Music Trade Review
Issue: 1922 Vol. 75 N. 6 - Page 46
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
46
THE MUSIC TRADE
REVIEW
AUGUST 5, 1922
Your Feet Won't Keep Still When You Hear —
"SILVERSTARS
Per
cy Wenridt's New Fox Trot Hit—Hear It Once -Remember It Always
t~fj—;
v y *
r
ou can't
m
i
- ver
Stars a - hove,
*»*
1 me
of uour love,-
Without assuming to dictate to the dealer the
methods of running his business and the prices
The Movement on the Part of One of the" Big Chain Syndicates to Bring About a Revival of the he- should charge the public for goods we would
l:ke to point out that if the S. H. Kress stores
15-cent Price for Popular Music Is One Which Is Fraught With Danger to the Trade
exclude popular music, and they will have to
The announcement which appeared in these meet conditions as they are and every avenue exclude the leading hits, we believe, if they abide
columns last week, in which was reviewed the of publicity must be used in order to get the by their present decision, the thing for the legiti-
decision of the S. H. Kress Co., well-known 5, most out of a number once the decision to ex- mate dealer to do is to make every move that
will attract the trade that formerly went to such
1C and 25-cent syndicate stores, to handle only ploit it has been made.
Most of the popular songs are made through stores.
popular music that can be retailed at 15 cents
It might also be pointed out here that if the
with a reasonable profit to the retailer, justifies, the activities of the publishers. There are only
retailer
does not show proper co-operation at this
a few numbers, hardly one a season, that have
we believe, some further remarks.
Among these we shall review some of the rea- sufficient merit to gain the needed publicity with- moment the situation will not be allowed to rest
sons why it is practically impossible, at this mo- out this aid and even such prints would not gain there, for, after all, the successful numbers that
ment, for any of the leading publishers to profit- the maximum in point of sales without the work are exploited on a national scale only need to
ably accede to the demand and we shall close of the professional, band and orchestra and sales be placed before the public in order to be sold.
by reiterating, our remarks of last week calling organizations of a publishing firm. It is true they Therefore the publishers undoubtedly will give
for unusual support from the legitimate sheet might become popular, but instead of reaching close consideration to the problem of adding to
music dealer to the publisher so that he can make close to a million or over in point of sales the their outlets. Already this question has been
up the losses involved, if such there be, and pro- number would, indeed, be fortunate, without the taken up by publishers' organizations and no ac-
tect the interest of the retail merchant. Those above activities, to sell a quarter of a million tion was taken, although ways were presented
that were quite feasible and profitable, the pub-
who give "such support, of course, will only be copies.
adding to their sales and profits.
As far as the publishers have been concerned, lishers laboring under the opinion that every ef-
fort should be made to get the most out of the
Contrary to some opinion, there has been they have made every legitimate and legal move
means of distribution at hand before making any
little or no reduction in the cost of producing during the past eighteen months to uphold the
additional arrangements.
music. Printers in all the large cities are receiv- 30-cent retail price. It is true in some sections
The above is presented here in a desire to serve
ing war-time wages and the agreements under of the country that it has been necessary in order
which printing plants operate have some time to meet competition for retailers to sell music at the dealer so that on this particular angle he can
to run. Not only are the wages of printers the 25 cents, but these, as an analysis will show, are protect the gains he has made in distribution,
same as of 1920, but the printers' pay is upon the invariably local problems and cannot be changed sales and profits of popular music during the
'Hourly basis as of that season and, naturally, by publishers who, after all, operate upon a past two years, or, to be exact, since the day that
the 10-cent catalog became passe. Co-operation
with the resultant overtime, printing costs are national scale.
quite high.
Even at 25 cents reta : l, which we are sure the and attention to the popular music field, there-
fore, is necessary and in return for the energies
Then, too, the successful songwriter is placing majority of the leading popular publishers 'have
expended in that direction the dealer will find
never
done
anything
to
encourage,
there
is,
con-
numbers with popular publishers on the basis
even
greater profits in the handling of such goods.
that the music shall be retailed at 30 cents and sidering the quick turnover, a fair profit. If it
becomes
necessary
for
a
dealer
to
meet
such
the royalty alone, at the minimum, is 3 cents
E. C. Mills, chairman of the executive board
competition he can do so profitably. After all,
to the songwriter.
The costs of exploitation, which again calls for the 25-cent figure became quite prominent in of the Music Publishers' Protective Association,
printed and lithographed material, as well as the some sections of the country through the fact is spending a vacation at Shelter Island, where,
other mediums of publicity, are all at top figure that it was considered a psychological purchas- among other things, he will give time and atten-
and these cannot be dispensed with. A publisher, ing price, and such it proved to be in many tion to several problems now on hand relating
to the music publishing industry.
in order to be active, and to make a profit, must instances.
