Music Trade Review
Issue: 1922 Vol. 75 N. 5 - Page 50
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
46
THE
MUSIC
TRADE
REVIEW
Tn.v 29, 1922
CONDUCTED BY V. D. WALSH
KRESS SYNDICATE TO HANDLE 15-CENT NUMBERS ONLY
Publishers of Popular Music Notified That in the Future the Kress Stores Will Only Carry Sheet
Music That Can Be Retailed for 15 Cents—A Move for Lower Prices
A number of popular publishers received late
last week from the S. H. Kress Syndicate, which
operates close to 100 stores with music counters,
chiefly in Southern territory, a letter announc-
ing that the Kress music departments will
in the future handle only such publications as
can be retailed at 15 cents per copy and that
can be purchased wholesale at a price which
will give the departments a reasonable profit.
This is one of a series of letters received in
recent months by popular publishers from the
same organization in which every effort has
been made to lower the wholesale and retail
prices of popular prints. The Kress organiza-
tion, for some time, has endeavored to interest
popular publishers in releasing prints which
would retail at the new price, and it has been
their contention that if they can get six popular
publishers to market goods at such a figure they
will exclude all other goods from their music de-
partments.
It is not thought that any of the larger popu-
lar publishers will lower their prices at this
time, but the Kress stores, undoubtedly, will be
able to obtain some publications to retail at
the price named.
The move should be of decided interest to the
legitimate sheet music dealer and, naturally,
where any of the Kress stores close their music
departments the sales in that territory will re-
vert to the dealer. However, the trade that
has received the benefit of popular sales since
the exclusion of ten-cent catalogs should show
the music publishers every co-operation in their
fight to uphold present standards.
This can best be done by giving the fast sellers
special window displays and a conspicuous place
on the music counters and wherever feasible a
frequent demonstration of the works. In this
manner the public will quickly realize that songs
of merit which have been exploited on a national
scale can be easily obtained. If the public in
the early days of the fight find that the music
dealer in their locality has all the popular sellers
they will become educated to make all their
purchases without looking for the syndicate
store as a source of supply.
The majority of legitimate sheet music dealers
to-day find their popular sheet music depart-
ments a source of much profit. There is quick
turnover in most of the issues and such sales
have been the means of adding to the activities
of the music stores and attracting a larger clien-
tele. Any lowering of the prices, then, which
would force the dealer to give such prints the
little attention they received in the days of ten-
cent catalogs should be looked upon with dis-
favor, as any success along those lines will
curtail the activities of the average store.
The plan of lowering the prices will hardly
succeed at this time. However, it would not
do for the dealer to allow himself to believe
that they will not be lowered in the future. The
main method of forestalling any lowering of
prices will be by the legitimate dealer extending
to the popular publisher 1(K) per cent co-opera-
tion by stocking prints in sufficient quantities to
supply the public's demand and making every
effort to render service to purchasers of such
music, making a point of using advertising
material, including circulars, streamers, hangers,
etc., so that the public will be attracted.
NEW RESTAURANT REVUE
Broadwayites Charmed With New Revue at
Popular Restaurant
SONGS THAT SELL
Irving Berlin's Latest,
Greatest Song Hit
| Some Sunny Day
Klcky-Koo
Klcky-Koo
You for Me—Me for You
Don't Bring Me P o s i e s
It's Shoesles I Need
Poor Little Me
You Can Have Every Light On Broadway
(Give Me One Little Light at Home)
Come Along
From Zlegfeld's Follies ol 1922
NEW SONGS NOW READY
Truly
Night
My Cradle Melody
While the Years Roll By
The old Cafe dc Paris, which was at one
time known as Rector's, has again changed
its name and is now known by the title of
a new musical offering in which girls are the
outstanding feature. It is called the "Board-
walk Show and Deep Sea and Midnight Frolic."
J. Russel Robinson and Roy Turk, who have in
recent months developed from mere songwriters
The Melody Song Hit ofi the Year
to musical comedy composers, are responsible
for the book, lyrics and music of this offering.
While in its present form it is not an elaborate
production, it certainly serves the purposes of
entertainment for those who wish to dine and
be sung to at the same time. There are three
numbers in this musical offering which show
1607 Broadway, New York
indications of being important contributions to
the catalog of the publisher, "If Ycfu Don't
Think So, You're Crazy," "Broadway Strut,"
Consult the universal Want Directory of
and "Boardwalk Blues." Waterson, Berlin &
The Review. In it advertisements are inserted
Snyder publish the numbers.
free of charge for men who desire positions.
Abie's Lullaby
Rose ol Bombay
Just a Little Love Song
IRVING BERLIN, Inc.
/!5ongThat Sells. Sury.PlayedandAdveriisedJiomQoash* Coast
r
I
l
Two Other Big Sellers
'J
Suppose The Rose Were You * Dangerous Blues
j4re S/ou One gfthe LuckyDealegReaping a Golden Han/est/rom
the Sa/egfThese Numbers-If Not, Why Not ? The Demand Is JJterc
O.~KA WSAS Cnry,/lo.
