Music Trade Review

Issue: 1922 Vol. 75 N. 5

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
46
THE
MUSIC
TRADE
REVIEW
Tn.v 29, 1922
CONDUCTED BY V. D. WALSH
KRESS SYNDICATE TO HANDLE 15-CENT NUMBERS ONLY
Publishers of Popular Music Notified That in the Future the Kress Stores Will Only Carry Sheet
Music That Can Be Retailed for 15 Cents—A Move for Lower Prices
A number of popular publishers received late
last week from the S. H. Kress Syndicate, which
operates close to 100 stores with music counters,
chiefly in Southern territory, a letter announc-
ing that the Kress music departments will
in the future handle only such publications as
can be retailed at 15 cents per copy and that
can be purchased wholesale at a price which
will give the departments a reasonable profit.
This is one of a series of letters received in
recent months by popular publishers from the
same organization in which every effort has
been made to lower the wholesale and retail
prices of popular prints. The Kress organiza-
tion, for some time, has endeavored to interest
popular publishers in releasing prints which
would retail at the new price, and it has been
their contention that if they can get six popular
publishers to market goods at such a figure they
will exclude all other goods from their music de-
partments.
It is not thought that any of the larger popu-
lar publishers will lower their prices at this
time, but the Kress stores, undoubtedly, will be
able to obtain some publications to retail at
the price named.
The move should be of decided interest to the
legitimate sheet music dealer and, naturally,
where any of the Kress stores close their music
departments the sales in that territory will re-
vert to the dealer. However, the trade that
has received the benefit of popular sales since
the exclusion of ten-cent catalogs should show
the music publishers every co-operation in their
fight to uphold present standards.
This can best be done by giving the fast sellers
special window displays and a conspicuous place
on the music counters and wherever feasible a
frequent demonstration of the works. In this
manner the public will quickly realize that songs
of merit which have been exploited on a national
scale can be easily obtained. If the public in
the early days of the fight find that the music
dealer in their locality has all the popular sellers
they will become educated to make all their
purchases without looking for the syndicate
store as a source of supply.
The majority of legitimate sheet music dealers
to-day find their popular sheet music depart-
ments a source of much profit. There is quick
turnover in most of the issues and such sales
have been the means of adding to the activities
of the music stores and attracting a larger clien-
tele. Any lowering of the prices, then, which
would force the dealer to give such prints the
little attention they received in the days of ten-
cent catalogs should be looked upon with dis-
favor, as any success along those lines will
curtail the activities of the average store.
The plan of lowering the prices will hardly
succeed at this time. However, it would not
do for the dealer to allow himself to believe
that they will not be lowered in the future. The
main method of forestalling any lowering of
prices will be by the legitimate dealer extending
to the popular publisher 1(K) per cent co-opera-
tion by stocking prints in sufficient quantities to
supply the public's demand and making every
effort to render service to purchasers of such
music, making a point of using advertising
material, including circulars, streamers, hangers,
etc., so that the public will be attracted.
NEW RESTAURANT REVUE
Broadwayites Charmed With New Revue at
Popular Restaurant
SONGS THAT SELL
Irving Berlin's Latest,
Greatest Song Hit
| Some Sunny Day
Klcky-Koo
Klcky-Koo
You for Me—Me for You
Don't Bring Me P o s i e s
It's Shoesles I Need
Poor Little Me
You Can Have Every Light On Broadway
(Give Me One Little Light at Home)
Come Along
From Zlegfeld's Follies ol 1922
NEW SONGS NOW READY
Truly
Night
My Cradle Melody
While the Years Roll By
The old Cafe dc Paris, which was at one
time known as Rector's, has again changed
its name and is now known by the title of
a new musical offering in which girls are the
outstanding feature. It is called the "Board-
walk Show and Deep Sea and Midnight Frolic."
J. Russel Robinson and Roy Turk, who have in
recent months developed from mere songwriters
The Melody Song Hit ofi the Year
to musical comedy composers, are responsible
for the book, lyrics and music of this offering.