REASONS WHY CHEAPER SHEET MUSIC ISN'T POSSIBLE
THE
I
Get HIM a copy todat/
It's funny-of course
You can't £o wron^,
With any FEISTson^' 1
If HE Golfs
HE will enjog thisNEW'Sportsong
46
THE MUSIC TRADE
REVIEW
AUGUST 5, 1922
Your Feet Won't Keep Still When You Hear —
"SILVERSTARS
Per
cy Wenridt's New Fox Trot Hit—Hear It Once -Remember It Always
t~fj—;
v y *
r
ou can't
m
i
- ver
Stars a - hove,
*»*
1 me
of uour love,-
Without assuming to dictate to the dealer the
methods of running his business and the prices
The Movement on the Part of One of the" Big Chain Syndicates to Bring About a Revival of the he- should charge the public for goods we would
l:ke to point out that if the S. H. Kress stores
15-cent Price for Popular Music Is One Which Is Fraught With Danger to the Trade
exclude popular music, and they will have to
The announcement which appeared in these meet conditions as they are and every avenue exclude the leading hits, we believe, if they abide
columns last week, in which was reviewed the of publicity must be used in order to get the by their present decision, the thing for the legiti-
decision of the S. H. Kress Co., well-known 5, most out of a number once the decision to ex- mate dealer to do is to make every move that
will attract the trade that formerly went to such
1C and 25-cent syndicate stores, to handle only ploit it has been made.
Most of the popular songs are made through stores.
popular music that can be retailed at 15 cents
It might also be pointed out here that if the
with a reasonable profit to the retailer, justifies, the activities of the publishers. There are only
retailer
does not show proper co-operation at this
a few numbers, hardly one a season, that have
we believe, some further remarks.
Among these we shall review some of the rea- sufficient merit to gain the needed publicity with- moment the situation will not be allowed to rest
sons why it is practically impossible, at this mo- out this aid and even such prints would not gain there, for, after all, the successful numbers that
ment, for any of the leading publishers to profit- the maximum in point of sales without the work are exploited on a national scale only need to
ably accede to the demand and we shall close of the professional, band and orchestra and sales be placed before the public in order to be sold.
by reiterating, our remarks of last week calling organizations of a publishing firm. It is true they Therefore the publishers undoubtedly will give
for unusual support from the legitimate sheet might become popular, but instead of reaching close consideration to the problem of adding to
music dealer to the publisher so that he can make close to a million or over in point of sales the their outlets. Already this question has been
up the losses involved, if such there be, and pro- number would, indeed, be fortunate, without the taken up by publishers' organizations and no ac-
tect the interest of the retail merchant. Those above activities, to sell a quarter of a million tion was taken, although ways were presented
that were quite feasible and profitable, the pub-
who give "such support, of course, will only be copies.
adding to their sales and profits.
As far as the publishers have been concerned, lishers laboring under the opinion that every ef-
fort should be made to get the most out of the
Contrary to some opinion, there has been they have made every legitimate and legal move
means of distribution at hand before making any
little or no reduction in the cost of producing during the past eighteen months to uphold the
additional arrangements.
music. Printers in all the large cities are receiv- 30-cent retail price. It is true in some sections
The above is presented here in a desire to serve
ing war-time wages and the agreements under of the country that it has been necessary in order
which printing plants operate have some time to meet competition for retailers to sell music at the dealer so that on this particular angle he can
to run. Not only are the wages of printers the 25 cents, but these, as an analysis will show, are protect the gains he has made in distribution,
same as of 1920, but the printers' pay is upon the invariably local problems and cannot be changed sales and profits of popular music during the
'Hourly basis as of that season and, naturally, by publishers who, after all, operate upon a past two years, or, to be exact, since the day that
the 10-cent catalog became passe. Co-operation
with the resultant overtime, printing costs are national scale.
quite high.
Even at 25 cents reta : l, which we are sure the and attention to the popular music field, there-
fore, is necessary and in return for the energies
Then, too, the successful songwriter is placing majority of the leading popular publishers 'have
expended in that direction the dealer will find
never
done
anything
to
encourage,
there
is,
con-
numbers with popular publishers on the basis
even
greater profits in the handling of such goods.
that the music shall be retailed at 30 cents and sidering the quick turnover, a fair profit. If it
becomes
necessary
for
a
dealer
to
meet
such
the royalty alone, at the minimum, is 3 cents
E. C. Mills, chairman of the executive board
competition he can do so profitably. After all,
to the songwriter.
The costs of exploitation, which again calls for the 25-cent figure became quite prominent in of the Music Publishers' Protective Association,
printed and lithographed material, as well as the some sections of the country through the fact is spending a vacation at Shelter Island, where,
other mediums of publicity, are all at top figure that it was considered a psychological purchas- among other things, he will give time and atten-
and these cannot be dispensed with. A publisher, ing price, and such it proved to be in many tion to several problems now on hand relating
to the music publishing industry.
in order to be active, and to make a profit, must instances.
REASONS WHY CHEAPER SHEET MUSIC ISN'T POSSIBLE
THE
I
Get HIM a copy todat/
It's funny-of course
You can't £o wron^,
With any FEISTson^' 1
If HE Golfs
HE will enjog thisNEW'Sportsong
Future scanning projects are planned by the International Arcade Museum Library (IAML).