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AUGUST 5,
47
THE MUSIC TRADE REVIEW
1922
A NEW DANCE CRAZE
STUMBLING
A FOX TBOT ODDITY
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EDDIE VAN ON VACATION
MANY HITS IN McKINLEY LIST
E. P. LITTLE A VISITOR
Sherman, Clay & Co. Representative Resting Up
for Fall Campaign
Chicago Publishing House Enjoying Great De-
mand for Its Present Catalog
President of Dealers' Association Arrives in New
Y o r k for
Trade Visit
Eddie Van, of the New York professional de-
partment of Sherman, Clay & Co., accompanied
by Mrs. Van and their little son, Charles, left
late last week on a two weeks' vacation which
CHICAGO, I I I . , July 31.—The McKinley Music
Co.'s latest numbers are making a big hit
throughout the country. "Broken-hearted Blues"
and "The Trail to Long Ago" are the two leading
sellers. The former is a big favorite all over the
country and is being recorded by the largest
talking machine and player roll companies. The
Edison Co. recently released it as recorded by Al
Bernard and it met with much favor. The Bruns-
wick record by Gene Rodemich's Orchestra w/il
be issued as a special release on August 1. Com-
ments from some of the leading orchestra.-; in
the country have been rv.-ce.ved praising this num-
ber. The lyric was written by JL»ave Ring'.e, w..o
wrote the words of "Wabash Blues," while Henri
KJickmann and Roy Bargy composed the music.
'"The Trail to Long Ago" is a ballad of Hie
"home-mother" type and is also very popular,
as it is a wonderful harmony number. It, too,
has been selling big all over the country and
the sales are growing steadily.
Another big seller is the mother song, "When
You Long for a Pal Who Would Care," which
has a very handsome photograph of Mary Carr,
movie star of "Over the Hill," on its cover.
Although it has been out over a month, the Mc-
Kinley Music Co. has been receiving big re-
orders.
Two more new issues, "Louisiana
Moon," a waltz song, and "Oh, Henry! Your
Sweet Mama Misses You," a snappy blues num-
ber, have just been released and are getting a
hearty response from the dealers.
D. VV. Foster, of this company, announces two
forthcoming ballads of merit, "Someone," a fox-
trot song, based on "Wind of the Sun" ballad,
and "My Southern Home," a Dixie ballad, from
the Fred Heltman Co., of Cleveland, O. Work
will be started on these very soon.
"Our 15-cent music is selling remarkably," said
Mr. Foster, "considering general conditions.
Fifty new numbers will be ready for delivery
August 15 and new catalogs will also be avail-
able at that time. The McKinley line has been
entirely reduced to the standard three-quarter
size and new boxes and covers to suit this size
have been prepared. We have prepared very
artistic box labels for the outfit in green, gold
and brown to harmonize with the most artistic
store fixtures which are now ready. We have
also been devoting much time and money to pre-
paring new title pages for many of the old favor-
ites in this line and dealers are showing much
appreciation of the various improvements and
up-to-date condition of the line. The sales of
our five road men are meeting with quick re-
sponse and many advance orders for all new
issues and liberal stock orders are being daily
received."
Edward P. Little, who was recently elected
president of the National Association of Sheet
Music Dealers, and head of the music publisher's
department of Sherman, Clay & Co., San Fran-
cisco, Cal., arrived in New York on Thursday of
last week and will make a ten days' stay in this
city, following which he will visit other large
Eastern trade centers.
A big exploitation campaign has been inaugu-
rated by Sherman, Clay & Co. on the new nov-
elty fox-trot, "The Sneak," and several other
numbers from the catalog. Mr. Little seemed
much pleased with the situation in the East.
Eddie Van
is to he spent around the lakes of Michigan.
Following his vacation Mr. Van will proceed
to Chicago, where he will spend several weeks
in the interest of the Sherman, Clay & Co.
catalog, particularly exploiting "The Sneak" and
"I Wish I Knew." Mrs. Van contemplates a
visit to Birmingham, Ala., her former home,
with her son shortly.
NEW INSTRUMENTAL SOLOS
Jack Mills, Inc., Developing an Excellent In-
strumental Catalog
Jack Mills, Inc., is developing a catalog of
solos for various important instruments. The
success of the piano solos by Zez Confrey,
Henry Lange, William Fazioli, Billy James,
George Fairman, Harold E. Squires and others,
and a series of saxophone solos by Don Parker,
has induced the publisher to continue his activi-
ties in that connection. The most recent re-
leases are two banjo solos, "Crazy Joe" and
"Pickin's," of which Henry Reser is the com-
poser. Other numbers of similar nature are to
be added in the near future.
It is reported along Broadway that George
White's "Scandals of 1922" is now in rehearsal.
The book is by Andy Rice, the lyrics by Bud de
Sylvia and the music by George Gershwin.
SONGS IN "SPICES OF 1922"
Among the new songs heard in "Spies of
1922," now playing at the Winter Garden, New
York, are several publications from the catalog
of Shapiro, Bernstein & Co., Inc. They include
"Two Little Wooden Shoes," "A Little Side
Street in Paree," "I'm in Love With You,"
"Way Down Yonder in New Orleans," "Swanee
Sway" and "Old-fashioned Cake Walk."
"STORIES" RELEASED
The J. W. Jenkins' Sous Music Co., Kansas
City, Mo., just released a new ballad entitled
"Stories." The number is from the pens of
Richard Powers, Herb Marplc and Dick Park-
ington. It is a combination mother and love
song which, as its title indicates, tells a story.
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WATE RSON,
BERLIN & SNYDER CO.
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S-O-N-G H-I-T-S
By the Sapphire Sea
Haunting Blues
Dancing Fool
Jimmy, I Love But You ;
Cuddle Up Blues
Lola Lo
Pick Me Up and Lay Me Down in
Dear Old Dixieland
Just Because You're You That's
Why I Love You
Waikiki, I Hear You Calling Me
A Bunch of Keys
Fickle Flo
Little Thoughts
Published by
WATERSON,
BERLIN & SNYDER CO.
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Strand Theatre Bldg., New York City, N. Y.
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