While in its present form it is not an elaborate
production, it certainly serves the purposes of
entertainment for those who wish to dine and
be sung to at the same time. There are three
numbers in this musical offering which show
1607 Broadway, New York
indications of being important contributions to
the catalog of the publisher, "If Ycfu Don't
Think So, You're Crazy," "Broadway Strut,"
Consult the universal Want Directory of
and "Boardwalk Blues." Waterson, Berlin &
The Review. In it advertisements are inserted
Snyder publish the numbers.
free of charge for men who desire positions.
Abie's Lullaby
Rose ol Bombay
Just a Little Love Song
IRVING BERLIN, Inc.
/!5ongThat Sells. Sury.PlayedandAdveriisedJiomQoash* Coast
r
I
l
Two Other Big Sellers
'J
Suppose The Rose Were You * Dangerous Blues
j4re S/ou One gfthe LuckyDealegReaping a Golden Han/est/rom
the Sa/egfThese Numbers-If Not, Why Not ? The Demand Is JJterc
O.~KA WSAS Cnry,/lo.
.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
JULY 29,
THE
1922
Its three 0 '
clock in the
MUSIC
mom
-
TRADE
REVIEW
47
We've danced the -whole
"00°
7 wroi.
wrong with
THIS YEARS BIG WALTZ HIT IS
NOW
iTHrceOCIocK
the Morning
That Entrancing Melody You Hear Everywhere
HOLD ENJOYABLE OUTING
REGRET DEATH OF WOOD
FRAUD ORDER OUT
Members of Various Publishing Houses and Re-
cording Men Hold Picnic on Long Island
Passing Away of Boston Publisher a Distinct
Loss to the Trade
The Music Publishers' Protective Association
After Spurious Music Publishers
A gathering of some of the members of the
staffs of several of the New York music pub-
lishing houses and some of the personnel from
the recording rooms of talking machine record
and player roll companies was held on Thurs-
day of last week at Smallwood's Glenwood
Lodge, Glen Head, L. I.
Early in the morning those who attended gath-
ered in front of the headquarters of the Na-
tional Vaudeville Artists on West Forty-sixth
street, and proceeded to Glenwood Lodge in
private cars. Upon their arrival a luncheon was
served, following which a baseball game and
other athletic sports were indulged in. In the
evening an elaborate shore dinner was served
during the course of which entertainment was
furnished by members of the party, Billy Jones
and Ernest Hare, as usual, taking an active
part in this and Paul Specht, the well-known
orchestra leader, also contributing a violin solo.
Among those who attended were Mack Stark,
Sol Kart, Edgar Leslie, Mike Kosman, Elliott
Shapiro, Dan Winkler, Jack Bliss, Max Kort-
lander, Pete Wendling, Ed Christy, Ed Bloedon,
Vincent Sherwood, Joe Davis, Frank Wright,
Edward B. Marks, Paul Specht, Herman Rose,
Oscar Dahlhoff, Sam Perry, Billy Jones and R.
Wheadon.
The announcement of the death of B. Frank
Wood, head of the B. F. Wood Music Co., Bos-
ton, Mass., which appeared in another part of
this paper in last week's issue, was received with
much regret in New York publishing circles. The
expressions of opinion left no doubt that the
trade feels his passing away is a distinct loss to
the industry.
A fraud order has been issued by the Post
Office Department to investigate the music pub-
lishing activities of Edward Trent, Reaper Block,
Chicago, and the Legters Music Co., 189 North
Clark street, Chicago. It is alleged Trent,
through national periodicals, advertises he can
secure the publication of amateurs' songs by a
New York or Chicago publisher after setting the
music to their words. The Legters Music Co.
assumes to publish a limited edition of the song.
It is alleged Mr. Trent operates also as the Leg-
ters Co.
The Music Publishers' Protective Association,
through E. C. Mills, secured the fraud order in
line with its campaign against alleged spurious
music publishers.
NEW WALTZ POPULAR
"Old Kentucky Moonlight" Rapidly Growing in
Popularity
Van Alstyne & Curtis some time ago released
a waltz ballad, entitled "Old Kentucky Moon-
light," which, considering the short space of time
in which it has been exploited, has made rapid
strides. The publishers feel that this is an im-
portant addition to their catalog and contemplate
an extensive campaign throughout July and Au-
gust and the early Fall months on this issue.
