Music Trade Review
Issue: 1922 Vol. 75 N. 3 - Page 7
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
JULY 15,
THE MUSIC TRADE
1922
REVIEW
NO LULL IN BUSINESS IN MILWAUKEE, SAY MUSIC MEN
Summer Business Keeping Up With Spring Totals and Previous Records Will Be Broken This Sea-
son, According to Present Outlook—Better Grades of Instruments in Demand
MILWAUKEE, WIS., July 11.—Volume of trade in
Milwaukee music stores is establishing a prece-
dent in maintaining its satisfactory pace of the
Spring months. Previous to this year music
house owners experienced a falling off in busi-
ness at the coming of the Summer months, and
a dull period ensued until Fall. This year is
proving to be out of the ordinary in that no letup
has appeared in orders.
Inquiries for high-grade pianos and phono-
graphs are increasing and sales records for Sum-
mer, at least, are expected to be broken this year.
The warm months of 1921 had seen all stores
along music row deserted. Piano and phonograph
stocks especially were stagnant. This year they
are moving at a fair rate together with small
stringed instruments, banjos, ukuleles and the
like. Large quantities of sheet music are being
sold. The average vacationist buys up all the
latest releases of popular songs and dance hits
and carries them off to his Summer camp.
In the cities records find good markets, dance
records especially. Records move when machines
are sold and a large number of portable phono-
graphs were disposed of during June. Mer-
chants are assisting the movement of records by
novel Summer displays. Nearly every music
house in the city has a window devoted to a
Summer display of records.
Kesselman-O'Driscoll Co. Picnic
Although the Kesselman-O'Driscoll Co., 517-
519 Grand avenue, in a very few years has grown
to be one of the largest music concerns in the
Middle West, the real size of the "house" prob-
ably was never more apparent than on the occa-
sion of the third annual employes' outing, held
last week at the DeWirth resort on the upper
Milwaukee river.
A crowd of more than 100 men, women and
children gathered as guests of Louis M. Kessel-
man, president, and Michael J. O'Driscoll, sec-
retary and treasurer, the principal owners and
officers of the concern. The attendance em-
braced fifty-two employes, their wives and fami-
lies and the officials and department heads.
Since the Kesselman-O'Driscoll Co. in recent
months has gone extensively into the radio field,
the wireless played' an important part in the
"stunts" arranged under the direction of Henry
M. Steussy, general sales manager of the com-
pany, who functioned as chairman of the enter-
tainment committee.
The phonograph and record department of the
Flanner-Hafsoos Music House has been en-
larged, newly equipped and moved from the
basement to the first floor of the company's store.
New display racks have been constructed and an
interesting display of the Edison line is featured
by the concern, which is exclusive Edison agent for
Milwaukee.
Out After Piano Playing Record
An effort to break the music marathon rec-
ord of sixty-six hours and twenty minutes con-
tinuous playing on a piano will be made by J. M.
Waterbury, who arrived in Milwaukee last week
from Kansas City. Mr. Waterbury's present
record is sixty-five hours and twenty-five min-
utes. The championship record is now held by
Scotty Livingston, who has been challenged to
compete with Mr. Waterbury. During the ex-
Practical Piano Moving Supplies
Increase Selling Power
Get our new circular and prices
MOVERS SUPPLIES CO.,
Bucklnghai
Pa.
hibition, to be held in the show window of a
downtown music store, Mr. Waterbury will play
day and night and will be given nourishment by
an attendant.
F. F. Flanner, of the Flanner-Hafsoos Music
House, has "taken an extended fishing trip to
Three Lakes, Wis. Mr. Flanner makes an an-
nual fishing trip to the lakes in company with
friends every Summer. The length of his stay
depends on "the way they bite," he said.
The Gram Music House entertained an enthusi-
astic audience in its Steinway recital hall when
Miss Dorothy Hess, Madison, presented a diversi-
fied program of piano selections. Miss Hess, a
pupil of Mrs. Marie Seuel-Holst, of the Wheeler
School of Music and Dramatic Arts, played five
selections. Summer programs of the same cali-
ber will be arranged for the now popular recital
hall of the music house, it was announced this
week.
Free Instruction for Bands
Free musical instruction has been undertaken
in Milwaukee and four of its surrounding coun-
ties by the Kesselman-O'Driscoll Music Co. The
company is the direct representative of the Frank
Holton Musical Instrument Co., Elkhorn, Wis.
The instrument company guarantees to install an
instructor and turn out a playing organization
within three months in a town where $1,500
worth of their instruments has been sold. Fol-
lowing this policy the Kesselman-O'Driscoll Co.
has independently employed Vesey Walker as
instrumental instructor and has begun to organize
bands in all parts of the territory. There are
200 students in the saxophone school of the com-
pany, who range in age from five to fifty years.
