will ever supplant this print in point
of sales, for the owner of the present publish-
ing rights is on the alert to keep it before
teachers, students and the general public. Its
yearly sale will therefore continue large and
each succeeding generation will become familiar
with its strains.
There are two important things that would
naturally be asked of a number which has
achieved so much fame. One is its history and
the other who wrote it. It is not so easy to
tell about who wrote it, particularly inasmuch
as the composer does not seek publicity. "Star
of the Sea" was written by Amanda Kennedy,
now Moore, at the age of sixteen. She is now
a resident of Ashmont, Mass., with a Summer
home in Maine. Despite the fact that her roy-
alties each year are substantial, she keeps quite
active by teaching a few pupils the piano.
"Star of the Sea" was originally published by
W. A. Evans Co., Boston, Mass. It was said
to have been purchased from the writer for
$1.50. Later it fell into the hands of the Hitch-
cock Co. and about 1909, when the copyright
reverted to the composer, the number was
SONGS THAT SELL
You Know You Belong
to Somebody Else
(So Why Don't You Leave Me Alone ?)
Down Among the Sleepy
Hills ol Tennessee (new)
— Dearest
(You're the Nearest to My Heart)
You Tell Her—I Stutter
When Yon Walked Out Someone Else
Walked Right In
(new)
— Indiana Moon (new)
PickleS (new)
That Old Gang ot Mine (new)
— Ala Moana (new)
L o v e (My Heart Is Calling You) (new)
I Wish I Could Cry Over Someone (new)
POPULAR
MUSIC BOOKS
Home (new)
Some Day You'll Cry Over Someone
Homesick
Nuthin' But
By the Shalimar
Gordon's Loose Leaf Motion
Picture Collection
By W. C. Simon. Just published—24
incidental numbers in two volumes;
price 65c each. Individual numbers 15c
each. Intermezzos, Agitatos, Hurries,
Andantes, etc., for organ or piano.
Bellak's New Method
The best selling copyrighted piano
method and now going better than ever.
Every dealer should keep a good stock
on hand.
Gordon's Graded Piano
Course
In nine grades—Price 50c each, retail.
A graded course that is continually
growing in popular favor. Teachers are
demanding it.
Jousse's Musical Catechism
A new revised edition, much improved
and completely indexed so that it can
be used as a"work of reference or "Hand-
book of music." Ask for the "Gordon
Edition."
Every-Day Melodies
For piano solo, Vols. 1 and 2. Price
75c each.
For violin solo, Vols. 1 and 2. Price
60c each.
For piano ace, Vols. 1 and 2. Price
$1.00 each.
Folios of easy arrangements of popular
standard numbers that are in great de-
mand. They sell on sight. Every dealer
should have them.
Insist on the
Gordon Edition of
BEYER'S PIANO METHOD
A fine edition, revised and enlarged.
Kohler's Piano Method, 3 vols.
Hohman's Violin School, 3 vols.
Hamilton S. Gordon
141-5 West 36th St., New York, N. Y.
Your Arms, My Alabamy
j — Open
Ivy (Cling to Me)
Amanda Kennedy Moore
taken over by Leo Feist, Inc. "Star of the
Sea" is also published as a sacred song under
the title "The Star of the East." It is pub-
lished as a march funebre, a waltz elegante
and a patriotic song under the title "Star of
Our Union." lc is available for mandolin, gui-
tar, zither, orchestra, band, banjo and as a
cornet solo.
Amanda Kennedy is also the composer of
"Drifting Leaves" and "Star of Faith."
A Vision
A few words from Leo Feist about the pur-
chase of the number should be of interest and
are given below: "I learned from one of the
music jobbers that Mr. Hitchcock wanted to
sell 'Star of the Sea.' As a matter of fact,
it was generally known that he wanted to sell
it, but the price he asked was so high that none
of the publishers were willing to buy it. When
I first heard that the piece could be bought
I saw before me a vision which I can never
forget.
"Picture jt. Sunday afternoon—music room
at home—large cushioned arm-chair—father sit-
ting there. Finally father called sister and told
her that he was all tired out after a week's
hard work and would she play 'Star of the Sea.'
It was to the music of 'Star of the Sea' that
father found rest and recreation. 'Star of the
Sea' was his favorite piece.
"Although my partner, at the time, was op-
posed to me buying the piece at the price asked
for it, I was determined to own it, and did—
and do.
"So you see that 'Star of the Sea' takes a
very important place in the Feist family records
and that it was entirely a matter of sentiment
which caused me to buy the piece and pay a
price for it, which was considered by all pub-
lishers to be exorbitant, considering that the
piece only sold from 15,000 to 20,000 copies a
year, according to the statement made by Mr.
Hitchcock, or his clerks.
"This gives, too, the reason why I believe
that the piece will always remain in the Feist
catalog and also why it is that, as a matter
of sentiment, it does not make any difference
to me how much the royalty on the piece may
be. Then comes along the 'Business View-
point,' which means that in order to make it
Some Little Someone
Some Sunny Day
Come on Home
Just a Little Love Song
Yankee Doodle Blues
Universal Dance Folio (or 1923
IRVING BERLIN'S NEW
Music Box Revue
Crinoline Days
Lady o l t h e Evening
Porcelain Maid
Pack Up Your Sins
and Go To The Devil
Will She Come From the East?
The Little Red Lacquer Cage
Bring On the Pepper

IRVING BERLIN, Inc.
1607 Broadway, New York
a matter of business we must sell a great many
copies. To do this we must be 'after the piece'
all the time. Past records and past work is
what has made the piece sell as it docs, but
the work must be continued indefinitely, not
only to sell copies of 'Star of the Sea,' but to
prevent any other piece from taking its place.
Exploiting the Number
"It may interest you to know that in the
first year of our ownership of the piece we
spent over $4,000 on 'Star of the Sea,' and have
never stopped working on it from that day to
this—and we don't ever expect to stop.
"As to the question 'How many copies did
you sell of "Star of the Sea," ' I can only re-
iterate what I have written Mrs. Moore; it is,
that I intend to go over the records from the
day we acquired 'Star of the Sea' up to the
present time and as soon as the record is com-
plete I intend to send a copy thereof to Mrs.
Moore.
"I hope that I have answered your letter,
satisfactorily and that you will appreciate an in-
sight to 'Feist family history' of the piece,
which I have, for the first time, disclosed."

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