.
46
THE
MUSIC
TRADE
REVIEW
Tn.v 29, 1922
CONDUCTED BY V. D. WALSH
KRESS SYNDICATE TO HANDLE 15-CENT NUMBERS ONLY
Publishers of Popular Music Notified That in the Future the Kress Stores Will Only Carry Sheet
Music That Can Be Retailed for 15 Cents—A Move for Lower Prices
A number of popular publishers received late
last week from the S. H. Kress Syndicate, which
operates close to 100 stores with music counters,
chiefly in Southern territory, a letter announc-
ing that the Kress music departments will
in the future handle only such publications as
can be retailed at 15 cents per copy and that
can be purchased wholesale at a price which
will give the departments a reasonable profit.
This is one of a series of letters received in
recent months by popular publishers from the
same organization in which every effort has
been made to lower the wholesale and retail
prices of popular prints. The Kress organiza-
tion, for some time, has endeavored to interest
popular publishers in releasing prints which
would retail at the new price, and it has been
their contention that if they can get six popular
publishers to market goods at such a figure they
will exclude all other goods from their music de-
partments.
It is not thought that any of the larger popu-
lar publishers will lower their prices at this
time, but the Kress stores, undoubtedly, will be
able to obtain some publications to retail at
the price named.
The move should be of decided interest to the
legitimate sheet music dealer and, naturally,
where any of the Kress stores close their music
departments the sales in that territory will re-
vert to the dealer. However, the trade that
has received the benefit of popular sales since
the exclusion of ten-cent catalogs should show
the music publishers every co-operation in their
fight to uphold present standards.
This can best be done by giving the fast sellers
special window displays and a conspicuous place
on the music counters and wherever feasible a
frequent demonstration of the works. In this
manner the public will quickly realize that songs
of merit which have been exploited on a national
scale can be easily obtained. If the public in
the early days of the fight find that the music
dealer in their locality has all the popular sellers
they will become educated to make all their
purchases without looking for the syndicate
store as a source of supply.
The majority of legitimate sheet music dealers
to-day find their popular sheet music depart-
ments a source of much profit. There is quick
turnover in most of the issues and such sales
have been the means of adding to the activities
of the music stores and attracting a larger clien-
tele. Any lowering of the prices, then, which
would force the dealer to give such prints the
little attention they received in the days of ten-
cent catalogs should be looked upon with dis-
favor, as any success along those lines will
curtail the activities of the average store.
The plan of lowering the prices will hardly
succeed at this time. However, it would not
do for the dealer to allow himself to believe
that they will not be lowered in the future. The
main method of forestalling any lowering of
prices will be by the legitimate dealer extending
to the popular publisher 1(K) per cent co-opera-
tion by stocking prints in sufficient quantities to
supply the public's demand and making every
effort to render service to purchasers of such
music, making a point of using advertising
material, including circulars, streamers, hangers,
etc., so that the public will be attracted.
NEW RESTAURANT REVUE
Broadwayites Charmed With New Revue at
Popular Restaurant
SONGS THAT SELL
Irving Berlin's Latest,
Greatest Song Hit
| Some Sunny Day
Klcky-Koo
Klcky-Koo
You for Me—Me for You
Don't Bring Me P o s i e s
It's Shoesles I Need
Poor Little Me
You Can Have Every Light On Broadway
(Give Me One Little Light at Home)
Come Along
From Zlegfeld's Follies ol 1922
NEW SONGS NOW READY
Truly
Night
My Cradle Melody
While the Years Roll By
The old Cafe dc Paris, which was at one
time known as Rector's, has again changed
its name and is now known by the title of
a new musical offering in which girls are the
outstanding feature. It is called the "Board-
walk Show and Deep Sea and Midnight Frolic."
J. Russel Robinson and Roy Turk, who have in
recent months developed from mere songwriters
The Melody Song Hit ofi the Year
to musical comedy composers, are responsible
for the book, lyrics and music of this offering.
While in its present form it is not an elaborate
production, it certainly serves the purposes of
entertainment for those who wish to dine and
be sung to at the same time. There are three
numbers in this musical offering which show
1607 Broadway, New York
indications of being important contributions to
the catalog of the publisher, "If Ycfu Don't
Think So, You're Crazy," "Broadway Strut,"
Consult the universal Want Directory of
and "Boardwalk Blues." Waterson, Berlin &
The Review. In it advertisements are inserted
Snyder publish the numbers.
free of charge for men who desire positions.
Abie's Lullaby
Rose ol Bombay
Just a Little Love Song
IRVING BERLIN, Inc.
/!5ongThat Sells. Sury.PlayedandAdveriisedJiomQoash* Coast
r
I
l
Two Other Big Sellers
'J
Suppose The Rose Were You * Dangerous Blues
j4re S/ou One gfthe LuckyDealegReaping a Golden Han/est/rom
the Sa/egfThese Numbers-If Not, Why Not ? The Demand Is JJterc
O.~KA WSAS Cnry,/lo.
.
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