The U. S. Junior Naval Reserve started from this
organization. The headquarters band is com-
posed of sixty musicians and the cadet band of
thirty-five. Two schools, Waukesha High School
and Continuation School, have benefited by the
music company's plan in the organization of their
school bands.
Provides Rehearsal Room
The Flanner-Hafsoos Music House has con-
structed a rehearsal room, which is open to all
patrons of the company. All orchestras and bands
in the city by application may sign a schedule and
use the room for regular practice, F. F. Flanner
has announced. In connection with the construc-
tion of the rehearsal room, the first of its kind
in the city, the music house has enlarged its in-
strument department and doubled its stock of C.
G. Conn band instruments.
H. W. Randall, president of J. B. Bradford
Piano Co., handling Mason & Hamlin pianos, Vo-
calion phonographs and Steinway Duo-Art pianos,
announces that during the Summer months of
July and August both branches of the company's
stores in the city will be closed Saturday at noon.
Other music houses are reported to have an-
nounced their intention of following the lead of
the Bradford concern in the Saturday closing
plan.
New Honor for Margaret Rice
Miss Margaret Rice, manager of the Chicago
Symphony Orchestra concerts and the Twilight
Musicales, Milwaukee, connected with the Ed-
mund Gram Music House, was elected secretary-
treasurer of the National Concert Managers' As-
sociation at the convention held last week in
St. Louis. The Association includes all orches-
tra managers in the United States. Miss Rice
is manager of Arthur Shattuck, Wisconsin's cele-
brated pianist, who uses the Steinway in all of his
work, private and public.
Celebrates Fiftieth Anniversary
The Yahr & Lange Co., wholesale distributor
of Sonora phonographs, celebrated the fiftieth an-
niversary of its foundation on July 1. The com-
pany, which is largely a wholesale drug concern,
was founded July 1, 1872, by Theodore Gerhardy,
Charles Baumbach and Max Rosenthal. The
company operates in Wisconsin, Iowa, Minnesota,
Michigan and Illinois.
Victrola No. 280
$200
Mahogany or walnut
Victor supremacy
is the supremacy
of performance
Year after year for near-
ly a quarter-century Victor
achievements have led the
way in the talking-machine
industry. It means some-
thing to be a dealer i n
Victor products.
Victrola No. 300
$250
Victrola No. 300, electric, $315
Mahogany, oak or walnut
Other styles $25 to $1500
"HIS MASTER'S VOICE
Victrola
REG.US PAT OFF
Important •• Look for these trade-marks.
Under the lid. On the label.
Victor Talking
Machine Co.
Camden,N.J.
JULY 15,
THE MUSIC TRADE
1922
REVIEW
NO LULL IN BUSINESS IN MILWAUKEE, SAY MUSIC MEN
Summer Business Keeping Up With Spring Totals and Previous Records Will Be Broken This Sea-
son, According to Present Outlook—Better Grades of Instruments in Demand
MILWAUKEE, WIS., July 11.—Volume of trade in
Milwaukee music stores is establishing a prece-
dent in maintaining its satisfactory pace of the
Spring months. Previous to this year music
house owners experienced a falling off in busi-
ness at the coming of the Summer months, and
a dull period ensued until Fall. This year is
proving to be out of the ordinary in that no letup
has appeared in orders.
Inquiries for high-grade pianos and phono-
graphs are increasing and sales records for Sum-
mer, at least, are expected to be broken this year.
The warm months of 1921 had seen all stores
along music row deserted. Piano and phonograph
stocks especially were stagnant. This year they
are moving at a fair rate together with small
stringed instruments, banjos, ukuleles and the
like. Large quantities of sheet music are being
sold. The average vacationist buys up all the
latest releases of popular songs and dance hits
and carries them off to his Summer camp.
In the cities records find good markets, dance
records especially. Records move when machines
are sold and a large number of portable phono-
graphs were disposed of during June. Mer-
chants are assisting the movement of records by
novel Summer displays. Nearly every music
house in the city has a window devoted to a
Summer display of records.
Kesselman-O'Driscoll Co. Picnic
Although the Kesselman-O'Driscoll Co., 517-
519 Grand avenue, in a very few years has grown
to be one of the largest music concerns in the
Middle West, the real size of the "house" prob-
ably was never more apparent than on the occa-
sion of the third annual employes' outing, held
last week at the DeWirth resort on the upper
Milwaukee river.
A crowd of more than 100 men, women and
children gathered as guests of Louis M. Kessel-
man, president, and Michael J. O'Driscoll, sec-
retary and treasurer, the principal owners and
officers of the concern. The attendance em-
braced fifty-two employes, their wives and fami-
lies and the officials and department heads.
Since the Kesselman-O'Driscoll Co. in recent
months has gone extensively into the radio field,
the wireless played' an important part in the
"stunts" arranged under the direction of Henry
M. Steussy, general sales manager of the com-
pany, who functioned as chairman of the enter-
tainment committee.
The phonograph and record department of the
Flanner-Hafsoos Music House has been en-
larged, newly equipped and moved from the
basement to the first floor of the company's store.