George A. Friedman, business manager of Van
Alstyne & Curtis, left late last week for Atlantic
City, N. J., where he will place the number with
all the leading orchestras in that resort.
'THE SNEAK" PROVING POPULAR
DENVER, COL., July 24.—"The Sneak," a new song
out on the Pacific Coast about a month ago, is in
popular demand in Denver, according to Miss
Nell C. Frost, head of the sheet music depart-
ment of the Denver Music Co.
Joseph Skilton, of G. Shirmer, New York, and
Carl Yeager, of the John Church Co., Cincin-
nati, O., sheet music publishing house, were call-
ing on the trade here the week of July 17.
C. E. Wells and his son, Russell Wells, of the
C. E. Wells Music House, are spending their
vacation in Albuquerque, N. Mex.
A VISIT TO SCHUBERT'S NIECE
Sigmund Romberg Tells of Visit to Aged Niece
of Great Composer in Vienna
Bertram Peacock, who is singing the role of
Franz Schubert in "Blossom Time," at the
Ambassador Theatre, received recently a letter
from Sigmund Romberg, who is in Vienna, in
which the latter mentions a visit to Mrs. Schu-
lnrt-Prosenag, the aged niece of Schubert.
"The other day," writes Romberg, "I climbed
up the five stories of 166 Haupstrause, formerly a
suburb of 'Alt-Wien,' but now a poor quarter of
the city. An old lady opened the door. It was
Mrs. Emma Schubert-Prosenag, niece of Franz
Schubert. She is 78 years old. She spoke freely
of her 'Uncle Franz,' who was so poor that he
would have had no place to rest his head but for
her father, Ferdinand. Nearly a hundred years
ago Franz Schubert died of hunger, and it seems
as if the last of his family will be faithful to the
old tradition. Not that Vienna has quite for-
gotten the last Schubert alive; she has a monthly
allowance of 24 Austrian kronen. I told her of
the remarkable success in America of 'Blossom
Time,' and that the operetta would soon reach its
300th performance in New York. She was, in-
deed, happy to learn that Franz's music was giv-
ing so much happiness to playgoers, and she joins
me in sending to you and the company best
wishes for continued success."
NEW FEIST NUMBERS
Two Big English Sellers Included in Recent
Additions to Feist Catalog
Among the new songs recently added to the
catalog of Leo Feist, Inc., are two numbers
which were among the leading sellers in Eng-
land during the past year, "Lovely Lucerne," a
waltz, and "Coal Black Mammy." "Coal Black
Mammy" was rated as one of the biggest sellers
of any English publication of recent years. It
was recently introduced by Laddie Cliff in the
musical success "Co-optimist" and the American
publishers expect it to repeat in this country.
"Silver Stars," a new Percy Wenrich number,
is already showing indications of being an active
Fall seller and this, with the new novelty num-
ber, "The 19th Hole," completes the list.
NEW BERLIN NUMBERS
Irving Berlin, Inc., announces the release of
a number of new songs, which are to be ex-
ploited by the company during the early Fall
season. These include "Truly," "My Cradle
Melody," "Night," "While the Years Roll By,"
"Abie's Lullaby" and "Rose of Bombay."
HARRY SQUIRES TO WED
Harry D. Squires, staff writer and professional
manager of the Joe Morris Music Co., will be
married early in August to Eleanor Young, with
whom he has collaborated on a number of songs.
1
11
I
1i
I
WATERSON,
1
BERLIN & SNYDER CO. R
S-O-N-G H-I-T-S
By the Sapphire Sea
Haunting Blues
Dancing Fool
Jimmy, I Love But You
.
•*•
Cuddle Up Blues
'
Lola Lo
Pick Me Up and Lay Me Down in
Dear Old Dixieland
Just Because You're You That's
Why I Love You
Waikiki, I Hear You Calling Me
A Bunch of Keys
Fickle Flo
;
Little Thoughts
Published by
WATERSON,
BERLIN & SNYDER CO.
1
Strand Theatre Bldj., New York City, N. Y.
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