New display racks have been constructed and an
interesting display of the Edison line is featured
by the concern, which is exclusive Edison agent for
Milwaukee.
Out After Piano Playing Record
An effort to break the music marathon rec-
ord of sixty-six hours and twenty minutes con-
tinuous playing on a piano will be made by J. M.
Waterbury, who arrived in Milwaukee last week
from Kansas City. Mr. Waterbury's present
record is sixty-five hours and twenty-five min-
utes. The championship record is now held by
Scotty Livingston, who has been challenged to
compete with Mr. Waterbury. During the ex-
Practical Piano Moving Supplies
Increase Selling Power
Get our new circular and prices
MOVERS SUPPLIES CO.,
Bucklnghai
Pa.
hibition, to be held in the show window of a
downtown music store, Mr. Waterbury will play
day and night and will be given nourishment by
an attendant.
F. F. Flanner, of the Flanner-Hafsoos Music
House, has "taken an extended fishing trip to
Three Lakes, Wis. Mr. Flanner makes an an-
nual fishing trip to the lakes in company with
friends every Summer. The length of his stay
depends on "the way they bite," he said.
The Gram Music House entertained an enthusi-
astic audience in its Steinway recital hall when
Miss Dorothy Hess, Madison, presented a diversi-
fied program of piano selections. Miss Hess, a
pupil of Mrs. Marie Seuel-Holst, of the Wheeler
School of Music and Dramatic Arts, played five
selections. Summer programs of the same cali-
ber will be arranged for the now popular recital
hall of the music house, it was announced this
week.
Free Instruction for Bands
Free musical instruction has been undertaken
in Milwaukee and four of its surrounding coun-
ties by the Kesselman-O'Driscoll Music Co. The
company is the direct representative of the Frank
Holton Musical Instrument Co., Elkhorn, Wis.
The instrument company guarantees to install an
instructor and turn out a playing organization
within three months in a town where $1,500
worth of their instruments has been sold. Fol-
lowing this policy the Kesselman-O'Driscoll Co.
has independently employed Vesey Walker as
instrumental instructor and has begun to organize
bands in all parts of the territory. There are
200 students in the saxophone school of the com-
pany, who range in age from five to fifty years.
The U. S. Junior Naval Reserve started from this
organization. The headquarters band is com-
posed of sixty musicians and the cadet band of
thirty-five. Two schools, Waukesha High School
and Continuation School, have benefited by the
music company's plan in the organization of their
school bands.
Provides Rehearsal Room
The Flanner-Hafsoos Music House has con-
structed a rehearsal room, which is open to all
patrons of the company. All orchestras and bands
in the city by application may sign a schedule and
use the room for regular practice, F. F. Flanner
has announced. In connection with the construc-
tion of the rehearsal room, the first of its kind
in the city, the music house has enlarged its in-
strument department and doubled its stock of C.
G. Conn band instruments.
H. W. Randall, president of J. B. Bradford
Piano Co., handling Mason & Hamlin pianos, Vo-
calion phonographs and Steinway Duo-Art pianos,
announces that during the Summer months of
July and August both branches of the company's
stores in the city will be closed Saturday at noon.
Other music houses are reported to have an-
nounced their intention of following the lead of
the Bradford concern in the Saturday closing
plan.
New Honor for Margaret Rice
Miss Margaret Rice, manager of the Chicago
Symphony Orchestra concerts and the Twilight
Musicales, Milwaukee, connected with the Ed-
mund Gram Music House, was elected secretary-
treasurer of the National Concert Managers' As-
sociation at the convention held last week in
St. Louis. The Association includes all orches-
tra managers in the United States. Miss Rice
is manager of Arthur Shattuck, Wisconsin's cele-
brated pianist, who uses the Steinway in all of his
work, private and public.
Celebrates Fiftieth Anniversary
The Yahr & Lange Co., wholesale distributor
of Sonora phonographs, celebrated the fiftieth an-
niversary of its foundation on July 1. The com-
pany, which is largely a wholesale drug concern,
was founded July 1, 1872, by Theodore Gerhardy,
Charles Baumbach and Max Rosenthal. The
company operates in Wisconsin, Iowa, Minnesota,
Michigan and Illinois.
Victrola No. 280
$200
Mahogany or walnut
Victor supremacy
is the supremacy
of performance
Year after year for near-
ly a quarter-century Victor
achievements have led the
way in the talking-machine
industry. It means some-
thing to be a dealer i n
Victor products.
Victrola No. 300
$250
Victrola No. 300, electric, $315
Mahogany, oak or walnut
Other styles $25 to $1500
"HIS MASTER'S VOICE
Victrola
REG.US PAT OFF
Important •• Look for these trade-marks.
Under the lid. On the label.
Victor Talking
Machine Co.
Camden,N.J.
Future scanning projects are planned by the International Arcade Museum Library (IAML).